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Facebook Updates News Feed Algorithm

Ignite Social Media

As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. While the document mentioned has apparently been known for years internally, it is new to the public. Don’t freak out just yet though, people.

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How B2B influencer marketing will grow your brand

Sprout Social

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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How to use ephemeral content in your marketing strategy

Sprout Social

They can be a fun way to document your activities as a brand and share them with your audience. Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Most brands expect to drive engagement and generate leads with social media strategies.

Strategy 116
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Optima Makes Car Batteries Fun With Busy Social Media Feed

Forbes Social Media

When the events happen, I show up with cameras to document (harvest) and when I send the content out in social media, I'm taking our content crops to market.

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Facebook News Feed Updates: Authenticity and Video Completion

Jon Loomer

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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How Engaged-View Attribution Works for Meta Advertising

Jon Loomer

Meta’s documentation specifically mentions “skippable” videos. But it’s found here within Meta’s documentation … Without that line, it was implied in multiple ways but was never explicit. The assumption is that this doesn’t include any of the feeds, among other placements.

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Facebook Updates that May Warrant a Marketing Plan Tweak!

Harp Interactive

It is hard for marketers to keep up with all the developments on Facebook, let alone in the social universe. FB also launched a documents product with Microsoft: Docs.com designed to share and collaborate online. Are highly targeted Facebook ads part of your marketing mix? Nielsen reported that in January, U.S.