Top B2B Instagram Feeds You Should Follow Today
JANUARY 26, 2015
Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. From pictures of its monkey mascot to shots of the company softball team , Mailchimp uses its feed in a clever fashion to remind organizations that email is still a big part of the business world. DoMore. Microsoft.
Facebook Displaying Vertical Videos in Mobile News Feed
AUGUST 26, 2016
Facebook has begun displaying vertical videos in News Feed in its flagship mobile application. Tim Peterson of Marketing Land reported on the update, and a spokesperson for the social network told him via email that its tests found that users watched vertical videos for longer time periods and with audio when they were presented vertically in News Feed, adding: We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile. Readers: What are your thoughts on this change?
Facebook Updates News Feed Algorithm
Ignite Social Media
JULY 1, 2016
Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.
How to Stay Relevant in an Algorithmic Instagram Feed
Convince & Convert
APRIL 20, 2016
Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.
Seven Podcasts to Add to Your iTunes Feed
DECEMBER 11, 2014
Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. Marketing Smarts. The post Seven Podcasts to Add to Your iTunes Feed appeared first on Spin Sucks. By Gini Dietrich. There have been lots of predictions that 2015 is going to be the year of the podcast. Seven Must-Listen Podcasts. Wait Wait…Don’t Tell Me ! reads it.
Facebook News Feed Algorithm Changes: 5 Must-Reads
DECEMBER 5, 2013
This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.
Mobile Install-App Ads, New Twitter Profile, Updates to Facebook’s News Feed Algorithum & More | Social Media Snapshot
APRIL 25, 2014
Categories: Blog , Facebook , Google , Social Media Marketing , Twitter Tags: Bing , Facebook , Google , Groups you admin section , install-app ads , linkedin , MoPub , new twitter profile , news feed algorithum , rich LinkedIn snippets , Twitter , youtube Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Social Media Marketing Twitter Bing Groups you admin section install-app ads linkedin MoPub new twitter profile news feed algorithum rich LinkedIn snippets youtube
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. This is the algorithm that controls what you see in your News Feed when you log into Facebook. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.
Feedburner to Feedblitz – Why We Migrated Our RSS Feed
Convince & Convert
SEPTEMBER 12, 2012
Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among bloggers and marketers alike. The service is free so there’s no risk involved (theoretically) and using a feed service isn’t something that marketers see as an option.
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
which includes News Feed ads that launch Messenger conversations and sponsored messages. This is why I’m thrilled to announce the rollout of News Feed ads that open Messenger conversations. Marketing messenger Messenger Platform Messenger Platform v1.3 Monetizing Messenger is moving full speed ahead with Facebook’s launch of Messenger Platform v1.3, Sponsored Messages Demo.
JUNE 30, 2016
It's the kind of stuff that lets the ugly side of opinions (which they see as news) seep into the feed and, to a certain degree, you see sides of people that you had never known (no matter how long you have known them). It's just the many dimensions that shape your Facebook experience when your friends like, follow and regurgitate (or copy) the content that's in their feeds. The other day, Facebook announced changes to the news feed. They also launched a News Feed Values to better explain their positioning. Force feed me. The feed will never be perfect.
Facebook News Feed Updates: Authenticity and Video Completion
FEBRUARY 3, 2017
For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Whether it’s click bait or fake news, Facebook wants to limit how much of this content gets visibility in the news feed. Categorize pages that post spam or try to game the news feed. Real-time has always been important to the news feed. Your Turn.
Facebook Uses Space Atop News Feed to Prompt Users to Discuss Events, Moments; Share Holiday Cards
DECEMBER 20, 2016
Facebook is using the real estate atop its News Feed to encourage users to discuss events and moments, as well as to share holiday cards. Chief marketing officer Gary Briggs introduced the new features in a Newsroom post Tuesday, calling the initiative a “marketing program” and adding that 18 custom-designed holiday cards are available for users to share.
Facebook to Change News Feed to Focus on Friends and Family: Here’s Everything You Need to Know
JUNE 30, 2016
The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. On Wednesday , Facebook shared that the News Feed algorithm is going to shift so that it will more favorably promote content posted by the friends and family of users. The News Feed should entertain.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics. Corporate Content Marketing for Best in Class Results by Creative Marketing Channel.
Facebook RSS feeds and iGoogle
APRIL 20, 2011
Want to monitor a Brand Page like CocaCola or Facebook’s Marketing Page on iGoogle or another RSS reader? It can be done but it’s not easy. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. Go to Facebook.com/Marketing. FACEBOOK PAGE WALL TO IGOOGLE RSS READER. In this case iGoogle. id=.
What Facebook’s News Feed Algorithm Means To Your Reach
DECEMBER 6, 2013
Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.
Facebook’s Algorithm Invites Marketers to Step It Up: Here’s Why
JANUARY 20, 2017
Facebook recently threw yet another curveball at marketers, but this time, it’s a challenge worthy of embracing. Aiming to improve News Feed , Facebook’s recent algorithm update has nothing to do with relevance, reach or relationship settings. The social media giant is cracking down on headlines that distort, mislead or altogether withhold information–in other words, stories that bait readers with sensational headlines and then fail to deliver on their promises will appear less frequently in News Feed. So what’s a marketer to do? An opportunity to improve.
Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers
MARCH 21, 2013
Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. list of options includes: Feedly – highlighted as the best alternative to Google Reader by The Verge mostly due to its speed, minimalist style, and the fact that it’s free. ProBlogger: 94,647.
4 Mistakes Marketers Make With Mobile Facebook Ads
AUGUST 18, 2016
And marketers have taken notice: According to eMarketer , mobile will account for more than 62 percent of digital ad spending in 2016. And while historically call conversions haven’t been something most digital marketers given much thought to, that has begun to change thanks to smartphones and click-to-call functionality. People seeing your ads in their Facebook News Feeds aren’t actually searching for your products or services. Blair Symes is director of content marketing at call-attribution platform DialogTech. Mistake No. 1: Location, location, location.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.
Taking Control of Your Facebook News Feed
DECEMBER 4, 2012
Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool. Read the full blog here. Yasmin.
Creating a Custom RSS Feed for Guest Posts
JUNE 27, 2011
Figuring out how to do this with particular systems might pose a specific challenge, especially if those networks only allow you to import one RSS feed. There may also be times where you want to only share writing by you, and if you have a lot of guest bloggers on your site as well as guest posts on other sites, having a full RSS feed for your blog won’t do. xml version="1.0"
Google+ Isn’t Dying. Facebook Isn’t Dying. The News Feed is Dying.
Stay N' Alive
OCTOBER 22, 2014
The truth is, the concept of “a news feed” or destination site like plus.google.com or facebook.com will soon no longer be necessary. What does that mean for a marketer? It’s the News Feed, and in some ways, search, that are going away in favor of contextual experiences that aren’t destinations. Facebook as you know it will be gone. Neither is Facebook.
Instagram’s New Algorithm – What You Need to Know
MARCH 23, 2016
It begins with co-founders Mike Krieger and Kevin Systrom explaining that “on average, people miss about 70% of the posts in their Instagram feed” , which may be alarming to some. Facebook’s introduction of its algorithm, which was due to extraordinary growth , was a much-needed overhaul of the News Feed. The question now is, does Instagram need it too? What This Means for Brands.
General Motors and Logitech Dominate the #CES2016 Feed
Convince & Convert
JANUARY 11, 2016
Tech: #CES2016. The 49th annual Consumer Electronics Show was held in Las Vegas last week, and if you have been following our coverage, you definitely know the media and people everywhere have been abuzz about new product launches and announcements. Some highlights? In turn, t he Chevy Bolt could be the most significant debut vehicle from the manufacturer in decades. Politics: GOP Ads Hit Airwaves.
Social Video: How to Stand Out in the News Feed
OCTOBER 12, 2016
It’s become an essential component of social marketing. As a social marketer or creative department, how can you develop better video content, and more importantly, how do you know it worked? Tomorrow at 10AM PST, I’m joining experts from Hanapin, The Weather Channel, and Curulate for a webinar called How to stand out in the news feed with social video marketing.
How Ad Testing Can Combat Facebook’s Slow Ad Growth
DECEMBER 26, 2016
Digital marketers, take note: Zero growth in ad load means that it’s more important than ever for your ads to be relevant, engaging and shareable. Marketers need to be creative to captivate consumers who are already saturated with content. But users might be resentful of ads masquerading as real content in their News Feeds. Lauren Alexander is executive vice president of marketing at Underground Elephant , a performance-based provider of online marketing technology and customer acquisition solutions based in San Diego. billion people used its service in June.
Don’t Be a Lazy Marketer: 11 Content Marketing Ideas
JULY 16, 2015
Lazy marketers are all around us…i ncluding you, if you’re honest. Have You Been a Lazy Marketer? Most marketers nod, smile and agree without embarrassment or remorse. Eleven Content Marketing Ideas. Create your own content hub so you’re clear on what types of content you need to move people through an effective marketing funnel. By Bryan Adams.
Social Media Marketing Tips For 2017
The Realtime Report
FEBRUARY 11, 2017
Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Research shows that in 2016 14% of marketers tried live video in their campaigns.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. When you create or follow a list, you may also see some posts from that list in your main News Feed. Facebook Social Media Marketing Marketing Social media marketing
5 Ways to Beat the Facebook News Feed Update
JULY 4, 2014
You might have noticed it in your personal News Feed. “Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they’ve liked for them to see. So yes, Facebook has once again tweaked their News Feed algorithm and your organic content is reaching fewer fans. certainly have. Simple.
Facebook Announces Several Metrics Updates, Corrected Bugs
NOVEMBER 16, 2016
This blog will be similar to our News Feed FYI blog.). Better categorization: We’re making it easier for marketers to select certain metrics to include in their reports. To do this, we’re creating a way to customize the columns in reports to reflect how marketers set up their ads. This update does not impact News Feed distribution or Page Insights. percent.
Using Hashtags in Social Media Marketing
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Every hashtag on Facebook has a unique URL, and clicking on one will redirect you to its feed. What are hashtags? Hashtags are labels for content. Twitter.
The Secret to Feeding Your Family with a Blog
JULY 14, 2011
It said: “FEED THE PEANUT. For you, Feeding the Peanut may mean paying medical bills or mounting credit card debt. For me, Feeding the Peanut is taking care of those that I love, including my newborn daughter. spent my days (and nights): marketing my products and services to the masses using social media and email blasts. But time is running out. The answer?
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. As this form of marketing continues to pick up steam though, brands and PR professionals need to get creative with their campaigns or run the risk of blending in with the crowd.
Why Customer Service is the Future of Social Marketing
Techipedia: Tamar Weinberg
OCTOBER 28, 2014
With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Has anyone realized how tired people are of marketing messages in their FB feeds? And make their marks they did.
PR Pros Must Embrace the PESO Model
MARCH 23, 2015
And on the other side, there are voices such as Monique Bonner , the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.” ” PR is marketing. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. And change is hard.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On the other, marketers don’t “own” their presence on Facebook, consumers continue to have privacy concerns about the site, and Facebook is constantly making changes to its interface and other functionality, including recent modifications that have drastically reduced organic reach for brands. Many (most?)
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!