Trending Sources

How to Stay Relevant in an Algorithmic Instagram Feed

Convince & Convert

Instagram recently sparked a social media panic attack when they announced their decision to move from a chronological feed to an algorithmic feed. The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow —similar to how Facebook feeds work. Travelgrammers. Gamers.

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22 PR Tools From the #PRstack Community

Spin Sucks

In the past 12 months, the #PRstack community has  created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. lively community has developed and grown on  Facebook  and  Twitter. The 22 PR Tools From the #PRstack Community.

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Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Only three weeks ago, Facebook introduced an update to the news feed that allows organic stories to appear near the top of the News Feed if the stories are still getting likes and comments, as this improves the experience of the news feed.

Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Read all about how these will affect your page in these must-reads.

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. Similar Posts: Facebook Updates News Feed. Especially on mobile.

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5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? Do they know something about Instagram marketing that you don’t? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade. know: You’ve read 100 blog posts about the power of emotion in content marketing. But

Riff App: Build Community and Have Fun

Spin Sucks

We talk about the importance of storytelling in content marketing constantly. Digging into your customer stories, employee stories, community stories. Market Research. UGC brings communities together , it makes people part of what you are doing and pulls them into the story. The post Riff App: Build Community and Have Fun appeared first on Spin Sucks. Thanks Mom!

Community design showcase: NTEN keeps it simple

SocialFish

This post originally appeared on  Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. 1. YES, SERIOUSLY!

Facebook RSS feeds and iGoogle

Laurel Papworth

Want to monitor a Brand Page like CocaCola or  Facebook’s Marketing Page on iGoogle or another RSS reader?  It can be done but it’s not easy. went to Facebook.com/Marketing and wanted to pull the RSS feed into my social media monitoring dashboard. Go to Facebook.com/Marketing. FACEBOOK PAGE WALL TO IGOOGLE RSS READER. In this case iGoogle. id=&#.

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How to Improve Your News Feed Ranking on Facebook

Mindjumpers

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. Tweet.

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Building Community with MarketMeSuite

Spin Sucks

spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. If we break it down in terms of building community, it would look something like this: Listen. Use the location-targeting feature to find people in your market. From my perspective, what really differentiates MarketMeSuite, is their community.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

There’s probably at least one brand above the fold in your news feed right now. The top post by a page in my news feed right now is for The Vogue, a theater in Indianapolis that happens to be a mere 500 feet or so from where I’m sitting. Build your community using relevance and use something you can have through an email newsletter: conversation.

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Marketers Adopt Social Media Analytics Tools by eMarketer.

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PR Pros Must Embrace the PESO Model

Spin Sucks

And on the other side, there are voices such as Monique Bonner , the vice president of marketing at Dell, who told Mashable, “It drives me crazy when PR people say they aren’t in marketing.” ” PR is marketing. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. And change is hard.

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A Guide to Marketing on Tumblr

Mindjumpers

Tumblr’s functionalities can be compared to those of Twitter; follow other users and see their posts in a feed on your so-called Dashboard, get re-blogged by others for a viral spread of your content, send messages to other bloggers and tag your posts for the ability of other people to find your content through a search function. Tumblr’s functionalities. Set a strategy. Pay for visibility.

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10 Ways Strengthen Your Twitter Community with Commun.it

Kikolani

Today, I’m going to look at one that can help you find new people to connect with, identify the most valuable people in your community, cut through the noise, and strengthen relationships with those who are most important to your business or blog. account, the first thing you will see is your Prioritized Feed of top engagements. Check out the top tweets in your community.

Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

Yes, I know there is controversy about whether to enable comments , but I fall firmly on the side of “you can’t build community or distribute your content” (particularly when you’re starting out) if you don’t have comments open. RSS Feed. This is why you’ll set up an RSS feed. By Gini Dietrich This whole digital world is a funny beast. Email.

Interview with Community Manager: Shruti Shah Goradia

Social Media Citizens

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. You can follow Shruti on Twitter , Facebook or Linkedin. G: Where is the best place to build the community? S: This greatly depends on what your objectives are. Thus was born the Tips & Projects Exchange – Kodak’s branded online community. They are not spaces for mass marketing.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.

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Using Hashtags in Social Media Marketing

Pamorama

Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. Create a Facebook list by industry , such as advertising, consumer goods, marketing. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Select Pin to Top.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

4 Best Practices to Maintain Your Social Media Coverage During Summer Vacation

Ignite Social Media

As a community manager , you know that social media doesn’t sleep. While you’re scanning through your social feeds and catching up on the latest news, be on the lookout for content that is relevant to your audience. Just because you’re on vacation, doesn’t mean your community is. It’s summer. Well, close enough, right? Plan ahead. Create and schedule all original content.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Content Development/Marketing. Today, I turn 30.

Paywall for News.com and Online Community Social Media

Laurel Papworth

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account? hmmmm.)

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Marketers and legitimate top users got banned. Without the true community that helped build Digg, it died. Internet Marketing Social Media Then, thousands.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. You heard that right—the once-clogged feed of engagement announcements, photos of babies on vacation and birthday wishes is the next frontier for brands reaching their audience in compelling ways. Therefore, developing an effective video content strategy on Facebook should be an essential tactic for marketers.

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Interview with Community Manager: Helen Lynch from Yell.com

Social Media Citizens

Helen Lynch is a community manager at Yell.com, UK’s leading local search engine. You can follow Helen on Linkedin or Twitter. G: How did you build your experience as community manager? H: I started out in forums and IRC chat rooms, first as a user then as a volunteer mod and eventually moving into the role professionally. where I sometimes get to play with gadgets/toys and pretend it’s work! G: What are you top resources for community management? H: The emint mailserv, mentioned above. And what you mean by community – no two CM roles are exactly the same.

Social CRM: Social Media and Communities in Customer Relationship Management and Marketing

Conversionation

The integration of data from different customer interactions and channels is a challenge for many marketers (think about the integration of email data, web analytics and CRM, for instance). These days, the “list” should be fed with other data, and it should also feed social interactions. It is again a matter of cross-fertilization, connected marketing and holistic thinking. In social CRM and relationship marketing, we need real-time data that come from various online and offline interactions, including social media conversations, “listening”, Web 2.0 An exploration.

How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. The platform’s special  news feed algorithm  enables companies to target a community based on the information people share on their profiles. ?The Earlier this year a study revealed that the  organic reach for brands declined  to 2-6%.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Check it out!

15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Here are 15 things that smart, social savvy business marketers never do on Facebook. . 1. Make sure to check your game feeds and notifications privacy settings. billion daily active users on average for March 2016. Ha ha.

Create a World-Class Online Community for Your Business

mashable.com

Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. 1. the article in full to learn more about building world-class communities. Have an account?

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How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

That means the founders are also the marketers, the SaaS developers are also building the startup’s website and blog, and an office manager basically becomes the vice president of miscellaneous things. Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. Participate in Ideation Communities. highlight to tweet).

How You Can Use Twitter As a Visual Marketing Platform

SocialFish

It has a community that has gained its own tone and language, and its own way of interacting. Changes in their visual feature have allowed for better visual marketing, as well. Allowing gifs to play in feed, Twitter Video, full sized images that take up less space and still allow you to type in characters… these are improvements we can all appreciate. oh my! More tools!

Editorial Planning for Facebook Marketing

Mindjumpers

We have all heard that “Content is King” According to a 2011 study by the Content Marketing Institute , content marketing is one of the top growing fields with an increasing number of marketers relying on content strategy for overall success. Define your community. To define the identity of your community, consider some of the following elements.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. In terms of rate of response, the simple SMS dominates the market. Flexibility : The variety that SMS marketing offers is almost endless.

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What to Look For When Hiring a Community Manager

mashable.com

He is currently the Editor-in-Chief of Organic’s industry-leading blog Threeminds , which features forward thinking articles on digital marketing. Commonly referred to as the “Community Manager,&# these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.

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