Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people. Read our blog post on how to improve your news feed ranking based on the EdgeRank algorithm, to know more on this topic. When your fans are browsing their feed for updates, they will engage on the content that catches their attention the most. MORE >>

Shruti Shah Goradia is Social Media Marketing Manager: Content and Community at Kodak. G: Where is the best place to build the community? Thus was born the Tips & Projects Exchange – Kodak’s branded online community. would recommend having a branded community site or blog as the home base and use the content from those to feed Facebook, Twitter, Google+, and other social media platforms. Wall posts and tweets disappear into oblivion whereas bog posts and community articles live forever. G: What do you have to provide the community to make it work? MORE >>

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. The engagement with branded content mostly happens through the news feed and not on pages. In fact, according to the comScore research results, users are 40-150 times more likely to consume branded content in the news feed than, visit the fan page itself. Tweet. What is “ EdgeRank”? The way to get noticed. MORE >>

Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. We get this question all the time, “H ow can I grow my Facebook community ?”  If your boss finds a YouTube video hilarious, post a link for the community to laugh along.  Community news.  Regardless if you’re a small business with local clientele or a national brand with clients around the world, let them know what’s going in your community.  These ideas work for us with our wonderful community.  MORE >>

People ask me all the time what my secret sauce is for online community building and I always make some self-deprecating comment about how my mom pays people a lot of money to be nice to me. But I’ve really been thinking about what it is that creates such a strong sense of community and why they want to continue giving. And not just the Spin Sucks and Arment Dietrich communities, but all of our communities. You actually have to build real relationships with real people if you want to build a community who cares about your, your company, and/or your brand. MORE >>