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10 Reasons Market Research is Critical to Social Media

Adam Cohen

blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. That stuff is important to the business, no doubt. 

Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer.

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Hunting for Social Media at the OSRM09 (Outdoor Retailer Summer Market) Written on July 22, 2009 by Josh Peters in Social Media 1 Comment - Leave a comment!

Strata: Mixing the Social Data Cocktail

www.readwriteweb.com

IntenseDebate and Disqus provide more concise feedback (usually, anyway, comments are shorter than the posts) but are even slower than posts to WordPress because comments by necessity follow posts. For instance, Moody talked about the partnership with geodata provider ESRI to provide data to local retail companies. But sometimes the data will surprise you. Sponsor. The Data Cocktail.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. comments powered by Disqus. Retail. Retail. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. SES Events.

Create a World-Class Online Community for Your Business

mashable.com

Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] HOW TO: Create a World-Class Online Community for Your Business – How Social Data Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Have an account?

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Social Media: Everybody's Doing It, But For Different Reasons [Charts]

Pamorama

everyone’s socializing online in some way), a recent Retail Advertising and Marketing Association survey conducted by BIGresearch shows types of social media use vary greatly by age and gender. adult (i.e., The survey, “Social Media: An Inside Look at the People Who Use It”, compares U.S. users on the social Web to the average American adult. always thought it was the other way around.

Amazon.com Launching New Website for Wine

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Amazon.com Launching New Website for Wine by cinta5 on November 6, 2008 Internet retail is a subject my colleague and I are very familiar with. Amazon.com is considered the best in the business so the discovery of their role with wine peaked our interest. Media. Marketing.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca After all, Facebook could eat the web. Therefore, it’s a force to be reckoned with. Simply stated, for a business, you should create a Fan Page. Want one? Go here. Need some inspiration? Thanks!

How badges help news websites build community, make money | Poynter.

www.poynter.org

At Badgeville, we’re working with a wide range of customers in media & entertainment, education, retail, health, and many other verticals seeking to increase customer engagement. The Huffington Post offers badges for connecting with other users, moderating comments and other useful behaviors. Mashable awards badges to users who share content and subscribe to news topics.

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Social media and the outdoors? Only at the ORSM09!

Josh S Peters

As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » ORSM09 , Social Media » Social media and the outdoors? Only at the ORSM09! Social media and the outdoors? Only at the ORSM09! Listening.

How to Get an Influencer's Attention

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. Perhaps this might serve as the start of a real relationship.

Making Data Relevant: The New Metrics for Social Marketing

mashable.com

link] How Social Data and Mobile Tech Can Improve the Retail Experience [.] of the importance of getting this right.More Social Media Marketing Resources from Mashable: – Making Data Relevant: The New Metrics for Social Marketing – 5 Key Tips for a Successful Social Media Content Strategy – 5 Creative Facebook Places Marketing [.] Have an account? Not many, right? link] [.]

How To Create the Perfect Facebook Fan Page

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > How To Create the Perfect Facebook Fan Page How To Create the Perfect Facebook Fan Page by Tamar Weinberg on December 1, 2009 Share This is a guest post by Jesse Stay , founder and CEO of SocialToo.com and all around great Facebook Fan Page coder.

Aggregation and curation: two concepts that explain a lot about digital change

www.idealog.com

Bookstores are aggregators, and their curation is reflected in front tables and shop windows and store sections that create a (retailer-) branded offering that consumers can navigate. Amazon, Barnes & Noble, and any retailer served by Ingram has a nearly-universal selection available for delivery within days, if not hours. Publishers’ aggregation and curation created their brand, and their brand (in most cases) was intended to communicate meaning to retailers, librarians, and reviewers, not to the public! Aggregation without curation is, normally, not very helful.

Is Amazon reading this blog?

The Way of the Web

September 29th, 2010 · View Comments On Monday I wrote about the future of libraries , and how digital sharing and sampling are legally enabled either by open works (Public Domain or Creative Commons), or that retailers will have a vested interest in allowing sampling. Tags: Digital Publishing blog comments powered by Disqus Blog Partners

What the Future Holds for B2B Social Media Marketing

mashable.com

link] / blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 35 Entertaining 404 Error Pages 2 5 Website Designs That Blew Us Away [Mashable A. Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores Drupal Founder on Why Open Source is. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more. But what about the use of social media between businesses?

B2B 41

How To Measure Blog Conversion

socialmouths.com

Maybe you didn’t know this about me but I used to own a company selling products such as Directv and T-Mobile, an authorized dealer like any of the ones you see out there, mostly at retail stores. SocialMouths personal branding | social media | blog design Home Who is This Dude? All easily measurable items. Conversion can mean different things for different people. Is this possible?

3 Tips for Maximizing Engagement With Facebook Likes and Shares

mashable.com

Example of an Effective Application of Both “Like&# and “Share:&# Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers&# of its winter coats. blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 10 Amazing Android Photographs 2 35 Entertaining 404 Error Pages 3 Photo Finish: TwitPics Capture the New York Cit. November 8, 2010 David A. David A. Billion Wort.

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

Data in multiple companies from manufactured, supplier, retailer, to consumer. Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Social data is overwhelming. Social Analytics Intelligent. Not here, yet.

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Did you know that there are other hotels beyond the Hyatts, the Hiltons, the Omnis, the Sheratons, and the Marriotts of the world in NYC? Is it even possible? sts k?

First Look: Starbucks Digital Network Is Here

mashable.com

Yahoo is the coffee retailer’s technology partner on the initiative, so it not only developed the site at Starbucks’s behest, but it’s hosting the network, powering the search experience and providing content as well. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Beginning Wednesday, Starbucks customers who use the free Wi-Fi at more than 6,800 U.S. The New York Times has opened up access to its Reader 2.0 Boost and handpicked documentary films provided by SnagFilms.

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Social Media Chat Tuesday, July 21st

Adam Cohen

blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. See you there? More about this blog here.

What to Consider When Building an In-House Social Media Team

mashable.com

see big companies all the time with full-time inhouse poeple on it doing a lame job.pet peeve of mine if you couldn't tell ;) blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 After Giants' World Series Win, San Francisco E. 2 35 Entertaining 404 Error Pages 3 Facebook Status Updates Tell the Story of Roman. 4 iOS 4.2 Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. What is the ultimate purpose of your social media team? Studard agrees.

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Five Social Media Trends To Watch in 2011

www.socialmediaexplorer.com

Throughout her 20-year career, she has developed and led marketing and social media programs for top brands including Graco Baby, Lion Brand Yarn, Alberto Culver, Hilton Hotels and Target and has presented on social media and e-commerce topics at Internet Retailer, Mom 2.0 blog comments powered by Disqus Sign Up Subscribe Follow Need Help? You should subscribe. What have I missed? 

Interview with Social Media Citizen: David Siteman Garland.

Social Media Citizens

Even though he did have success before social media existing (running a traditional retail wine company with his Dad) he really became a sensation because of social media and his ability to create ( Wine Library TV ), connect (with wine lovers initially and later on business lovers…that sounds awkward you know what I mean), and small talk (connect one-on-one with people). Time will tell.

HOW TO: Gain Twitter Influence

mashable.com

blog comments powered by Disqus More Subscription Options » Twitter RSS Top 6 Today 1 After Giants' World Series Win, San Francisco E. 2 35 Entertaining 404 Error Pages 3 Facebook Status Updates Tell the Story of Roman. 4 iOS 4.2 Dell Embraces Tablets and the Cloud iPhone Coming to Target Retail Stores View More » Entertainment Now You Can Smell Like YouTube Sensat. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! To learn how to measure influence, visit [link].

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Especially fashion retailers – the superficial industry for many ways. High heals have stepped on runways, the new collections have been featured on famous models and the exclusive group of high fashion characters have been catched on front-row. Is there any difference between the fashion week procedure now and some years ago? New influencers There is a difference. Lets start on front-row.

New tool for Social Media Citizens – Social Campaign

Social Media Citizens

Advertisement blog comments powered by Disqus Top Videos Previous Entry Saying Thank You to Your Customers Next Entry Is Facebook building the new community-driven question-and-answer platform? The god news its on 14 day free trail so if you want to give it a go just check them out here. You can leave a response , or trackback from your own site. SMC QUOTE “.As Valid XHTML 1.0

Interview with Social Media Citizen: Mary McKnight | Social Media.

Social Media Citizens

Advertisement blog comments powered by Disqus Top Videos Previous Entry Interview with Social Media Citizen: Chris Hall Next Entry Interview with Social Media Citizen: Chris Tompkins SMC QUOTE “.As She is also an editor of Sacrilicious Marketing , the blog which has a bit different approach to social media. Social Buying Sites – social buying is hot right now! Valid XHTML 1.0

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

You can grab your copy from one of these awesome retailers: Facebook Marketing – Amazon Facebook Marketing – Barnes & Noble Facebook Marketing – Borders Facebook Marketing – 800CEORead Facebook Marketing – Books-a-Million Note: There is a Kindle edition available but not iBooks or audio versions, as of yet. What is Facebook Marketing About? It means a lot.

The Growth of Demand Discovery

Justin Levy

Demand Capture, in my view, happens in one of two areas; search (Google, Bing, etc.), and direct traffic to the brand’s web site or retail store.  The website can also be substituted or in conjunction with a retail outlet. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Can non-profits lead the way for mass-adoption or geolocation.

Jeff Esposito

Written on August 18, 2010 by Espo in Geotargeting As geolocation applications, like foursquare , Gowalla and SCVNGR , continue to gain integration with the general public and retailers, we are going to see a lot of cool things from companies benefiting retailers; however that is still a ways away. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought?

Women Dominate Social Networks | pamorama

Pamorama

Globally, women spend 20% more time on retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8% and 18.7%, respectively, in May 2010. Women on the Web: How Women Are Shaping the Internet ”, found that 76% of women visit a social networking site compared to 70% of men. Europe 85.6%

I Will Not Write About Old Spice

Adam Cohen

Mpace I will not comment about anything Old Spice – f'ing brilliant [link] adamcohen lol – Thanks Mike blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Is anyone buying more?&# Now it’s possible to get 61 million views on Youtube. So I just curated. But didn't you just… Ah.

40 Social Media Blogs You Should Be Reading

Pamorama

She oversees the integration of social media communication into PR and marketing strategies for the company’s three brands, including an online retail stock and options broker, a Web-based options news and education site, and an online community that allows people to learn about the stock market through investing in virtual stock portfolios. But given how quickly the landscape is changing, keeping up to date with the latest trends can be a challenge. With new content being posted constantly around the Web, trying to stay current can be a full-time job. Blonde 2.0′s link] Michael A.

People, Brands, and Social Media at the Orsm09

Josh S Peters

He found and met with people via the ORSM09 twitter stream and met with fellow retailers and fans alike. When it comes to social media the outdoor retail sector seems to be growing and the ORSM09 was many brands first attempt. After about 15 minutes of reading through the RT’s I found who I wanted to speak with. The ORSM09 was their first stab (pun intended) at social media.

Bain Capital Ventures Launches an Innovation Center | Justin Levy

Justin Levy

An opportunity to network through Bain Capital Ventures with companies in a range of vertical including: media, retail and restaurants, healthcare, financial services, and information technology. If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! The possibilities are endless.

Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Reply verygoodservice November 21, 2009 at 8:41 pm Some of the trends highlighted in this post are continuing to develop with more and more high street retailers not only establishing a presence on Twitter but using it for proactive customer service Reply Richard A. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Blogs can also convey information , share ideas , and chronicle important lifetime milestones. And this is why customer service is incredibly important, even if the customer service dealings are entirely handled offline.

Advertisers Embrace Facebook, Other Social Networks

Pamorama

The viability of social media advertising was reinforced during the holiday shopping season, as many retailers turned to social media destinations like Facebook and Twitter to bolster their efforts to reach potential shoppers. eMarketer forecasts that 2009 ad spending on social networks will surpass $1.2 billion when all expenditures are tallied, a year-over-year increase of almost 4%. Instead, they will look to increase the impact of their social network presence by linking it to other marketing initiatives, both online and offline. and in many other countries. Please leave a comment!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 7 Surprising Statistics About Twitter in America April 29th, 2010 |Written By: Jay Baer | View Comments Tweet Ah Twitter, we thought we knew you. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Surprise! People Speak Their Mind More Online

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Surprise! People Speak Their Mind More Online by Pam Dyer on December 1, 2009 Share If you spend a lot of time on the Web you already know this, but a new study from eMarketer has found that people behave much differently online than offline. According to the research, originally conducted by by Euro RSCG Worldwide , “cyberdisinhibition&# has caused 43% of U.S.-based based Web users to feel less inhibited online. This effect “is most prominent among females and users ages 25 to 54.&# What a relief!

Social Media Network - Marketing: How To Know If Social Media.

Social Media Network Marketing

While others at professional level, retail level, consumer durables and FMCG do work towards the Social Media space. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. Great!

Target's PR issue

Jeff Esposito

Target may have backed the candidate for his views on jobs and business , but the retailer should have done their homework on the candidate and weighed the pros and cons of supporting him. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Now before reading on please note that I am talking PR strategies, not politics. Enjoy this post?