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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. Enter AI analytics. What is AI analytics?

Analytics 113
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I've Used Bluesky for 6 Months – Here's What You Should Know

Buffer Social

It’s one of the most popular alternatives and hit 1 million users in September 2023. What is Bluesky? Bluesky is a decentralized social network created by Jack Dorsey, the former Twitter CEO who started it while still in the role. Early and frequent users include author Neil Gaiman and US politician Alexandria Ocasio-Cortez.

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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Social

It then explores that niche to find the "best" Shorts to serve the viewer. Although most short-form video platforms have the same priorities for their users’ content (keeping audiences engaged), their algorithms optimize for different things. So, YouTube has a big task keeping content engaging.

YouTube 90
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24 Top YouTube influencers to check out in 2024

Sprout Social

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. These aren’t just one-off success stories, either.

YouTube 105
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Blogging Upstream

Waxing UnLyrical

I have never had much interest in the status quo, and I get a particular charge out of trying to spot the blurry opportunities hiding behind society’s clear-cut edges. Some of us follow the current; some of us prefer to swim upstream. Tootzypop , the lifestyle blog I founded for savvy women over 40 , is no exception. Not the formula.

Fashion 248
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See innovation differently: How social media holds the key to true differentiation

Sprout Social

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. In short: Be scrappier, and see innovation differently. No need for research, testing or iteration—let’s just do this!

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Social media management services: 9 agencies your brand should check out

Sprout Social

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. So it’s never been a better time to explore social media management services. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help.