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How to create better social listening queries

Sprout Social

Social listening has always been a powerful tool for brands that know how to wield it effectively. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. There’s no one way to do it—you just need to know how to ask the right questions.

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Customer service tiers: What they are and how to create them

Sprout Social

In this guide, we explain the basics of tiered support, along with tips on how to tailor the approach to your social customer care processes. The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers?

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it. We’ll run you through how social media can turn your prospects into customers, starting from their first ‘like’ all the way to closed-won, and how you can use Oktopost to achieve it.

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How to Automate DMs on Social Media

Hootsuite

After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. How to automate DMs on Instagram To automate DMs on Instagram, use a chatbot! Get a Free a Heyday Demo Turn customer service conversations into sales with Heyday.

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How To Create a Strong Social Media Advocacy Program

Hootsuite

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Book your demo now.

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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

One of the most common questions we get from clients is how to create branded TikTok videos. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Create How-To Videos Another popular category of content is How-To videos.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. But how do you separate the platforms that will aid collaboration from those that create unnecessary noise? How to Create & Manage an Effective Content Calendar in Higher Ed.