Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

Data 62

Data B2B How To Metrics 62

Sprout Social

OCTOBER 27, 2022

In this piece, we’ll discuss leading s ocial media customer service statistics and how to use them to build stronger relationships in 2023. Our latest Sprout Social Index™ data found that 76% of consumers expect a reply within 24 hours on social. Not sure where to start? How do customers use social media for support?

Statistics 110

Statistics Social Media Brands Issues 110

The Realtime Report

OCTOBER 27, 2023

According to data presented by OnlyAccounts.io , Instagram influencers with between 10K and 100K followers have the highest average engagement rate of 6.89%. The survey showed engagement rates continued falling as the number of followers grew. The full story and statistics can be found here: onlyaccounts.io/blog

Influencer 91

Influencer Engagement Instagram Survey 91

Convince & Convert

NOVEMBER 13, 2013

The Chango-Digiday Retargeting Barometer Q4 2013 sought out some of that hard data by asking almost 300 media buyers from a wide range of industries in the U.S., In a similar survey conducted only two years ago, almost half of respondents said they were funding their retargeting campaigns with a new budget. Canada and the U.K.

Statistics 146

Statistics Survey Advertising Industry 146

The Realtime Report

NOVEMBER 23, 2020

The Office of National Statistics recently cited a 12% increase in fraud and computer misuse. Specopssoft.com sought to find out by surveying 1,600 SME owners. Kaspersky Report Data. Specopssoft.com surveyed a total of 1,600 SMEs and SMBs across 9 countries in September 2020. Image by kalhh from Pixabay.

Survey 185

Survey Statistics Report Data 185

The Realtime Report

MAY 30, 2023

According to data presented by OnlyAccounts.io , brands worldwide have spent a whopping $673bn on social media ads in the past five years, and the figure keeps on rising. According to a Statista survey, brands spent $73.2bn on social media ads in 2018. The full story and statistics can be found here: [link] billion in 2022.

Social Media 91

Social Media Brands Statistics Comparison 91

Later

MARCH 30, 2020

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram.

Statistics 67

Statistics Social Media Marketing Instagram 67

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights How AI insights help businesses Understanding how AI Insights are generated What are AI insights? Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?).

Buy 143

Buy Brands Survey Apparel 143

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Do you agree?

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Statistics 108

Statistics Skills Analytics Press Release 108

Buzz Marketing for Technology

FEBRUARY 1, 2012

I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data. The intent of these polls was purely statistical and did not meet the needs of a college bound high school senior, and therefore provided little help for our cause.

Data 176

Data Paid Search Statistics Team 176

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

Traditional customer segmentation models typically look at some combination of behavioral, attitudinal and demographic data. These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments.

Data 100

Data Flickr Statistics Survey 100

Writtent Blog

SEPTEMBER 26, 2014

It’s a sad statistic that reveals some pretty depressing truths. We’ve surveyed the latest research and studies to provide you with the very best. Humanize Your Data. Better marketers use data to back up their claims. And it turns out, the very sharpest copywriters put these statistics in a human context.

Data 108

Data Tips Transportation Statistics 108

The Realtime Report

APRIL 11, 2014

Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. One year ago, Facebook was the preferred social network for teens, listed as the most important social platform by 33% of those surveyed.

Social Networking 189

Social Networking Instagram Tumblr Facebook 189

The Realtime Report

FEBRUARY 28, 2014

The vast majority – 85% – rely on their smartphone for basic lifestyle activities, according to a survey of 1,000 U.S. a ‘selfie with friend’ And now for the juiciest statistics — respondents were asked which type of selfies they take the most: selfies with friends – 17%. calendar (48% women vs. 39% men).

Statistics 178

Statistics Survey Mobile Activities 178

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 111

Process Sentiment Analysis Applications 111

The Realtime Report

JUNE 4, 2014

The report is based on an analysis of Twitter users from 400 data points and more than 90 sources. Social Media Statistics Asia Pacific India Indonesia North America social media social media demographics Twitter Twitter user share'

Twitter 175

Twitter Statistics Survey Analysis 175

Sprout Social

FEBRUARY 7, 2023

Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite. The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program.

Buy 94

Buy Curation Statistics Survey 94

Idaconcpts

OCTOBER 18, 2014

Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main forms of quantitative research are polls and surveys. Mail-back Surveys. Phone Surveys.

Research 149

Research Focus Group Marketing Survey 149

Oktopost

OCTOBER 20, 2021

However, if we sum it down, with great data comes great personalization. Most personalization efforts will leverage customer data to create entire experiences that are more directly relevant to the target’s interests, concerns, and desires. Follow the Data. This intent data is worth its weight in gold.

Content 122

Content B2B Statistics Data 122

The Realtime Report

DECEMBER 6, 2013

Facebook Is Most Popular Mobile App [Survey]. A new survey from research firm Consumer Intelligence Research Partners reveals that Facebook dominates mobile apps, and is currently used four times more frequently than runner-up Twitter. Please email marissa@modernmedia.co Which app do you use most frequently on your mobile phone?

Social Networking 150

Social Networking Mobile Tumblr Facebook 150

Buffer Social

JANUARY 20, 2022

At the end of May, while we were collecting the data on how the experiment went, we continued working a four-day workweek. In our most recent survey, 73 percent of Buffer teammates are only working a four-day workweek (or five shorter days which is an option).

Survey 84

Survey Team Eventful Project 84

Hootsuite

OCTOBER 20, 2022

Governments and consumers are both demanding greater protections for personal data and privacy. This is being driven by two factors: Growing concern about how social media companies and websites collect and use data. Brazil’s General Data Protection Law. The European Union’s General Data Protection Regulation (GDPR).

Retail 104

Retail Trends Privacy FAQ 104

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. This data was revealed just as Twitter released a new feature for big brands, allowing them to embed surveys directly into tweets.

Twitter 169

Twitter Brands Microblogging Statistics 169

Convince & Convert

MAY 17, 2016

Their Future of Social Marketing study surveyed 500+ social media professionals ranging from big brands (like those I interview on my Social Pros podcast ) to smaller, scrappy organizations from across the USA. speaking of Snapchat, you might like our analysis of 5 statistics that show why Snapchat is the platform to watch ).

Research 113

Research Social Media Facebook Instagram 113

Josh S Peters

FEBRUARY 22, 2013

Excel Statistics for SEO and Data Analysis. Statistics is all about collecting, analyzing and interpreting data. By using statistics, we can overcome these situations and generate actionable analysis… How to Do SEO in 2013. It comes very handy when decision making faces uncertainty.

Statistics 159

Statistics ROI API Analysis 159

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. Surveys [are] the best-known example. “Secondary research is the use, summary, or synthesis of existing research, e.g. using an existing survey or an article.&#. They use surveys to: Find out facts and things that can be quantified.

Research 172

Research Focus Group Survey Statistics 172

Socialmedia.biz

NOVEMBER 5, 2019

Data from the Indeed Salary Survey says that project managers with PMP training earn 18% more than their peers. I’m skeptical about a lot of surveys but I do actually agree with PMI on this one. These last two statistics don’t assume you need a credential, but the research was done by a credential-awarding body.

Project 78

Project Survey Compete Statistics 78

Mindjumpers

MARCH 22, 2012

Make better, more efficient data-driven decisions in your social media marketing program. Social Sources Report: Another addition is the social sources report that shows engagement and conversion statistics for each social network. The State of Social Media Marketing– Annual Survey Report.

Analytics 239

Analytics Report Google Disqus 239

Postcron

JANUARY 10, 2020

A recent Local Consumer Review Survey revealed that 91 percent of 18 to 34-year-old consumers trust online reviews as much as personal recommendations. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing. Refer to this chart. . Source: [link]. What’s more?

Review 123

Review Apparel Reputation Survey 123

Convince & Convert

MAY 27, 2011

Data about how social media really works, who uses it and how, continues to surprise. It’s a 50+ page orgy of data based on 2,020 telephone interviews of Americans ages 12 and up, conducted in February, 2011. Either way, I found it to be a very interesting statistic. But we don’t. The Emergence of the Super Socials.

Social Media 166

Social Media MySpace Statistics Social Networking 166