Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. It’s fundamental direct marketing. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Convince & Convert

MAY 12, 2016

The webinar was a huge success, you exceeded both your registration and live attendance goals, and your speakers and marketing team have given you kudos on a job well done. Alternatively, you can have this sent out using your marketing automation platform. Post-Webinar Survey. Send Thank-You Emails.

Tips 60

Tips Survey Hosting Metrics 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Of course, as you can see in the second map above, “there are obvious biases in the data, with 15- to 30-year-olds being by far the biggest groups of users. Geographically, the majority of users were in North America, Europe and Japan; large areas of the developing world provided no data at all.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Waxing UnLyrical

MARCH 11, 2015

Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link]. either directly or with their browser extension.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. That’s a content distribution opportunity that B2B marketers should not overlook. Image source: [link]. either directly or with their browser extension.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. But that was balanced out by the search for "data on a yacht." Data on a yacht. Looking for possible supplier of marketing collateral. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 But we had no data for personal searches.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. A 2020 Statista survey found that for every U.S. Influencer marketing.

Tips 98

Tips Content HootSuite UGC 98

Sprout Social

FEBRUARY 14, 2022

If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Whether or not you are in that 40%, it’s a good idea to establish or revisit an existing content marketing plan. But you’re not alone.

Content 111

Content How To Marketing Template 111

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 42

Blogger Brands Survey Cost 42

Sprout Social

JULY 20, 2016

You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. After all, it’s the top social network for B2B marketers.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 131

Template Templates Social Media Strategy 131

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. Content marketing works because it’s not a hard-sell technique.

Tips 98

Tips Content Press Release Marketing 98

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? If so, you’re not alone. But what does that mean?

B2B 52

B2B Strategy Brands Content 52

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. In fact, social is an integral component to successful B2B marketing. According to one report, 88% of the top B2B content marketers prioritize their audience’s needs over sales or promotional messages.

B2B 137

B2B Social Media Hashtag Press Release 137

Oktopost

JUNE 9, 2020

It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Building Trust. That being said, sales don’t share as much content as they should.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

JUNE 27, 2019

The report, Future of B2B Content 2019 , was based on data from a survey conducted in January 2019 among 300 B2B marketers with active roles in their companies’ current content programs.

B2B 100

B2B Social Media Content Newsletter 100

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Social data enrichment right in the CRM.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic.

Strategy 129

Strategy Content How To Survey 129

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 60

Template Templates Social Media Strategy 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Data Center. Data Warehouse. Marketing IT. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). src = [link]. }. Webcasts |.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. The problem that we have a lot in content marketing is that people say, “Okay, we did this thing and then we had a call to action.” Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Koka Sexton

MAY 26, 2019

Suppose you’re taking a new product to market. Where do you direct your marketing strategies? What should you do to align your marketing and sales teams? This is especially important as even good products can get killed by bad marketing. Influencer marketing has proven effective for the millennial demographic.

Strategy 63

Strategy Loyalty Influencer ROI 63

Sprout Social

JANUARY 25, 2019

According to a survey by The Manifest and Smart Insights, 24% of social media marketers said missing a formal strategy is their top social media marketing challenge. Another 24% said building a community of followers is a top social media marketing challenge. Signal is providing a valuable resource for digital marketers.

Engagement 109

Engagement Hotels Brands How To 109

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

JULY 28, 2008

IT Cost Cuts in 2008 May Be a Trend, Study Says A first-quarter 2008 survey conducted by Computer Economics suggests a possible slowdown in IT spending and staffing lies ahead. Data/Document Management. White Papers. Related Articles. CalTech Implements Wireless Network Funded by Anonymous Gift. Email this article.

Web 2.0 202

Web 2.0 Wireless Telecommunications Education 202

Convince & Convert

MARCH 1, 2012

This episode features Chad Pollitt , the Director of Inbound Marketing for Kuno Creative. My name is Jim Kukral and I write books and I speak and mostly books in the non-fiction world of business and marketing, very similar to what Jay does. The Pew Internet & American Life Project did a survey. That’s really about me.

Social Media 140

Social Media Hubspot Software Hosting 140

Buzz Marketing for Technology

JUNE 27, 2008

Marketing & Advertising. Marketing & Advertising. Sales & Marketing. Advertising & Marketing. White Papers. And when those flexible systems are widely available, whats to stop the groupware market from commercial successes of Microsofts magnitude? Labor & Employment. Management.

Applications 100

Applications Software Diagrams Real Estate 100

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. What does that look like?

Social Media 60

Social Media Engagement Meme Buy 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Writing White Papers to Establish Your Expertise by Prof KRG.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

JULY 13, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : As always, want to thank our sponsors of the show, Eric’s company, data driven, results focused, social media management company Argyle Social.

Banking 113

Banking Mobile Team Social Media 113

Buzz Marketing for Technology

JULY 24, 2008

The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. A small group of experienced investigators examined the data and decided which classification best fit each project.

Communities 180

Communities Sample Samples Project 180