Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

ROI 199

ROI Klout Data Influencer 199

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. 2) Start testing, seriously.

B2B 252

B2B Marketing Case Study Buy 252

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These are stories all about your employees and the unique insights they bring to the market. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Writtent Blog

DECEMBER 18, 2023

Like other aspects of your content marketing, case histories seem overwhelming. Beyond these steps of how to write a case study, keep in mind that most case studies range from 500 to 1000 words, giving them the credibility of a white paper and the speed of a blog post.

Case Study 98

Case Study Study Questions Tips 98

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to easily test a new title or marketing concept. Need more help?

Analytics 167

Analytics Google Metrics ROI 167

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. As marketing leaders we must remind ourselves that behind every click, share, like, view, listen and subscribe is a person, a human being. Marketers must use the data and social media insights to connect in a more human way.

Data 60

Data Social Media Brands Authentication 60

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. They can be as easy as checking referral sources of a web purchase or as difficult as needing a data analyst to do it all for you. Why marketing attribution models are important.

Social Media 97

Social Media Marketing Newsletter URL 97

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. We focus on content and visual marketing that grabs attention. Need more help?

Training 167

Training Influencer Team Analysis 167

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. The breadth of high quality data the Bing Network drives ensures your investments reach the right people at the most affordable cost.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.

Process 205

Process Analysis Compete Data 205

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. The breadth of high quality data the Bing Network drives ensures your investments reach the right people at the most affordable cost.

Syndication 100

Syndication Hotels Yahoo Journal 100

Pam Moore

OCTOBER 9, 2017

If we all know life and business is really about people, then why do so many marketing and business leaders still fall to lazy marketing tactics and corporate marketing speak as they set out on their online digital and social media adventures? Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 166

Brands Small Business Communities Authentication 166

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Dealing with internal data silos and inefficiencies (17%). Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again).

Team 110

Team B2B Platform Analytics 110

Buzz Marketing for Technology

MARCH 9, 2010

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Take for example your classic white paper. So here is my take ….

B2B 198

B2B Social Media Marketing Survey 198

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Pam Moore

JULY 1, 2016

You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. Data use restriction. 8 Steps to Develop a Social Business Plan (white paper).

Policies 167

Policies Advertising Guidelines Facebook 167

Pam Moore

OCTOBER 29, 2017

You have created the perfect marketing campaign. It's 100% in tact and beautifully integrates social media marketing, video and visual marketing. Now you are ready to take it to market and let the world know about it. Data use restriction. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Policies 167

Policies Advertising Facebook Guidelines 167

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

FEBRUARY 25, 2016

Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Together, they are working to forge innovation in an industry based around location data. In This Episode: Why location data should matter to you. ” —@rajnijjer.

Data 60

Data Film API Yahoo 60

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. However, this was the first time I was completely unable to find a well-cited data point. Become a Data Authority. Become a Data Authority. More Backlinks for SEO.

Statistics 132

Statistics Content Hubspot Marketing 132

Mindjumpers

JULY 1, 2010

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. The focus on relevant content, that also makes your business “found” in an online world is so strong that there is even a new “marketing discipline”, called content marketing.

B2B 189

B2B Strategy Content Marketing 189

Idaconcpts

SEPTEMBER 20, 2014

With social media monitoring you can see which of your marketing strategies are the most efficient so that you can refine them and have a more direct approach to social media marketing and advertising rather than potentially waste your time, energy, and money on approaches that aren’t effective. Will you need sentiment analysis?

Social Media 166

Social Media Sentiment Cost Energy 166

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. Mining conversations. Content Analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. They don’t want unsolicited calls or texts (some people are still on a pay-per-text data plan).

Marketing 151

Marketing Case Study Smart Phone SMS 151

Mindjumpers

JANUARY 10, 2012

Our data sources for this article were Xposure and Nielson. 2012 Social Marketing & New Media Predictions [White Paper]. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. UK Facebook statistics.

Social Media 273

Social Media Statistics MySpace Tumblr 273

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! And it’s about making sense of all of this data, so we can make better decisions as association executives. Social CRM is a term fraught with some confusion.

Social CRM 213

Social CRM Skills Project Process 213

Direct Marketing Observations

JANUARY 12, 2012

Note that it may take some time for Tweriod to gather enough data for analysis.). Slideshare is a home for sharing presentations and white papers online. Tweriod helps users figure out the best times to tweet based on the activity of their followers’ streams.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Buzz Marketing for Technology

AUGUST 10, 2011

When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote). Here is a good example. In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote).

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Social Media 60

Social Media Consultant How To Training 60

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach. Image credit: Not in HD.

Comments 76

Comments Influencer Marketing Statistics 76

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Killer social media marketing software. You need the data ecosystem necessary to make relevant, judicious decisions about your social media behaviors.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They care about their needs, wants, problems, desires and offering them real value, not just non-sense marketing tactics. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Brands 167

Brands Training Policies Template 167

Convince & Convert

DECEMBER 18, 2013

That means that digital marketers now have a number of powerful new options to consider when forming their budgets. Example 1: Putting Your Existing Data to Work. And, remember, you can also use other CRM data, such as the amount of time since a previous communication, in your Tailored Audiences campaigns. Ben is based in NYC.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Collaboration 100

Collaboration Report Company Social Media 100