Mindjumpers

SEPTEMBER 12, 2012

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain. Go through one step at a time.

Report 242

Report Content Nielsen How To 242

Sherrilynne Starkie

OCTOBER 25, 2012

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Researchers were then able to use AIR MILES program Collector data to obtain concrete evidence of the impact of social media engagement on purchasing behavior.

Study 377

Study Social Media Wikipedia ROI 377

Mindjumpers

AUGUST 6, 2012

focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. Similar Posts: Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper].

ROI 199

ROI Klout Data Influencer 199

Writtent Blog

DECEMBER 18, 2023

Beyond these steps of how to write a case study, keep in mind that most case studies range from 500 to 1000 words, giving them the credibility of a white paper and the speed of a blog post. This gives them time to find specific data you ask for and consider the best responses.

Case Study 98

Case Study Study Questions Tips 98

Pam Moore

SEPTEMBER 23, 2016

It’s easy to get lost in a sea of avatars and data insights. Marketers must use the data and social media insights to connect in a more human way. We should use the data to build more quality relationships and emotionally connect with the humans we want to do business with.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? 10 Ways to Stomp Random Acts of Marketing (white paper).

Analytics 167

Analytics Google Metrics ROI 167

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. For example, during discovery, social media data can help uncover ideas for new products or product line extentions to existing product lines. Social data can also be invaluable in the media planning and buying process.

Process 205

Process Analysis Compete Data 205

Pam Moore

MAY 22, 2017

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. 8 Steps to Develop a Social Business Plan (white paper). 10 Tips to Focus on Needs of Your Customer.

Training 167

Training Influencer Team Analysis 167

Convince & Convert

FEBRUARY 25, 2016

Together, they are working to forge innovation in an industry based around location data. They’re out to prove that location data isn’t just some throw-away element; it should rank right up there with employee and customer data. . In This Episode: Why location data should matter to you. ” —@rajnijjer.

Data 60

Data Film API Yahoo 60

Pam Moore

OCTOBER 9, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). 5 Ways to Humanize Your Brand with Data and Social Insights. Your Brand is Not Your Logo: 5 Reasons You Need a Brand Architecture and Strategy. Audience Analysis Worksheet. How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Brands 166

Brands Small Business Communities Authentication 166

Direct Marketing Observations

JANUARY 12, 2012

Note that it may take some time for Tweriod to gather enough data for analysis.). Slideshare is a home for sharing presentations and white papers online. Tweriod helps users figure out the best times to tweet based on the activity of their followers’ streams.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Idaconcpts

SEPTEMBER 20, 2014

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. The costs involved with monitoring deal with the tracking and storage of large amounts of data.

Social Media 166

Social Media Sentiment Cost Energy 166

Mindjumpers

JANUARY 10, 2012

Our data sources for this article were Xposure and Nielson. 2012 Social Marketing & New Media Predictions [White Paper]. But before starting this, it is always good to look back at how 2011 has been for our different sites and then go on to predict how it would be in future. UK Facebook statistics.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Pam Moore

JULY 1, 2016

Data use restriction. 8 Steps to Develop a Social Business Plan (white paper). Targeting guidelines and restrictions. Positioning guidelines including relevancy, accuracy and landing pages. Guidelines for lead advertising. Use of the Facebook brand assets. How to Choose and Prioritize Social Media Goals and Objectives.

Policies 167

Policies Advertising Guidelines Facebook 167

SocialFish

MARCH 16, 2011

We’ve also written a white paper on Social CRM for Associations, which is out very soon. Sign up here to be notified when the white paper is available ! And it’s about making sense of all of this data, so we can make better decisions as association executives. Social CRM is a term fraught with some confusion.

Social CRM 213

Social CRM Skills Project Process 213

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand.

Strategy 145

Strategy Social Media Marketing Consultant 145

Sprout Social

MAY 25, 2022

Dealing with internal data silos and inefficiencies (17%). Data from the 2021 Sprout Social Index™ notes that the majority of people that follow a brand on social media intend to buy from them ( or buy again). Data types: messages, contacts, tickets. Reports, white papers and other lead magnets. The good news?

Team 110

Team B2B Platform Analytics 110

Buzz Marketing for Technology

NOVEMBER 21, 2012

Your case studies, white papers, e-books, articles and events are a category. For example, quick “pop-outs” when visitors mouse over a white paper that give more detail without having to click onto a landing page can be a great way to provide that information. You’ll be forgiven if you.

B2B 252

B2B Marketing Case Study Buy 252

Pam Moore

OCTOBER 29, 2017

Data use restriction. 8 Steps to Develop a Social Business Plan (white paper). Targeting guidelines and restrictions. Positioning guidelines including relevancy, accuracy and landing pages. Guidelines for lead advertising. Use of the Facebook brand assets. Need more help? How to Subscribe to Social Zoom Factor Podcast .

Policies 167

Policies Advertising Facebook Guidelines 167

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. use that old PR skill called content analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Oktopost

MARCH 7, 2022

Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening, however, is what puts that data into perspective. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Share of Voice.

B2B 155

B2B Sentiment Analysis Reputation 155

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. The breadth of high quality data the Bing Network drives ensures your investments reach the right people at the most affordable cost.

Syndication 100

Syndication Hotels Yahoo Journal 100

Jason Yormark

APRIL 20, 2016

Digital Future in Focus” white paper. If you sell products online, always be thinking about how to help search engines better match relevant queries to products in your data feeds. The breadth of high quality data the Bing Network drives ensures your investments reach the right people at the most affordable cost.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Convince & Convert

AUGUST 18, 2011

You need the data ecosystem necessary to make relevant, judicious decisions about your social media behaviors. The data they offer is extraordinary , and perhaps more importantly it’s easy to understand and access. They are smart, data nerds first, and social media marketing software developers second.

Social Media 128

Social Media Bookmarklet Analytics Software 128

Buzz Marketing for Technology

JULY 1, 2015

Traditional format for thought leadership has been the white paper but in this era of digital and social that isn’t enough. 75% of would-be buyers say thought leadership helps them determine which buyers to put on their short list.

Collaboration 100

Collaboration Report Company Social Media 100

Buzz Marketing for Technology

AUGUST 10, 2011

When we take that same data set and have each post classified 10 times, now about 10% of posts are positive (with a majority vote). Here is a good example. In posts about “Blackberry&# that have been classified 3 different times by hand, about 32% of posts are positive (with a majority vote).

Sentiment 223

Sentiment Analysis Analytics Tools 223

Proactive Report

DECEMBER 30, 2010

Listening to the conversation is a given; digging into that data and extracting actionable insights that can drive content strategy and engagement is a skill PR folk have to master in 2011. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

SocialFish

OCTOBER 8, 2010

We SocialFish wrote a white paper about it, there’s the Social Media Governance web site with a data base of 154 policies and a Google search of “social media policy” has 440 million results. Almost all of these discussions support the development of a social media policy.

Guidelines 184

Guidelines Policies Social Media Handbook 184

SalesChoice

DECEMBER 23, 2019

Achieve up to 99% Salesforce adoption, Improve your Data Completeness by 75% or more. You can also find the CEO AI Readiness white paper here. Here’s a white paper you can download from our library to address that issue. And how quickly you could recover the investment? Please RSVP to attend.

Newsletter 20

Newsletter Cost Library Consultant 20

Pam Moore

OCTOBER 3, 2016

They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. Why even social media newbies must learn to be a data and analytics junkie. How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Marketing Training Skills 167

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Data Center. Data Warehouse. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. MySpace Opens Up Data Portability Initiative. WHITE PAPERS. src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

DECEMBER 18, 2013

Example 1: Putting Your Existing Data to Work. And, remember, you can also use other CRM data, such as the amount of time since a previous communication, in your Tailored Audiences campaigns. Example 3: Turning to Search Data. So, when does it make sense to move your dollars to Tailored Audiences? Example 2: Getting Creative.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Sprout Social

JANUARY 13, 2021

They can be as easy as checking referral sources of a web purchase or as difficult as needing a data analyst to do it all for you. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Set up UTM tagging.

Social Media 96

Social Media Marketing Newsletter URL 96

Audiense

MARCH 28, 2018

Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). Honestly, I’m not very knowledgeable about the subject, so all the information social data could provide me would be welcomed. Who are these people?

Analysis 87

Analysis Research Metadata Patterns 87

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine. They use the data to listen and learn about their audience, not only convert the transaction to a sale.

Brands 167

Brands Training Policies Template 167

Mindjumpers

JANUARY 23, 2012

The report is based on Consumer Technographics data in 18 countries across North America, Europe, South America, and Asia in order to examine social media behaviors around the world. What does this latest set of Social Technographics data mean for you? 2012 Social Marketing & New Media Predictions [White Paper].

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The word clouds is essential here and has three purposes, according to the paper. This gives you the data for what people are searching for in relation to your industry.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171