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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Monitoring strategies that contribute to sale.

Metrics 268
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Some Social Tools You Should Know About

Direct Marketing Observations

UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Note that it may take some time for Tweriod to gather enough data for analysis.). Slideshare is a home for sharing presentations and white papers online.

Tools 215
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What is attribution modeling for social media marketing?

Sprout Social

They can be as easy as checking referral sources of a web purchase or as difficult as needing a data analyst to do it all for you. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Use surveys.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

Which prompted a question by Scott Zosel about how much should you allocate for Social Media in your budget – and so I created the Social Media Budget Ratio (SMBR) post back in 2008 which was good but it lacked historical data like I have now. Take for example your classic white paper. So here is my take ….

B2B 198
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9 Ways to Increase Your Brand Visibility

Oktopost

Data from social listening software can help you maximize engagement, analyze your competitors, and respond to negative feedback. From there, you can use the data to better inform your strategy. ? You can use feedback from NPS (net promoter score) surveys to identify the customers who are most likely to make referrals.

Brands 76
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Not Tracking Social Media ROI is Your Fault

Convince & Convert

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper. Is social media ROI attainable?

ROI 138
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Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

Edison (who is the exclusive provider of exit polling data for Presidential elections, among other things) is handling the research, and is using a rigorously controlled, randomly sampled panel of 3,000 Americans to produce The Social Habit. White paper summary, including actionable recommendations and insights for companies.

Brands 114