Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Data science and digital media are transforming the way companies tell stories and how they can measure success. More data has been created in the past two years than in the entire previous history of the human race.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 104

Examples Template Templates How To 104

Ignite Social Media

JULY 25, 2018

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Those missing pieces come in the form of data and analysis. Ranking Digital Media Channels.

Social Media 97

Social Media Nielsen Metrics Study 97

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Research 136

Research Nielsen Twitter Loyalty 136

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Ignite Social Media

JULY 15, 2021

Below our team has outlined 3 reasons your business should consider Snapchat ads as part of your social media marketing mix. That’s why ad targeting is such a key feature in any marketing strategy. When advertising on Snapchat, you can create custom audiences based on third-party data. Year-Over-Year (YoY) Growth.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Stay N' Alive

MAY 11, 2017

Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience! Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

MAY 9, 2017

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Data Is Public. Not all posts are intended to drive likes, comments, or shares!

Nielsen 120

Nielsen Content Comparison CPM 120

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. The same is true of all online marketing. One equals one.

Nielsen 148

Nielsen Company Social Media Metrics 148

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series: Social Data Is An Important Key. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). Strategic – more focus on your overall business performance.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Twist Image

MARCH 20, 2013

One little piece of data. It's amazing how one, little piece of data can wake us up to an entirely new reality. Well, how does this data point sit with you: 41% of recorded TV content is never watched. This was the news from Marketing Charts in today's news item titled, Americans Don't Watch 41% of Their Recorded TV Content.

Nielsen 111

Nielsen Content RSS Newsletter 111

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. So TikTok is still a comparatively under-utilized resource.

Education 163

Education Examples Content Nielsen 163

The Realtime Report

APRIL 10, 2019

The study to be published in the April edition of the INFORMS journal Marketing Science is titled “Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?”. Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television.

Study 79

Study Advertising Nielsen Retail 79

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 128

Metrics Postrank Klout Marketing 128

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. and just how big of a business this is (and will continue to be) for marketers. Think about cheaper mobile data (it''s coming). mobile data.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JANUARY 14, 2020

As a marketer, if you’re not offering a ‘catchy hook’ or getting your point across early on in a video ad, most people will not hesitate from tuning out. Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.

Mobile 90

Mobile Engagement Organization Video 90

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Convince & Convert

SEPTEMBER 11, 2011

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. And guess what? Damn right they would.

Klout 161

Klout Nielsen Influencer Social CRM 161

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

DECEMBER 29, 2022

Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You can dig into the essential data influencing your reputation, such as trends, voice of consumer data, engagement rate, volume of comments or messages and more.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

The Realtime Report

NOVEMBER 26, 2019

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. That’s why so many marketers and agencies gravitated so quickly to programmatic “TV” ad buying so they could quasi manage their digital ad buys. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. Nielsen says that advertising from companies is trusted by 47% of global citizens. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Convince & Convert

NOVEMBER 20, 2015

It is one in a long line of examples where the Silicon Valley stars favor engineering decisions instead of marketing decisions and it is getting really tiresome.” Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay.

Twitter 60

Twitter Nielsen API Patterns 60

Twist Image

JANUARY 26, 2017

Explosive growth on a platform does not (often) come with great marketing results for brands. In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. content marketing. digital marketing. email marketing.

Platform 40

Platform Nielsen Publishing Advertising 40

Hootsuite

MAY 18, 2023

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013. Similarly, Nielsen ratings seem to be outdated.

Authentication 138

Authentication Nielsen How To Case Study 138

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112

Nielsen Overview Sports Influencer 112

Likeable

MARCH 12, 2019

This information is essential for brands’ e-commerce, allowing Pinterest to retrieve and report data across multiple devices, such as adding items to a cart or completing a transaction. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81

Brands Nielsen Compete Retail 81

Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60