quintillion bytes of data. To put this number and how it has evolved into perspective,  just this number: we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data. Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 That’s a lot! And [.]. MORE >>

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Last week, I wrote a about the importance of data. Start collecting the conversational data from your top prioritized conversational words and process the data, tweak the queries, exclude irrelevant results and keep a score of the relevance of the individual words. Listening for me is not the same as monitoring. MORE >>

Data, data, data. With the enormous amount of data Facebook has from what we like and now also what we listen to, read, watch etc., One part is keeping the competition on search e.g. Facebook/Microsoft busy enough with defending their core offering the social network – the other part is data. Social data is highly interesting when it comes to search, so getting Google with +1 and Google+ into the game of collecting social data and crossing it with search data is a powerful thing for Page and the rest of the Googleiants. Google+. MORE >>

However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite an increased focus by brands on the mobile Web and excitement about the improvements promised by HTML5). Also, privacy continues to be a concern, with the vast majority of users (70 percent in 2011 and 73 percent in 2012) expressing concern over personal data collection. Nielsen data — based on a global survey of multi-screen media usage — also reveals a shift in how people access and enjoy video content across devices. Nielsen on U.S. Related articles. MORE >>

The 2102  Social Media Report from Nielsen  is out and one thing is clear – social media usage shows no signs of declining thanks to smartphones and mobile apps. Armed with this data, the most pressing issue for brands is how they command the attention of existing and new customers across social media channels. Yet when you consider the data in the ‘Frequency of Social Activities’ (below), the importance of building a strong reputation that drives word of mouth advertising is clear. For Advertising Brands Social media Nielsen Report reputation MORE >>