Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. Enter the era of Growth PR.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Ignite Social Media

JULY 25, 2018

A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. The Nielsen study had CMOs rank digital channels in terms of importance. Those missing pieces come in the form of data and analysis. Ranking Digital Media Channels.

Social Media 97

Social Media Nielsen Metrics Study 97

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Research 136

Research Nielsen Twitter Loyalty 136

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. Pay attention to what they say on social media and in reviews.

Examples 104

Examples Template Templates How To 104

Ignite Social Media

MAY 9, 2017

In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. Not All Data Is Public. Benchmarking services exist that make good use of this data, such as Unmetric ; however, their data collection is limited to what is made available by the platforms.

Nielsen 120

Nielsen Content Comparison CPM 120

Ignite Social Media

JULY 15, 2021

When advertising on Snapchat, you can create custom audiences based on third-party data. Snap’s partnerships with Oracle and Nielsen provide access to an expansive data marketplace to help you create a specific campaign for a specific audience.

Nielsen 161

Nielsen Newsletter Buy Social Media 161

Convince & Convert

FEBRUARY 3, 2011

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. When we have all the data, we don’t know where to start.

Nielsen 148

Nielsen Company Social Media Metrics 148

Mindjumpers

JANUARY 4, 2012

Tweet This post is part of “The Executive Series” which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. Executive Series: Social Data Is An Important Key. For daily insights you can follow Jonas on Twitter (@klit_nielsen ). If the answers are yes – social should play an important role for your business!

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

SEPTEMBER 12, 2012

In the report, Founder & Group CEO of Mindjumpers, Jonas Klit Nielsen, states: “Companies need to be ready to think as publishers and not marketers. Social Media Analytics – How to Engage With The Data Of Social Media. Similar Posts: How to Integrate Overall Business Goals into Your Facebook Strategy.

Report 242

Report Content Nielsen How To 242

Twist Image

MARCH 20, 2013

One little piece of data. It's amazing how one, little piece of data can wake us up to an entirely new reality. Well, how does this data point sit with you: 41% of recorded TV content is never watched. Now, I take the time to go through each newsletter - as they come in - and bookmark the key articles. Never watched. technology.

Nielsen 111

Nielsen Content RSS Newsletter 111

Harp Interactive

APRIL 27, 2010

Nielsen reported that in January, U.S. Is your business geared to keep up with real-time data and benefit from the deluge of pertinent statistics directly related to your brand? More than ever, prospects are making purchasing decisions based on their interaction with brands and recommendations from peers.

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. The study examined data from more than 1,600 ad instances for five retailers that advertised on 83 programs during the fall 2013 television season. television viewers simultaneously used another device while watching television.

Study 79

Study Advertising Nielsen Retail 79

Twist Image

SEPTEMBER 22, 2012

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. During the first three months of 2012, the average consumer spent about 2 percent less time watching traditional TV than the previous year, Nielsen said. " Nielsen is evolving its definition of TV. It was just video.

Nielsen 95

Nielsen Telecommunications iPad Yahoo 95

Socialmedia.biz

JANUARY 14, 2020

According to a Nielsen study , people who watch a video ad for less than 10 seconds contribute to almost 74% of the campaign value, which means, they don’t have to watch an entire video to act on their purchasing intent. This brings us to the commonly asked question: How do you promote your brand in such a short time?

Mobile 90

Mobile Engagement Organization Video 90

Twist Image

SEPTEMBER 11, 2014

You''re in the minority (and yes, I say this with full acknowledgement that if you''re spending money on mobile data, this newly added features can be both draining and expensive. million - up 18% from 97 million in the year-earlier period, according to the latest Nielsen cross-platform report. mobile data. mobile data.

YouTube 80

YouTube Nielsen Mobile Advertising 80

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Convince & Convert

SEPTEMBER 11, 2011

But the reality is that Klout can only measure data points, and there’s no mathematical formula that says “give extra credit if the dude invented Netscape.&# Number of Nielsen households among them? Yet we’re not writing blog posts about Nielsen being an abomination. And guess what? Damn right they would.

Klout 161

Klout Nielsen Influencer Social CRM 161

Social Media Marketing

AUGUST 8, 2013

A Nielsen study shows that Facebook reach and TV reach across age groups vary , as you''d expect - but more importantly, that it''s a disproportionate imbalance (in Facebook''s favor) because typically Facebook and TV media buys aren''t in the same universe. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Stay N' Alive

MAY 11, 2017

Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience! Amount of time spent on social media each week: 6 hours and 19 minutes ( 2016 Nielsen Social Media Report). Millennials (Ages 18-34).

Social Media 50

Social Media Nielsen Marketing YouTube 50

Sprout Social

DECEMBER 29, 2022

According to Nielsen Media, as of 2022 there are over half a million brands globally. You can dig into the essential data influencing your reputation, such as trends, voice of consumer data, engagement rate, volume of comments or messages and more. Now you have to maintain the momentum and manage your brand reputation.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Social Media Strategies Summit

SEPTEMBER 23, 2022

In a study from Nielsen , TikTok users said one of their top reasons to use the platform is “to lift my spirits.” Indeed, RivalIQ’s data shows that the video generated nearly 10,000 engagements at an engagement rate of 16.2% — more than double the average for top-performing higher ed TikTok accounts. original sound – ZAYN.

Education 163

Education Examples Content Nielsen 163

Likeable

MARCH 12, 2019

This information is essential for brands’ e-commerce, allowing Pinterest to retrieve and report data across multiple devices, such as adding items to a cart or completing a transaction. Thanks to tags, which can access a user’s activity on the website, Pinterest has been able to effectively track most online conversions and actions.

Brands 81

Brands Nielsen Compete Retail 81

Convince & Convert

NOVEMBER 20, 2015

Twitter’s other business strategy seems to be centered on turning the company into a big data analytics powerhouse with a consumer sentiment overlay. The Nielsen for a new age, if Nielsen were real-time and had unfathomable depths of information about individual’s reactions to topics ranging from terrorism to Kardashians.

Twitter 60

Twitter Nielsen API Patterns 60

Bill Hartzer

MAY 26, 2010

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. Nielsen – this is one of the most well known, and trusted names in customer data analytics. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Audiense

JULY 7, 2017

A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!

Nielsen 112

Nielsen Overview Sports Influencer 112

Twist Image

JANUARY 26, 2017

Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). nielsen ratings. nielsen ratings. yet (not sure this is true? So, yes, it's new, it's exciting and everyone is talking about and using it. advertising agency. advertising strategy. bloomberg technology. branded content.

Platform 40

Platform Nielsen Publishing Advertising 40

Sprout Social

DECEMBER 29, 2016

In fact, according to a Nielsen report , more than one-third of customers prefer to contact businesses for customer support questions through social media. This data collectively demonstrated that LinkedIn analytics were a priority for our customers and reaffirmed our decision to prioritize the LinkedIn Pages Report for development.

Team 65

Team Products Nielsen Patterns 65

Convince & Convert

APRIL 26, 2013

From Janrain , a free guide on how to improve conversion rates and data quality. Similarly, Nielsen ratings seem to be outdated. A recent Wired article, “ The Nielsen Family is Dead ,” delves into the impressive Twitter numbers of some of today’s hit television shows. Listen Now . via Wired.

Authentication 138

Authentication Nielsen How To Case Study 138

The Realtime Report

NOVEMBER 26, 2019

In addition, media owners and broadcasters at the annual upfronts said they were committed to making the ad breaks/stacks more addressable and data rich, rather than overpowering the viewers with more ad volume. We’re developing intelligent image technology that will enable content objects to be as dynamic as data. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Hootsuite

MAY 18, 2023

Data from Wyzowl found that 73% of consumers prefer to watch short-form videos when learning about a product or service. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Video 112

Video HootSuite How To UGC 112

Convince & Convert

MARCH 10, 2013

An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Here are four things Twitter is – or will become. Twitter as a Ratings Service.

Twitter 167

Twitter Nielsen Forums Digg 167

Ignite Social Media

DECEMBER 16, 2016

With a nice amount of information and an accurate representation for paid data, Twitter is one of the top platforms in terms of analytics. While other platforms struggle with reporting paid data that matches post data reporting (i.e. Twitter analytics are limited in the way you can export the data.

Analytics 60

Analytics Platform Social Media comScore 60

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). This data is based on surveys, but in my experience working with millennials they are a diverse group and generalizations don’t always fit. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Oktopost

APRIL 22, 2019

Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. It takes a long time to set up and QA Altitude until you can trust the data,” writes one reviewer, “but it can yield great insights once fully set up.”. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. This is followed by customer opinions posted online at 66%.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Rebekah Radice

APRIL 30, 2018

In fact, according to a case study by TapInfluence and Nielsen Catalina Solutions , influencer marketing delivers 11x the ROI of digital marketing. That will give you the inside data on where the link originated and how well it’s performing. Influencer marketing is one of the most effective ways to get it. Use Bit.ly

Influencer 115

Influencer Marketing Nielsen Authentication 115