Buzz Marketing for Technology
OCTOBER 5, 2011
I presented at Advertising Week and that is the exact topic I wanted to drill into – How to be relevant by using real-time data about your audience! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. IAB Mixx Research. View more presentations from Networked Insights.
Buzz Marketing for Technology
FEBRUARY 1, 2012
With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.
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Buzz Marketing for Technology
MAY 7, 2013
Sales people can use popular online meetings tools like Google Hangout or even GoToMeeting to create spontaneous meetings with potential buyers. Related posts: The Emotion found in Social Data Let’s be clear. Social Business Intelligence: Wisdom from the Outside-In When interpreted via a sensible methodology, data becomes intelligence.
Buzz Marketing for Technology
APRIL 4, 2013
Back in the day, we had to rely on “inferred interests” gathered from demographics, psychographics and other data to estimate what segments might have higher than average propensity to have that interest and then broadcast various messages at them, hoping we just might hit them at the right place and at the right time. At first it.
Buzz Marketing for Technology
AUGUST 3, 2011
I loved the article by Nick Carr a few years ago that asked the question – Is Google Making us Stupid? Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.
Buzz Marketing for Technology
MARCH 16, 2011
The search process has become broken because the data landscape has become more fragmented and complex. When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. For example, before people visited our site, perhaps they visited espn.com.
Buzz Marketing for Technology
APRIL 6, 2010
Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t.
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