Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook integrates Partner Categories into “Detailed Targeting” within an ad set. Retail purchase behavior.

Facebook 168

Facebook Advertising Privacy Retail 168

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? What is the benefit of marketing on Facebook Messenger?

Strategy 119

Strategy Facebook Marketing FAQ 119

Ignite Social Media

MARCH 11, 2019

With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs. If you are wondering where to spend your ad dollars outside of Facebook, look no further. Best for : These ads are meant to help drive in-store traffic to specific retail locations.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Hootsuite

SEPTEMBER 30, 2022

This is thanks to increasing online purchases and the growth of omnichannel retail. Chatbots save retailers time and money by allowing them to customers at any time. Most messenger bots integrate with WhatsApp, Instagram, Facebook Messenger, and Google Business Messenger. Gather feedback and data. billion by 2025 ?

FAQ 121

FAQ Retail Overview Loyalty 121

Ignite Social Media

SEPTEMBER 22, 2021

Whereas with all the algorithm changes, you’re lucky to reach maybe 3% of your followers with an organic Facebook post. Facebook is de-prioritizing them overall. Common KPI’s for Retail Brands. There’s a lot of emphasis on follower counts, still. Engagements, to an extent, can also be a bit of a vanity metric.

Social Media 172

Social Media Tips Retail Metrics 172

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. On the flip side, our data shows that X (formerly Twitter) has dropped down the list of preferred platforms. Retailers go all-in on Instagram and TikTok.

Social Media 107

Social Media Strategy Exercises Retail 107

Sprout Social

SEPTEMBER 21, 2022

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. The retail app currently ships to 240+ countries around the world and supports popular payment methods like PayPal, Apple Pay, Google Pay, Klarna, and major credit and debit cards. Facebook marketplace.

Retail 124

Retail Apparel Discount Fashion 124

Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. And empower you to brag to your boss with data-informed confidence — you’re welcome.) Clear data. Where did this data come from? Without social media benchmarks (a.k.a. But we got you.

Industry 126

Industry Engagement HootSuite Analytics 126

Ignite Social Media

FEBRUARY 27, 2020

February was a busy month as we started to see more news about the CCPA’s data collection law that went into effect at the beginning of the year. What You Need to Know About the CCPA’s New Data Collection Law. The State of Facebook Fan Growth. We also looked at the top brand pages on Facebook.

Trends 117

Trends Social Media Sample Samples 117

Hootsuite

MAY 16, 2022

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Bonus: Get the Facebook advertising cheat sheet for 2022. How does Facebook ad pricing work? this year, I’d have $432.

Cost 95

Cost CPC Facebook HootSuite 95

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

Facebook 260

Facebook Patterns Retail Buy 260

Ignite Social Media

JANUARY 25, 2018

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107

Facebook Sample Samples Sentiment 107

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

Hitwise 255

Hitwise Study Facebook Patterns 255

Sprout Social

JULY 13, 2021

Retailers and social platforms outside of China are eager to capitalize on this new commerce opportunity, with brands like the Home Depot already testing out their own livestream experiences. As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend.

Video 117

Video Retail Hosting Fashion 117

Janet Fouts

MARCH 16, 2020

Comcast and T-Mobile upgraded everyone to unlimited data for the next 90 days. And T-Mobile is working with Lifeline, a federal program that provides service to those with low incomes to add free data up to 5GB for the next 60 days. Comcast made their Xfinity hotspots open to anyone for free.

Retail 169

Retail Health Care Microsoft Guidelines 169

Twist Image

APRIL 7, 2017

From the piece: "While people wax poetic about the retail prowess and clout of Amazon, I am always quick to point out that they are one of the most fascinating media companies that has ever been created. The company's ad business is 'gaining significant momentum' and will take market share from Google, Facebook, and others. billion.

Google 66

Google Retail Facebook Advertising 66

The Realtime Report

OCTOBER 25, 2012

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. Mobile engagement on Facebook rose 4X since Facebook Timeline rolled out.

Engagement 194

Engagement Automotive Brands Paid Search 194

Webbiquity SMM

JANUARY 24, 2023

Regardless of your other marketing efforts on social media, such as the Instagram or Facebook ad design tips you’re excited to try out, many of the traditional advertising giants are slowly losing their “default” status. Online shopping is growing much faster than retail sales overall, particularly among Millennials and Gen Z purchasers.

Advertising 238

Advertising Social Media Strategy Authentication 238

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. At Taggs, we decided to bring data to help settle the debate – Do people pictured in brand images help or hurt Facebook engagement? We indexed 130 Subway Facebook images and found that 28% showed a person.

Research 164

Research Engagement Facebook Retail 164

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

Industry 120

Industry Real Estate Social Media Sports 120

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. This is big news for retailers and lifestyle brands wishing to boost instore sales. More Facebook Stories coming to your newsfeed.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. Facebook introduces 3D posts. Facebook is introducing a cool new feature, 3D posts, and some big brands are already using it.

Content 170

Content Nielsen Marketing Badge 170

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. So far, three major platforms have introduced social commerce features: Facebook, Instagram and Pinterest. 3 social commerce examples you can learn from.

Retail 137

Retail Instagram Buy Social Media 137

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. With these changes, we reviewed data from our 20,000+ customers to see how usage of social media has changed during this time. Updates to Facebook times to post. Updates to Instagram times to post. and 1–2 p.m.

Engagement 145

Engagement Social Media Patterns Health Care 145

Jon Loomer

MARCH 22, 2018

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. However, they can also be similar, so ensuring the audiences are different will help you in the Facebook ads auction so you’re not competing against yourself. What have you learned about scaling?

Strategy 167

Strategy Facebook Advertising Training 167

Ignite Social Media

APRIL 2, 2019

Segmentation tools used a plethora of data to determine which segment of the population contains your best customers and subsequently how to reach them from a marketing perspective. Select your Geography: Segmentation data often gets rather granular when it comes to geography, even getting down to block groups.

Social Media 132

Social Media Travel Automotive Retail 132

Sherrilynne Starkie

DECEMBER 7, 2013

I was really impressed with the website of that Canadian retail giant, The Bay. Retargeted (or remarketed) ads were innovated by Google and have recently been adopted by Facebook and LinkedIn too. PLEASE LIKE MY FACEBOOK PAGE. via CrunchBase. This ensures that visitor sees ads for that website everywhere online.

Retail 296

Retail Adwords Statistics Privacy 296

Buzz Marketing for Technology

SEPTEMBER 26, 2012

Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….

Brands 279

Brands Facebook Guidelines Conversation 279

Ignite Social Media

SEPTEMBER 18, 2019

How Facebook Measures ROAS. When the Facebook pixel passes purchase data to Ads Manager from your e-commerce platform it provides the total purchase price of the product sold. At face-value Facebook ad buyers might view any ROAS above $1 (1:1) to be successful. Let’s say it costs $10 to make and retails for $15.

Facebook 78

Facebook Price Cost Retail 78

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

Review 124

Review Brands How To Analysis 124

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. According to our data, 65% of participants have already made purchases directly through social media. Social commerce , on the other hand, is the next frontier.

Buy 141

Buy Brands Survey Apparel 141

Sprout Social

FEBRUARY 24, 2022

Mobile transactions are poised to make up more than 10% of all retail sales in the United States by 2025. Livestream shopping : where customers make purchases through real-time streaming via Amazon, Facebook or Instagram. of total retail mcommerce sales. Mobile commerce has long been touted as the future of ecommerce itself.

Mobile 102

Mobile Retail Buy Real Estate 102

Sprout Social

FEBRUARY 25, 2019

Listening on Facebook is a step up from monitoring and taking action. Review our social listening guide for an overview on social listening and read on to learn how you can apply this practice to Facebook. What is Facebook listening? It’s an active analysis of your passively collected data.

Facebook 91

Facebook Review Overview Press Release 91

Twist Image

SEPTEMBER 28, 2012

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy. Facebook is an economy.

Adwords 102

Adwords Facebook Retail Apple 102

Devumi

FEBRUARY 18, 2015

How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of forward, rather than smoothly moving upwards with your follower numbers, mentions, and general brand reach. Time to really get to work!

Analysis 60

Analysis Data Social Media How To 60

Social Media Strategies Summit

DECEMBER 4, 2020

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

Campaign 130

Campaign Social Media Retail How To 130

Ignite Social Media

OCTOBER 27, 2021

increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. Facebook and Instagram have taken it a step further and are launching shoppable ad units as well. In the US, it’s no surprise that Facebook takes the lead with 22.3% From 2020-2021, there was a 35.5% Livestream Shopping.

Social Media 166

Social Media Social Networking Instagram Trends 166