Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

The Realtime Report

JUNE 12, 2023

PHI draws a high price on the black market and, unlike credit card data theft, can go undetected for years. The most critical consideration for healthcare cybersecurity is the integrity of patient data and the ability to respond quickly to attacks. The number of these devices has exploded over the past decade.

Insurance 171

Insurance System Organization Mobile 171

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. Through collection methods like surveys and reviews, the data will then be analyzed and distributed to relevant departments. You’ve got the data and the analysis, now what? qual’g plan req’d.

Data 125

Data Survey How To Review 125

Hootsuite

JUNE 22, 2021

The Facebook pixel is a highly valuable tool for tracking business data on Facebook. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get all the data you need. The iOS 14 update highly restricts the use of cookies for tracking on Apple mobile devices.

API 91

API Conversation Facebook Marketing 91

The Realtime Report

FEBRUARY 1, 2019

Three Steps to Monetizing Your Data through Customer Intelligence. This approach leads to marketing campaigns with low response rates and wasted marketing dollars. This can include a wide variety of marketing and sales activities. By Andrew Wells and Kathy Chiang. How intelligent is your company about your customer?

Data 79

Data Compete Analytics Survey 79

Twist Image

FEBRUARY 24, 2017

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. Don't worry!

Mobile 68

Mobile Brands Data Analytics 68

Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. Click To Tweet.

Campaign 147

Campaign Marketing B2B Conference 147

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Team 113

Team Examples Marketing Training 113

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Harp Interactive

FEBRUARY 23, 2010

Geotagging and local search optimization are two technology-based solutions that savvy marketers are using to attract the crucial local market segment. 4 Tips To Extend Market Reach Through Local Search Optimization & Geotagging. Foursquare allows for check-ins. Google has added geotagging to Blogger.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Social Media Strategies Summit

SEPTEMBER 25, 2019

In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. As marketers, it is vital that we bridge this gap.

Examples 185

Examples Real Estate Hotels Marketing 185

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Twist Image

FEBRUARY 13, 2013

If you look at any data points surrounding mobile (and putting it in context on a global level ), it seems like nobody is using a computer anymore, doesn't it? Three news items captured my attention this week (all of them via Marketing Charts ). Twitter Says Its Mobile Users Are More Active, Engaged With Brands.

Mobile 106

Mobile Strategy iPad iPhone 106

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Ignite Social Media

JULY 27, 2020

In this post, we will cover the key benefits of implementing this tag that includes insight into rich audience data, creating important target audiences essential for campaign effectiveness, and the ability to track and analyze key conversions associated with your campaigns that would not be available otherwise. Ad revenue continues to grow.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Convince & Convert

JUNE 4, 2014

Ten percent of agencies and 9 percent of brands now also have their own retargeting budgets, suggesting that retargeting has evolved from a sideshow into one of the main events. The most risky retargeting — and perhaps also the most exciting and promising for the future — is now taking place on mobile.

Industry 146

Industry Data Survey Mobile 146

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138

Mobile Wireless Retail URL 138

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. However, data shows that usage popularity is plateauing.

CPC 111

CPC Facebook Marketing Advertising 111

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

Marketing 165

Marketing Eventful Template Templates 165

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Jon Loomer

MAY 12, 2021

Let’s run through what you need to know… Optimization for Eight Events Only. If you want to create a conversions campaign, you can only optimize for one of your eight configured events. Before this was enforced, you could still pick an event that wasn’t configured, but you’d get a soft, yellow warning icon.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Ignite Social Media

APRIL 22, 2021

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. These are shows, series, movies, and events produced by YouTube.

YouTube 154

YouTube Social Media Notification Film 154

Social Media Marketing

SEPTEMBER 10, 2018

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. These tendencies led to an active development of omnichannel marketing. 95% keeps a high sensibility for a price.

Tools 99

Tools Retail Marketing Virtual World 99

Pam Moore

JULY 5, 2017

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How much of your web or blog traffic is coming from mobile devices?

Analytics 167

Analytics Google Metrics ROI 167

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Kikolani

AUGUST 18, 2016

The internet has ushered in a great era for marketing: the analytics era. With a large enough group, insights can become really valuable in allowing marketers to directly target their most likely customers. To understand how important this is, we need to look at the way marketing was done previously, and why this new system is better.

Data 60

Data Social Media Sports How To 60

Buzz Marketing for Technology

DECEMBER 15, 2009

Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your experience level and it’s fit with the event.

Eventful 127

Eventful Social Media B2B Conference 127

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Convince & Convert

JUNE 25, 2014

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible.

SMS 166

SMS Campaign Mobile Marketing 166

The Realtime Report

JULY 29, 2014

As users spend more internet hours on mobile apps than online on PCs and laptops, is has become essential for brands to reach their costumers using mobile. Though that number is lower than brands might hope for, push-notifications still produce a higher click-through rate than standard mobile banner ads ( Forbes ).

Statistics 178

Statistics Mobile Notification Study 178

The Social Media Incubator

NOVEMBER 6, 2013

This week’s app of the week allows you to take your profits to the mobile level. Maybe your business has offsite events, or maybe you have a small business that would like an easy and efficient way of running your business and measuring profits in-house. Access of real-time sales data in the app.

iPhone 138

iPhone iPad Mobile Banking 138

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 114

Brands Sentiment How To Analysis 114