article thumbnail

Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

Here are just a few examples: Client A saw a 37% decrease in CPM; Client B saw a 58% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV (cost per landing page view) Client C saw a 21% decrease in CPM, a 36% decrease in CPC and a 38% decrease in CPLPV. Draft those responses.

CPM 175
article thumbnail

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know

The Realtime Report

This feature operates with a cost-per-click (CPC) cap in place, ensuring advertisers get the best value for their investment. The big question is: Are we ready for this change? Reddit’s leap into money-making features could shake up the social media scene. What does this mean for you, the Reddit user?

article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

These are questions we’re beginning to hear in our community , and it’s not surprising. Their value and necessity are questioned. They aren’t distracted by secondary metrics like CPC, CTR, and CPM. Has Meta advertising become so turnkey that they could easily complete it internally? They’re wrong.

article thumbnail

Difficult Decisions in Difficult Times

Jon Loomer

These are questions that many businesses and advertisers are facing right now. Here are a few things to consider when it comes to these difficult questions. It may even result in a lower cost per click (CPC). When should you change your messaging due to a crisis? COVID-19 is impacting everyone in some way.

CPM 200
article thumbnail

Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

What does CPC mean? CPC stands for Cost Per Click. Getting 1,000,000 views with paid is just a question of budget. It’s the price you pay when someone clicks on your ad. It’s a very common metric for paid social advertising. What does CPM mean? What does Organic mean in social media? What does KPI mean?

article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. Cost per click (CPC) Facebook ad cost metrics. The beginning of 2021 started off with low CPCs and ramped up the rest of the year. In 2020, the lowest CPC all year was $0.33 In 2020, the lowest CPC all year was $0.33 It depends.

Cost 96
article thumbnail

The Facebook Ads Metrics That Matter

Jon Loomer

Otherwise, you’d start asking questions. CPC (Cost Per Link Click). To make it easier, let’s group the metrics I use by category… Metrics: Campaign Basics. These metrics aren’t exciting, but they have to be included. They’re the campaign basics. The staples. Amount Spent. Cost per Result. Link Clicks.

Metrics 212