Waxing UnLyrical
JANUARY 29, 2019
As we move further into the digital age, the importance of automating our processes becomes more apparent with each passing day. Marketing data can be acquired, analyzed and acted upon efficiently, at a low cost, to provide immense benefits to the organization, regardless of the field or clientele. Guest Post by Deeana Radley.
Waxing UnLyrical
JULY 20, 2016
Agency operations — the internal processes, science, and economics of management — is not the part of the business that lands major press coverage or a shout out at the annual meeting. how much does it cost to run your business? After factoring in all costs, how much did your agency earn? But what about the PR agency itself?
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Waxing UnLyrical
JANUARY 11, 2019
That process could take time, and have a high opportunity cost. Probably not. A new agency would have to dig in and develop a new content strategy (you can’t use the old strategy, it’s already been executed). Plus, why would you replace an agency that promised to deliver you something and then met or exceeded it?
Waxing UnLyrical
OCTOBER 19, 2016
But it’s not as challenging as one might think: after accounting for message reach, frequency, and sentiment, the process for measuring public relations should be familiar to everyone involved with funding and evaluating communications and marketing programs. round-up stories in which your competitors are mentioned but you are not).
Waxing UnLyrical
MARCH 18, 2015
I’d like to talk about the decision making process of fixing problems. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. You could look at the opportunity cost. I didn’t try to quantify, didn’t use my divining pendulum, didn’t look at opportunity cost, or even totally obey my instinct.
Waxing UnLyrical
FEBRUARY 19, 2013
I won’t take gigs that aren’t cost-effective. But then they have to implement those methods to make them cost-effective for the company and the customer. So when you sit down to map out a process and sell it, choose wisely what you plan to map out. Others told me to focus. Pick a niche. I went down the middle. Not an easy task.
Waxing UnLyrical
APRIL 22, 2011
You know this, so you’ll spend the entire process weighing the pros and cons, predicting whether this is something you “really need” or just a lark. And it’ll cost you. Guest post by Shakirah Dawud. Changing won’t be easy. You’ll wonder whether it’s a change you can “live with” (or what, I wonder?) and what other people will think.
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