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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. Here are five benefits execs want to see.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Helps establish brand loyalty and grows community. This influences brand loyalty and affinity in a big way because people thrive off being part of something greater than themselves, and creating UGC allows them to be part of a brand’s community. More cost-effective than influencer marketing. Well Traveled.

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Financial Industry: Your brand needs to be able to react quickly and securely when customers need help, especially when a location is closed or not within their travel range. Consider publishing common questions to help reduce your customer service costs and to allow your customers timely resolution. Budgets are super important.

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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective. They’re leveraging social media and loyalty data.

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The Best Ways for Hoteliers to Improve Customer Experience

The Realtime Report

Using CRM for hotels is one of the best ways to enhance customer experience and foster loyalty. In fact, hotels that excel at creating memorable customer experiences, on average , achieve revenue gains of 5 to 10 percent, with cost reductions of 15 to 25 percent within two to three years. Create a Memorable Experience.

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A 6-point framework for maximizing influencer marketing ROI

Sprout Social

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. The holiday season isn’t an ideal time for investment because people prioritize time with family and friends or travel for vacation. Spring would be an ideal time as well.

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Design Agency vs User-Generated Content: Which is Better for Your Brand?

Pixlee

Along with UGC being 35% more memorable than other media, and 50% more trusted by consumers, there are a variety of stats that back up its powers in boosting ecommerce and customer loyalty. Cost: Agencies are expensive and many brands are looking for ways to lower the cost of content in order to meet the demand for new content.

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