Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. Which is what the CEO and the market wants from you anyway!). Its time to start embracing those few people in ways B2B marketers haven’t before.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Saying It Social

MAY 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials I Started A Social Media Marketing Program Two Months Ago, Where Are My Leads? Social media marketing is about forming, developing, and maintaining relationships. It takes time to establish trust with your target market.

Social Media 168

Social Media Marketing Small Business Cost 168

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Share this on Facebook. Share it on StumbleUpon. It’s a great double sided ROI story for Social Customer Support. Tweet This!

Brands 243

Brands Reputation ROI Case Study 243

Bill Hartzer

MARCH 1, 2010

I recently wrote about an interesting article that is being featured in the March 2010 edition of Harvard Business Review that studied Facebook Fan pages. Research for the article, “How Effective is Facebook Marketing?”, Take a look at the search results on Facebook for “Matt Cutts&# (Mr.

Facebook 131

Facebook How To Technorati StumbleUpon 131

Bill Hartzer

DECEMBER 27, 2010

Gleanster is a new breed of IT market research. Gleanster takes a different approach by providing market research that they have gathered: and you can get the data for free. I took a look at the Social Media Marketing research data. Well, almost. You can actually download the reports for free after you register for the service.

Research 113

Research Report Cymfony Social Media 113

Bill Hartzer

JULY 22, 2010

ICONSTAFF has an opening for a hardworking professional to manage and successfully implement search engine marketing campaigns for their client’s customer base. This person will lead a team to develop, implement, and analyze search engine marketing campaigns for these client’s that drives business results. Facebook: [link].

Engineering 106

Engineering Marketing Insurance Skills 106

Buzz Marketing for Technology

AUGUST 25, 2010

Currently you really have 4 major operating systems in the mobile space (in order of market share trajectory): Blackberry 33% and declining, Android 27% and rising, Apple 23% and declining, and Microsoft 11% and declining (see graphic). which cost a Best Buy employee his job for posting it. Share this on Facebook. Tweet This!

iPhone 218

iPhone Brands Apple Microsoft 218

Buzz Marketing for Technology

MARCH 25, 2010

Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers. But Marketing and Customer Service are the two that can be listening and responding to the customer conversations that you can’t afford to ignore. Tweet This!

RSS 171

RSS StumbleUpon Exercises Cost 171

SocMed Sean

JANUARY 11, 2012

Little did I know… I had a shopping list of what I wanted to get her: Must have good eReading capabilities Must cost under $300 Must be a known brand (no off-brands that won’t be supported) Must be upgradeable Must be expandable What I settled on was the Nook Color. The only cost is the actual SD card itself.

iPad 244

iPad Tumblr StumbleUpon Digg 244

Small Business Mavericks

FEBRUARY 21, 2012

Twitter have opened up a self-serve ad platform which, on the surface, appears to be good news for marketers. Facebook still leads the way with StumbleUpon a clear second. I would also compare that to other social media traffic sources like Facebook, StumbleUpon and Google.

Adwords 105

Adwords Platform StumbleUpon Twitter 105

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. The only substantial cost for you is time. How do I make a killer Facebook page? Is MySpace marketing really worth it? How do you do #1?

Communities 170

Communities Marketing MySpace Yahoo 170

Webbiquity SMM

SEPTEMBER 21, 2010

There is simply no cost-effective way for them to be on scene in every city, town, or village where the next big news story may break. The site also makes it easy to promote your newspaper through Twitter and Facebook. Bloggers and content marketers want traffic. Share this on Facebook. Share it on StumbleUpon.

Aggregator 187

Aggregator Paper.li B2B Content 187

Idaconcpts

FEBRUARY 5, 2011

The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. Facebook Ads. Share this on Facebook.

Advertising 155

Advertising Social Media LinkedIn How To 155

Webbiquity SMM

NOVEMBER 16, 2010

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Social media marketing is about earning your audience’s attention. Share this on Facebook. Share it on StumbleUpon.

SM2 189

SM2 Alterian Social Media Influencer 189

Idaconcpts

NOVEMBER 2, 2010

Note: IMAX tickets in some cities cost more than the $10 voucher, so you’ll have to pay the difference. Since this is technically a local deal, the landing page has been primarily designed for the local market who gets the daily email, but these tickets are redeemable nationwide! Share this on Facebook. Tweet This!

Technorati 119

Technorati StumbleUpon Digg Reddit 119

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Leave a comment Click here to cancel reply.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Saying It Social

MARCH 11, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Free Tools for Social SEO Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 128

SEO Tools StumbleUpon Engineering 128

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Because of the nature of the marketing tool, each industry differs to the point that people just aren’t sure. Is Social Media Worth it for You? They’re being disingenuous.

Social Media 164

Social Media Yahoo Discount Training 164

Idaconcpts

JANUARY 11, 2011

Kayak wanted a focused campaign that would drive traffic to their site, gain more Facebook fans, and encourage people to sign up for their “Fly Free with Friends” promotion. MyLikes contacted its portfolio of high profile influcencers to negotatate cost-per tweet campaigns. Share this on Facebook. Share it on StumbleUpon.

Twitter 132

Twitter Technorati StumbleUpon Digg 132

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Bill Hartzer

MARCH 8, 2010

I had an interesting conversation over the weekend with Marvin, who called me to discuss Network Marketing. Somehow we had become connected through Facebook or another social networking website and he thought that since we were tagged as being friends online he believed that that gave him permission to call me and try to sell me something.

Engineering 140

Engineering Domain Name Marketing How To 140

Idaconcpts

NOVEMBER 18, 2010

This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. million people say they like Apple iTunes on Facebook. Share this on Facebook. Share it on StumbleUpon. opening an online savings account ).

Banking 137

Banking Mobile SMS Technorati 137

The Marketing Blog

JULY 23, 2008

37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Primarily, there was a need for an XML/OPML file for india focussed blogs.

Social Media 100

Social Media Brands Web 2.0 Startup 100

Webbiquity SMM

SEPTEMBER 1, 2010

by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Specifically, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook and LinkedIn, and 52% to microblogging services such as Twitter.”

Press Release 200

Press Release Tips HootSuite Alltop 200

Idaconcpts

DECEMBER 21, 2010

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Claire Jarrett runs Marketing By Web, who offer Google AdWords Management. Share this on Facebook. Share it on StumbleUpon. Email this to a friend? Tweet This!

Adwords 132

Adwords Brands Technorati StumbleUpon 132

Bill Hartzer

MAY 26, 2010

While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors. You can set up an alert schedule that lets you know when your keywords are being used to find your web page across the web (even on Facebook). Share it on StumbleUpon. Post this on Diigo.

Brands 114

Brands Klout Reputation Digg 114

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

LinkedIn 189

LinkedIn Tips B2B Findability 189

The Marketing Blog

DECEMBER 24, 2009

While I would highly recommend all the ’5′ posts, here are some interesting pieces that I really like: “If there is no “R”, then the “I” becomes a “C” and that cost is always going to be too high.” Market Predictions Vary so Greatly? Share this: StumbleUpon Digg Reddit 5 Comments Filed under Web 2.0 Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Idaconcpts

SEPTEMBER 13, 2010

With CCTLDs it is easier to target a national (or local) market and its people. No extra costs for registering, hosting, building new site as everything can be accommodated by the existing (parent) site. Share this on Facebook. Share it on StumbleUpon. Cons of CCTLDs. – Pros of Subdomains. Cons of Sub-domains.

SEO 131

SEO Sites Domain Name Hosting 131

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. If you need more of an ego boost, try TwitterGrader. DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

The Marketing Blog

FEBRUARY 4, 2010

Conversations Facebook will surge ahead in India February 4, 2010.8:53 for this and sceptical organizations could roll-out this app to save productivity costs. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 Home About In the Media Enterprise 2.0

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Idaconcpts

AUGUST 20, 2010

A website should be built around a specific market or niche. If the idea is to sell shoes and dog collars, it is better to create two separate websites, which concentrate on each market, than try to combine the two. Quality at All Cost. Share this on Facebook. Share it on StumbleUpon. Email this to a friend?

Adsense 132

Adsense Forums Technorati Reputation 132