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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Share it on StumbleUpon.

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1:1 Social Advertising in B2B Marketing

Buzz Marketing for Technology

1440 targeted me with a personal ad on Facebook that was aimed at just one person – ME. with a Facebook ad just for her and it worked. So how much did this targeted advertising cost you say $100, $200, $1000?? Share this on Facebook. Share it on StumbleUpon. Could Facebook become a Lead Nurturing platform?

B2B 273
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Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!

Buzz Marketing for Technology

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Share this on Facebook. Share it on StumbleUpon. It’s a great double sided ROI story for Social Customer Support. Tweet This!

Brands 243
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11 Myths of Social Media Marketing

Webbiquity SMM

On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. While recent studies show that about half of marketers say that social media reduces their overall marketing costs , it is by no means without a price. Share this on Facebook. Not really.

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Study: Facebook Fan Pages are Great Marketing Tool for Businesses

Bill Hartzer

Companies that use Facebook and Facebook fan pages to market their company to potential clients can increase sales, word-of-mouth marketing and client loyalty significantly among a subset of their clients, according to new research from Rice University’s Jones Graduate School of Business. Share it on StumbleUpon.

Study 155
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How to Protect Your Facebook Fan Page

Bill Hartzer

I recently wrote about an interesting article that is being featured in the March 2010 edition of Harvard Business Review that studied Facebook Fan pages. Research for the article, “How Effective is Facebook Marketing?”, Facebook Fan pages are different than “being on Facebook&# and having your own personalized User ID on there.

Facebook 131
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Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty

SocMed Sean

Little did I know… I had a shopping list of what I wanted to get her: Must have good eReading capabilities Must cost under $300 Must be a known brand (no off-brands that won’t be supported) Must be upgradeable Must be expandable What I settled on was the Nook Color. The only cost is the actual SD card itself.

iPad 244