Webbiquity SMM

FEBRUARY 16, 2016

The CMO Survey ). The CMO Survey ). The CMO Survey ). The CMO Survey ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ). Only a fifth of companies now have first-conversation rates of 75%, and a quarter report a rate between 50% and 75%.

B2B 110

B2B Social Media Marketing Survey 110

Oktopost

OCTOBER 10, 2022

That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Focus instead on adding real value to the conversation. That will be far more effective than spamming your solution into random conversations. ? How Is Brand Visibility Measured? be sure to keep it non-promotional.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. ” white paper.

ROI 138

ROI Social Media Social CRM Survey 138

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. terabytes, composed from 1 billion conversations per day (150 gigabytes) over one month of logging,&# according to the researchers. The dataset which was collected in June 2006 contains summaries of 30 billion conversations among 240 million people. Sponsored White Papers, Webcasts, and Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Convince & Convert

MAY 12, 2016

Now it’s time to do some very important housekeeping to keep the conversation going with your audience. ” During and after the webinar, you will collect other data from online polls and surveys. Using online polls helps engage the audience and provide them a way of joining the conversation. Post-Webinar Survey.

Tips 60

Tips Survey Hosting Metrics 60

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

Writtent Blog

MAY 24, 2013

You should start with following the industry news, monitor social conversations and engage in them, and recruit a social content creation team. Conduct online surveys and original research to generate unique and valuable ebooks or white papers. Look outside your industry and audience and write evergreen content!

Content 71

Content Marketing Loyalty eBook 71

Buzz Marketing for Technology

FEBRUARY 23, 2009

Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. Sure you can get someone in your organization to write a white paper for you that you can send to trade pubs, email out to existing clients, post to your website and buy keywords to point at it that drive you leads.

Real Estate 100

Real Estate Health Care Consultant Study 100

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. After Wittlake’s answer, a conversation morphed into what PR is and isn’t. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

SocialFish

OCTOBER 21, 2010

In fact, a survey we conducted indicates many people expect help to arrive within one hour of posting a request on an emergency organization’s Facebook page. We did some research around this issue and published a white paper detailing the case for integrating time-honored emergency response expertise with real-time social input.

Ustream 162

Ustream Wiki SMS Survey 162

Stay N' Alive

JULY 10, 2011

As organizer of Facebook Success Summit , which I presented last year and will be presenting again this year, and organizer of Social Media Examiner, he has a passionate audience that really produces strong and engaging conversations for everyone that his websites and social media properties touch.

Trends 99

Trends Instant Messaging Review Cost 99

Buzz Marketing for Technology

JUNE 28, 2008

Increasingly, co-workers seem to figure theres no point in walking 10 feet to a colleagues desk and having a brief conversation when a 300-word e-mail mini-essay will do. A recent CIO survey found that only 18% of organizations have deployed blogs, and only 13% have deployed wikis. Intranet (Finding ROI) White Paper.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Bare Feet Studios

JANUARY 25, 2011

It’s a decent question to ask, either formally via a survey or informally in conversation one at a time. They are learning how to join and support social conversations instead of repeating the mantra, “No, you can’t do that here.&#. Which ones do your customers use? Who gets to be in charge, overall?

Social Media 52

Social Media Smart Phone Trends Policies 52

Buzz Marketing for Technology

JUNE 27, 2008

One theme that emerged from these conversations is the pervasive struggle to promote knowledge sharing among various generations of employees. Since November 2007, he has been commanding officer and supervisor of shipbuilding, conversion, and repair in Newport News , Virginia. By Darcy Lemons on June 23, 2008. Comments (0).

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Document Management/Conversion. Our surveys over the last six years show little change in the time that business users search online: roughly 9.5 KMWorld NewsLinks. Buyers Guide. Web Events. Event Calendar. Research Reports. Advertise with KMWorld. Research Centers. Business Intelligence. Collaboration.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

Sprout Social

JULY 20, 2016

of conversions on LinkedIn. You can start by surveying existing content related to your topic or industry on LinkedIn Pulse. LinkedIn also generates the highest visitor-to-lead conversion of any social network at 2.74%. The more you ask of your traffic, the lower your conversions will be.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

MARCH 4, 2016

Go through your old blog posts , presentations, and white papers. If you have customer survey data that provides insights into your industry, conveying it as an infographic could be highly effective. Repurpose Old Content. List posts about evergreen topics are always great candidates for repurposing. Facts and Statistics.

Marketing 60

Marketing Statistics Directory Data 60

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. A 2020 Statista survey found that for every U.S. Think ebooks, white papers, webinars, and any how-to content you’ve created. Focused on conversion? Track your conversion rate, bounce rate, and cost-per-click.

Tips 99

Tips Content HootSuite UGC 99

Social Media Strategery

MARCH 10, 2009

I immediately began thinking of ways to bring this open, authentic conversation to my other government clients, knowing that maybe this Government 2.0 She and others wanted a way to interact with passengers and talk about airport security, knowing there’s not really much time for conversation at the checkpoint.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

ProBlogger

APRIL 6, 2011

high-quality website visitors (defined by a conversion or engagement). If you bring this rigor to your approach, you will get taken seriously, you’ll start having conversations with more senior people, and possibly get access to more serious budgets. Online surveys. Conversions.

Blogger 42

Blogger Brands Survey Cost 42

Webbiquity SMM

JANUARY 2, 2013

SEO drives traffic, but email drives conversions. The most popular type of content: white papers, read by 88% of buyers. In a recent survey, 15% of marketers rated mobile marketing as “very effective” for lead gen while an identical share said mobile is not effective. ( Visual.ly ). MarketingSherpa ).

Social Media 245

Social Media B2B Marketing SEO 245

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 131

Template Templates Social Media Strategy 131

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Choosing something more niche allows you to tap into specific conversations with industry thought leaders, executives and employees. Invite others into the conversation. Let’s be honest. Conclusion.

B2B 136

B2B Social Media Hashtag Press Release 136

ProBlogger

MAY 3, 2012

White papers? Maybe for people who have already bought stuff from you in the past, or who have been on your list for a long time, or filled out a survey … or maybe you just appreciate them for who they are and what they do, and give them a chance to feel the same way about you. Been there, done that, seen it already.

How To 38

How To Apparel eBook Price 38

Oktopost

JUNE 9, 2020

According to Altimeter’s study , employee advocacy is one of the fastest-growing social business programs, with 90% of companies surveyed (companies with more than 250 employees) pursuing or have plans to pursue some form of employee advocacy. Social media doesn’t just have to be about hustling customers through the conversion funnel.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

JANUARY 9, 2017

And as Ron Guirguis points out in an Edelman Trust Survey, “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective.

Template 60

Template Templates Social Media Strategy 60

Mindjumpers

NOVEMBER 10, 2011

and about 10% on qualitative metrics such as brand sentiment , survey results and customer polls. Ideally, this would mean buying something, but it can also mean downloading a white paper, liking a Facebook Page, responding to a survey, or any other measurable evidence that they’re connecting with your brand.

ROI 244

ROI Social Media Metrics Survey 244

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You already create a lot of content offline, such as white papers, brochures, catalogs, spec sheets, and other sales and marketing literature.

Tips 98

Tips Content Press Release Marketing 98

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Multi-account, multi-platform conversion tracking. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JUNE 6, 2023

Brings natural flow to the sales process: Even if the case study doesn’t have a direct call-to-action, it helps your sales team during the conversion phase of the sales funnel. Social media posts – Engage with your audience by responding to comments, sharing relevant content, and being part of the conversation.

B2B 52

B2B Strategy Brands Content 52

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Its collaboration like never before and every CEO in IBMs recent survey of 765 global CEOs reported the lack of collaboration as a core problem holding back the growth of their companies. Hot Conversations. Start a Conversation. Read this White Paper » More Partners » Resource Alerts.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Sprout Social

FEBRUARY 14, 2022

According to a recent survey of B2B marketers , 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences. You can explore useful social media KPIs to track goals like reach, engagement, conversion and consumer loyalty.

Content 110

Content How To Marketing Template 110

Convince & Convert

JANUARY 29, 2016

According to the survey, 29% of marketing technology buyers say that all vendor content (including the website, blog, reports, and white papers) are very influential in their research. But the more general content on your blog and in ebooks and white papers are the things that form the bonds of the relationship.

Content 60

Content Research Education Study 60

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

MAY 4, 2017

As Ron Guirguis points out in an Edelman Trust Survey , “People don’t just buy products anymore, they buy the companies that make products, the values they represent and what they stand for.”. White papers. Will they create conversation and engage your business or interact with your competition? What does that look like?

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

I should warn you that in business school I was the guy who was notorious for showing up to class having not read the case, but still dominating the conversation about the case. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114