Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. His sleeves were rolled up. His tie was loose. He swore.

Social Media 142

Social Media Survey Loyalty Apple 142

Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? That last one is a trick by the way, you need to know that content marketing is a long-term strategy. Look for the people you want to talk to, then let the conversation guide you.

Content 145

Content Marketing Fashion Curation 145

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Rather than go into yet another social media metrics debate let’s pretend for the sake of argument that you’ve already set up one or two social listening tools.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MAY 11, 2011

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. If you’re using social media for your business, know this.

Social Media 137

Social Media Trends Reputation Authentication 137

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Understanding how emotion comes into play in buying decisions can be extremely useful when listening on social media sites.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

MARCH 8, 2015

Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Because your market is there? Every social network has a specific voice or way of conversing with others. Corporate Social Media Marketing mindfulsocial'

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

JANUARY 13, 2018

” This has a whole lot of marketers freaking out. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. The concept of a social network that is devoted to it’s users actually having conversations is appealing. The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Janet Fouts

AUGUST 18, 2014

Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

DECEMBER 12, 2014

most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

MAY 5, 2014

When I talk about #mindfulsocial , I’m not talking about deep meditative conversations, though they do happen. Whether you’re a brand or an individual what you say on social media is a reflection of you. I invite you to take a moment and look over your last 10 posts to social media networks.

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

JUNE 6, 2017

As Universities release students into the “real world” many are underprepared for today’s job market. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. Tips to create and monitor your brand on social media.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. I work with a talented team of community managers and I know many more through speaking, conferences and social media. Some are great conversation wranglers, s**t-disturbers even. Not always. I’m getting there.

Communities 141

Communities Content Jive Meme 141

Janet Fouts

APRIL 29, 2013

Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. Global Social Media Marketing, Cisco Systems. Look at social media networks for the movers and shakers and learn from them. LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

JANUARY 4, 2011

I had a very interesting conversation with a Facebook application developer today. Do you see really engaged conversations or simply reactions to a post from the brand or other members? Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? They’re businesses.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

AUGUST 1, 2012

This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. They expect to sign up and immediately be inundated with vibrant, intelligent conversation! That’s not how a social network works though. So here’s how to do that for Google+.

Google 139

Google Posterous Film Social Networking 139

Janet Fouts

NOVEMBER 29, 2010

Well, at least in social media circles anyway. Say you send me a friend request on a social network. Now granted, sometimes this is a two second decision, but taking the time makes all the difference in the quality of the conversations we have in our social networks. Tags: Social Media in Action.

Social Networking 133

Social Networking Buy Social Media Conversation 133

Janet Fouts

JUNE 14, 2011

Whether you work with a grass roots organization or a humongous nonproft you know that social media can be an effective way to make your message more visible out there in the world. Do you use video as part of the social media outreach for your nonprofit? Twitter Efficiency – Janet Fouts ( Social Media Coach ).

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

JANUARY 19, 2012

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Take a look at the Ripples of some conversations to find even more influential Google+ users. Here’s the thing.

Google 135

Google Facebook URL Collaboration 135

Janet Fouts

DECEMBER 2, 2011

Pages can’t comment or even +1 a conversation unless that person is following the page. Currently few social media management tools offer Google+ support, though Hootsuite will be soon. Heck, there are several pages already called “Social Media Coach”! Social Media Coach! Apply here.

Google 132

Google HootSuite Feed Feedly 132

Janet Fouts

OCTOBER 2, 2012

When I first heard about App.net my first reaction was probably very much like yours, “I don’t need another social media network!” Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network. Apps you already use.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

FEBRUARY 25, 2013

This gives you an opportunity to deepen your relationship with these influencers through conversation and invite them to engage in other ways. If you’re an author and you want to learn about how to market your book. It’s likely you’ll want to get to know them better and strike up a conversation.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

FEBRUARY 8, 2012

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. They’re your social media evangelists.

Social Media 140

Social Media YouTube Google Tools 140

Janet Fouts

DECEMBER 14, 2010

I wanted to take a moment to thank just a few of the people I’ve learned from this year and I asked them to share an answer to the following question: What was the most important thing you learned about social media this year? The most important thing I learned about social media this year is that it’s not important.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

DECEMBER 30, 2011

Here’s the big deep dark secret about using social media for business; you’ve got to have discipline. People tell me 5-6 times a day that they can’t make time for social media. Now look at social media where you can break the ice and get that initial conversation10, 20,100 or thousands at a time.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

SEPTEMBER 5, 2014

People are constantly dissing this particular network even though it really has more intelligent conversation going on than many other networks. Twitter chats help contextualize Tweet conversations, but even they fade away away afterwards and everything is discovered out of context. you’ve got a better conversation.

Google 175

Google Hashtag Journal Forums 175

Janet Fouts

OCTOBER 17, 2013

It cracks me up when a client calls and asks me about “this new content marketing thing” Honestly, we’re so hung up on buzzwords these days we can’t see the forest for the trees! Let’s get back to the roots of marketing. Let’s see less advertising and more conversations. be called new?

Content 135

Content Marketing iPad Advertising 135

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. “ LOVE live streaming!

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

We all know video is wildly popular across the board and people love the experience of sharing their life experiences with others in real time.When Meerkat launched in March it got a huge bump from social media marketers who created live video in real time from the South by Southwest conference. “ LOVE live streaming!

Video 70

Video Ustream Twitter API 70