Webbiquity SMM

APRIL 11, 2012

This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Listen to the conversation for a while before jumping in, so you get a solid sense for the tone, etiquette and group dynamics of each social venue as well the popularity of various specific discussion topics.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

JUNE 30, 2011

You can have a conversation with a person, or participate in a conversation in a group of people, but you can’t talk to a “company,&# which is merely a soulless, bodiless legal entity. You can’t do that with executives at GE, IBM, Ford, etc.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Provide customer support.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

FEBRUARY 16, 2011

participating in groups and answering questions). Stephanie Frasco recommends having an SEO keyword-heavy profile, blogging, using applications and engaging in conversation among other practices for maximizing your impact through LinkedIn. LinkedIn Group versus Facebook Group by Search Engine Journal.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

MAY 24, 2010

Because social media is fundamentally about conversations, the individual(s) behind your social media activities is often perceived as the public face of your company. On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Social media marketing is new.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JUNE 6, 2016

The effect of these interactions on the customer experience can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Building a core group of employees advocates may seem overwhelming, but it can be broken down into a small number of easily managed steps.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

NOVEMBER 16, 2010

Join the same LinkedIn groups. Contribute to the conversation. With this foundation in place, the conversation can naturally turn a bit more commercial (though still not “hard sell&# ). Follow them on Twitter. Subscribe to their RSS feeds in a reader. Listen to what they are saying before jumping in. Retweet them.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

APRIL 19, 2011

You can’t have a conversation without listening. Conversations can’t be automated. It takes time and effort to create content, promote it, monitor social media conversations, and participate in dialog. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

SEPTEMBER 9, 2013

Use social media and news monitoring tools to identify the online venues where your prospective buyers are hanging out, discussing your company, your industry, and your competitors.For many b2b companies, LinkedIn Groups are a rich environment for discovering and participating in these conversations. Experiment. .

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

NOVEMBER 2, 2010

This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups. These real conversations also produce some of your most loyal fans and greatest evangelists.&#. Chapter 6 details the importance of social media conversation. And there’s so much more.

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

SEPTEMBER 13, 2010

If it’s difficult for you to maintain that schedule on your own, consider a group blog where several authors provide content, easing the load on each. Encourage comments, and when you get thoughtful comments or questions, respond and keep the conversation going. Post regularly.

Feed 155

Feed Feedly Digg Technorati 155

Webbiquity SMM

MAY 3, 2011

She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

FEBRUARY 4, 2013

web conversions by originating traffic source). Marketing, PR and communication efforts within the enterprise need to be connected as well. In the end, your marketing round’s success will be determined by its ability to successfully impact business, not garnet attention.”. At a minimum, these should include presence metrics (e.g.,

Review 186

Review Marketing Metrics Meeting 186

Webbiquity SMM

AUGUST 9, 2010

average time spent on site, number of pages viewed, bounce rate) and even conversion (lead or sale) sources. Influence: a.k.a. Activity: Most web analytics tools, such as Google Analytics, can be used to track the number of visits, traffic quality (e.g.

SM2 187

SM2 Alterian Vocus Social Media 187

Webbiquity SMM

JANUARY 24, 2011

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. If you need more of an ego boost, try TwitterGrader. Your custom paper is updated daily and easy to share.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

MAY 31, 2022

How can you most effectively reach out to prospects, strike up a conversation that triggers their interest in your business, and keep them engaged to turn them into customers? Start Your Own Group on Specific Topic. There are over two million LinkedIn groups , some of them with more than a million members.

B2B 244

B2B LinkedIn Strategy Marketing 244

Webbiquity SMM

JANUARY 2, 2013

” Another 20% of both groups say they use social media, but in an ad hoc manner. SEO drives traffic, but email drives conversions. The most popular marketing tactics on LinkedIn are the use of LinkedIn groups (cited by 33% of marketers) followed distantly by InMail messaging (14%), LinkedIn Events (13%) and LinkedIn ads (10%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. They are more focused on engaging in social media conversations than simply tracking them. 4: Seven Groups of Tools for Designing and Optimizing Websites. #5: About your top executives?

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

JANUARY 24, 2017

Monitor conversations about your brand, a specific hashtag, keyword a URL using advanced search operators to narrow the results; maintain history; schedule alerts for selected events; and coordinate activities among team members. Find interesting tweets and conversations, who’s mentioning whom, and connections between users.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. .&#

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

DECEMBER 22, 2020

While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. He is specialized in sales funnels, targeted traffic and website conversions. That’s where using the right hashtags can help. That’s where hashtag tracking comes in.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

MARCH 14, 2017

” — Marketing Insider Group. Showcase reviews: Marketing Insider Group. Marketing Insider Group. 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: 32: The 12 Best Landing Page and Form Builders for Conversion Rate Optimization. #33: Pricing: free. Showcase Reviews.

Tools 185

Tools Sample Samples Price 185

Webbiquity SMM

JANUARY 20, 2015

A wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. How can you make the most of LinkedIn groups? ” Guides to Using LinkedIn Groups.

LinkedIn 100

LinkedIn Marketing B2B Groups 100

Webbiquity SMM

MAY 3, 2016

Showcase reviews: Anders Pink, BuzzBlogger, Blogging Wizard, Perception System, Katie Lance, MarketingLand, Cent Muruganandam, Visually, Catherine Pham/SlideShare, Marketing Insider Group, Comms Axis, StoreYa Blog, Express Writers, Rebekah Radice, Mention, SnapApp, Robbie Richards. Marketing Insider Group. 4) TrackMaven. 8) TalkWalker.

Tools 100

Tools Sample Samples Price 100

Webbiquity SMM

MARCH 29, 2016

Engaging: Being “social” is about conversations. Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

MARCH 21, 2012

What’s the best way to start and grow a LinkedIn group? How to Grow Your LinkedIn Group Numbers by Flyte Blog. 81% of LinkedIn members belong to at least one group. So how can companies most successfully use LinkedIn to generate more leads and sales? How can you optimize results from LinkedIn advertising?

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

JANUARY 2, 2018

As the year draws to a close I’m seeing further evidence that conversations in the twittersphere are drying up too.” Furthermore, LinkedIn groups are challenging because each moderator sets his/her own rules (is posting a link to relevant blog post viewed as helpful, or spam?), Use Tools and Automation Carefully.

Twitter 186

Twitter Paper.li B2B Microblogging 186

Webbiquity SMM

OCTOBER 5, 2010

In other words, the 14 million odd people who regularly go on Twitter (as opposed to the 95 million that have signed up), are already active in social media, know how to make things happen and to create noise – good or bad – online, and take conversations elsewhere, be that to blogs, forums, other social networks, or even the mainstream media.&#.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

OCTOBER 29, 2012

Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant ; none of the experts are wrong, but none get the big picture either. What groups do they belong to?) How many conversions? are they more likely to use Facebook or a specialized discussion forum?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

MARCH 29, 2022

This is much more effective than trying to guess what people want, and far less expensive than running focus groups. Write in a conversational tone that your readers can easily understand and relate to. Obviously, more thorough and interesting answers get more engagement on Quora, so try to make yours as authoritative as possible.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

DECEMBER 15, 2020

Separating the pop culture and political rants from the work-related conversations by creating a separate Twitter for business network is one possible solution—though to date there have no moves by Twitter in that direction. FRSecure is a group of experts on a mission. Central Consulting Group. Followers: 938. Following: 696.

Company 149

Company Twitter Software System 149

Webbiquity SMM

JANUARY 3, 2012

” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. 5 Ways To Influence B2B Group Buying Decisions by Social Media B2B. Is Youtility the Future of Marketing? by iMedia Connection.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

JANUARY 17, 2011

Social Marketing Lifts Organic Conversions by MarketingSherpa. ** 5 Stars. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Facebook reaches 57% of the U.S. Social Media Use in Big Companies.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

JANUARY 9, 2012

Tracy Gold suggests eight tactics for increasing your Twitter following the right way—gradually building a relevant group of followers by using best practices such as hashtags, retweets and replies, as well as creating and adding followers to lists. How To: Get More Qualified Followers on Twitter by Social Media Today.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

JANUARY 10, 2011

Pointing out that putting up a Facebook page and hoping fans will find you is not a strategy, Erika Jolly Brookes provides a detailed set of tips, considerations and questions to ask yourself when crafting a true Facebook marketing strategy, from developing a creative brief through putting together a “conversational calendar.&#.

Facebook 210

Facebook B2B Privacy MySpace 210