Laurel Papworth

JANUARY 23, 2017

Intermediate Facebook Course on Ads, Facebook Insights and PowerEditor/Pixel Retargeting: Mon 6 & Tues 7 February, 2017 in the Sydney CBD. Hey all, I have some spots left in my Facebook 2 day course (it was offered to my email subscribers and current students first). Intended Audience.

Course 40

Course Facebook Social Graph URL 40

Twist Image

JANUARY 17, 2012

Back in July, I Blogged about Google 's foray into online social networking, Google+ (more here: Co-dependency In The Age of Facebook ). At the time, the majority of the discourse surrounding Google+ was about whether or not it would be able to compete in a Facebook world. " The mistake. Google+ for business.

Picasa 102

Picasa Google Facebook Social Graph 102

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Like any other form of marketing, if we want the budget and resources to pursue it then we need to prove its worth.

Social Media 260

Social Media Analytics URL Campaign 260

Justin Levy

JULY 30, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! I know, I need to improve on that. Both are great.

Comments 220

Comments Disqus Social Graph Blogger 220

Little Web Giants

NOVEMBER 4, 2014

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. In today’s post, Facebook. As a result, I am winning a trip to the SMX Social Media Marketing Conference. billion ( Facebook ). Monthly Active Users.

Social Media 28

Social Media Facebook Marketing CPM 28

Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Razor Social

OCTOBER 23, 2018

For this to happen, you need to ‘tell’ the Social Platforms (e.g. Twitter, Facebook, LinkedIn) what information to display whenever a link from your site is shared. For Facebook, you can do this with the help of Open Graph protocol. Yoast has built-in options to define Open Graph and Twitter Card tags.

Content 94

Content How To Social Graph SEO 94

Proactive Report

AUGUST 29, 2012

One of the factors you should be monitoring is who in your social graph is getting media attention. Perhaps this might be too narrowly focused for everyone, but it is a perfect digital PR tool, since we need to know who in our social graph is getting media coverage and what they’re saying.

Social Graph 75

Social Graph Tools News Influencer 75

Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Map the brand’s social graph. Meritus Media Inc.,

Template 56

Template Templates Social Media Strategy 56

Twist Image

JULY 16, 2011

The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). When I ask my connections in other online social networking sites what they like about Google + that's currently not happening in places like my Blog, LinkedIn , Facebook, Twitter, etc.

Social Networking 106

Social Networking Social Graph Privacy Advertising 106

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. What it means is that your Social Capital will be a very important asset to you. Tags: Facebook social media. I know who I would rather have.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Proactive Report

SEPTEMBER 5, 2012

The Cluetrain Manifesto said markets are conversations. Facebook ranks #2 for the BlogHer sample with Twitter and Pinterest right behind. The general US sample rates the platforms differently – blogs still come in at #1 but Pinterest beats out Twitter and Facebook. You have to be seen to be doing the right thing.

Reputation 90

Reputation Sample Samples Social Graph 90

Proactive Report

DECEMBER 24, 2010

ClickThroughs #2 trend is that email and social will get more integrated. “As email open rates continue to decline some marketers are left watching this powerful resource diminish, wondering how they can reignite this audience.&#. They have added many social components to their email service. source: Lyris.

Trends 85

Trends Engagement Press Release Social Graph 85

Proactive Report

NOVEMBER 12, 2011

For several years now we’ve been told that at the very least we have to listen to the online conversations. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Map your brand’s social graph. Find the influencers in each node of the graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Proactive Report

SEPTEMBER 4, 2012

An App to Analyze Facebook Friends. Wolfram Alpha, a site that offers ways to access and analyze information online, has a new Facebook Report. If you are mapping your social graph , and you should be, this app can be helpful in understanding your Facebook friends.

Tools 58

Tools Social Graph Trends Report 58

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Proactive Report

JUNE 4, 2014

Prior to social media, traditional market research was the only way to find any of this information. But traditional market research is expensive and time-consuming. On social media we happily bare our souls, so social intelligence is there for the taking. See what your competitors are doing in the space.

Social Graph 49

Social Graph Survey Research Social Media 49

Social Media Strategery

MARCH 3, 2011

That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Students self organize on Facebook all the time. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Justin Levy

JULY 14, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 10 Ways to Support Charity Through Social Media Written on July 14, 2009 by Justin Levy in charity , mashable , social media 3 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 100

Social Media MySpace Widget Flickr 100

Koka Sexton

MARCH 19, 2012

During the conference there were about a dozen breakout sessions that fell into one of three tracks; Sales, Marketing and Social Selling. They answered questions about everything from what sales managers do wrong, to how social media has changed the sales landscape forever. Building a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Laurel Papworth

FEBRUARY 18, 2016

I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks. They then provide that data to companies like Facebook and Twitter and also Agencies. Facebook Uses Your Real World Purchases. In Your Email.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

NOVEMBER 1, 2011

You have to keep up your Facebook. You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. Jay: An interesting stat that I saw in the book was that people on Facebook, I think it was, created 90 pieces of content a month. You’re an author. ” Brian: Right.

Klout 121

Klout Social Capital Influencer Social Graph 121

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Raven Tools offers a 30 day free trial for their online marketing toolset.

SEO 167

SEO Tools Analysis CPC 167

Bare Feet Studios

JUNE 9, 2010

We saw the intrinsic value of this real-time, widely distributed conversation and we wanted them to grow into a stable, successful business. I don’t think “everyone&# is the only valuable market proposition. This is why Twitter is a tool, not a marketing plan and some day, there will be a different tool.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Keyhole.co

NOVEMBER 19, 2020

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data. Save time, as all your social media analytics are available to you in one platform. This can help spot trends, patterns and optimize your social media presence. .

Tools 98

Tools Social Media Sentiment Price 98

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. Recipe 31 : Recipe 31 creates customers through conversations. Janet Fouts : Social Media Coach! Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Approximately 10 years after having 67% of the search market, Yahoo! Facebook is the Model T of social networks. Facebook rolled out their iPhone app in August, 2007.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Here are 4 ways to find out where your customers are in social media: 1. What do I do?”

Social Media 153

Social Media ScoutLabs Company Consultant 153

Kikolani

MARCH 23, 2012

The Marketer’s Guide to Blogging – As a marketer, have you ever wished you had a resource with all the essential and advanced information about blogging in one place? How To Increase Your Blog’s Conversion Rate – Increasing your conversion rate is one of the most important things you can do as a blogger.

Mashup 113

Mashup Resources SEO Remix 113

Proactive Report

NOVEMBER 10, 2012

“Companies need to look at social media from a strategic perspective across the business organization and not relegate it to marketing and communications or let it exist independently within each function or department of a business,” says SHRM Darla Moore School of Business researcher Rob Ployhart. Social Audit.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views.

Facebook 223

Facebook Marketing B2B Advertising 223

Techipedia: Tamar Weinberg

MARCH 10, 2008

In fact, before Mark Zuckerberg of Facebook came out into the open, they dimmed the lights, pumped up the volume, and introduced Mark with some catchy Daft Punk tunes. Sarah Lacy: Facebook is playing a strong role throughout the world. Facebook helps people connect and communicate more efficiently.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 150

Foursquare Analysis Consultant Mobile 150