Social Media Strategery

DECEMBER 13, 2008

They found examples of others who were doing it. I think that the biggest challenge for individuals in large or small organizations, public or private sector is making the mental shift from broadcasting information to participating in the conversation. They prefer static Web sites that people must visit.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Buzz Marketing for Technology

OCTOBER 14, 2008

The 31-Day Comment Challenge and the 31 Days to Building a Better Blog were both examples of blog challenges. For example, if you're going to have them develop a set of instructions to do a specific task, encourage them to try out using more creative tools to express themselves, like VoiceThread or putting a PPT onto Slideshare.

Project 100

Project Wiki Web 2.0 Technorati 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Here are seven video examples that have become viral phenomenons in their own right. There you have it: seven viral video characteristics that start the conversations and get the wheels turning. Do you mean conversions? Today, video’s potential is obvious: it can be a marketer’s dream and yield tremendous successes.

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Video Flash Mob YouTube MySpace 236

Social Media Strategery

OCTOBER 27, 2009

If you comment on someone else’s blog and they reply to you, continue in the conversation. You have to take part in the conversation if you ever hope to influence it. Be able to have an entire conversation with someone and connect with them as a person. After all, government gets to have its own “2.0”

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Buzz Marketing for Technology

JUNE 27, 2008

David Warlick, for example, has some ideas here. In a global economy, these are conversations all nations should be having if they hope to remain competitive, and you would think that this would be an area where there would be considerable discussion going on between workplace learning professionals and edubloggers.

Project 100

Project Engagement Blogosphere Skills 100

Techipedia: Tamar Weinberg

JULY 15, 2010

They’re designed to be chatty – as if you were having a conversation with a friend. What’s a good example of this? There are a few bloggers who are smart and great writers … like you for example, Tamar. In the long run, you can achieve phenomenal readership and conversion. Bit you are the exception!

Blogger 250

Blogger Engineering Flickr SEO 250

Buzz Marketing for Technology

JUNE 27, 2008

Now, in the web 2.0 Maybe some pragmatic examples? If youve ever seen an email thread ricochet and morph into something different than what it started with, youll know what Im referring to. Listed below are links to weblogs that reference Why Supporting Knowledge Workers Is Hard For IT : Comments. Great post.

Wiki 140

Wiki Project Meeting Organization 140

Laurel Papworth

JANUARY 14, 2010

Engage your customers directly via social media and mobile initiatives, and Web 2.0 An example could be an interactive scavenger hunt using Facebook and Twitter, or a Twitter-only contest asking your followers what their dream hotel package would be (the prize would be the most imaginative-yet doable-package).

Hotels 85

Hotels Tourism Travel Social Media 85

Social Media Strategery

FEBRUARY 9, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Hmmmm…sounds like his perspective, experience, and business acumen would be a valuable addition to the Gov 2.0 Miscellaneous Personal Prof.

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Gov 2.0 Organization Sports Forums 94

Social Media Strategery

DECEMBER 22, 2008

I love logging into Twitter and seeing so many different conversations centered around Government 2.0. best practices , government , government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 Thanks for the post. link] Mollybob Yes! Thanks for the post.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Convince & Convert

SEPTEMBER 21, 2010

Your company needs to be part of that conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

AUGUST 25, 2010

It’s about building relationships, spending time on the networks, and having regular conversations with the people you want to connect with who you will value for more than just helping move the needle and getting to the bottom line. Small businesses can’t always follow by example, unfortunately. Everything here takes time.

Social Media 272

Social Media Engagement Forums Policies 272

Buzz Marketing for Technology

JUNE 27, 2008

Everyday I come across something on the web that I want to save for future reference. Listed below are links to weblogs that reference Turn Gmail Into Your Personal Nerve Center : » How to use Gmail for more than just email from Whats the next action. » More than just gmail from web-eXtremities. Read More].

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Bookmarklet Yahoo RSS Feed 238

Techipedia: Tamar Weinberg

JULY 21, 2009

Since he was reasonably happy with the service provider, he referred it to his friend. Companies are still challenged with whether they *should* get involved in the conversation. In the linked-to article, Consumerist shares the story of an individual who opted to use a landscaping service to trim his lawn.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Buzz Marketing for Technology

JUNE 27, 2008

Comments on this article can be sent to the author at chris_dede@harvard.edu and/or can be posted to the web via the link at the bottom of this page. For example, in Wikipedia, “knowledge&# is constructed by negotiating compromises among various points of view. The term Web 2.0 tools (e.g.,

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Social Media Strategery

JANUARY 10, 2009

Image Courtesy of Flickr user Ack Ook* buy-in , leadership , scary , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 An example is a blog called ‘Mini-Microsoft’ where some dude just voices his opinion about life inside Microsoft. That’s what’s scary to me.

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Viper Chill

NOVEMBER 4, 2009

The latter example, surprisingly (or not) is what I’m going to look at today. How I Built a Web 2.0 3 Key Things I’ve Learned Hopefully with these 20 examples you have tons of ideas for blog posts in your industry. By having people “talk about&# your content, I simply mean people sharing your content.

Analysis 76

Analysis Real Estate Blogger Resources 76

Social Media Strategery

OCTOBER 12, 2008

For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0 What other differences do you see?

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Bare Feet Studios

AUGUST 27, 2008

(Dan Zelikman of StarrTech Interactive Nadine Kam of Honolulu Star-Bulletin and Mary Fasteneau of StarrTech Interactive ) Twitter negative incentive: U-haul and Exxon Mobile positive examples: I connected Robyn Levin to Guy Kawasaki then she referred me to eTourism Summit. Neenz is now chief evangelist for Alltop.

Upcoming 40

Upcoming Flickr Conference Alltop 40

Hootsuite

JULY 29, 2019

Confidentiality refers to respecting your organization’s internal information. Encourage employees to participate appropriately in the conversation around your brand. Meanwhile, Walmart asks that employees avoid engaging in conversations about Walmart entirely. You can tell because they use neat buzzwords like “Web 2.0”

Policies 111

Policies Social Media Company Guidelines 111

Social Media Strategery

JUNE 21, 2009

Gil’s analogy and the context that you and Sameer are referring to, if put together than we have a decent strategy to start with! Gil’s analogy and the context that you and Sameer are referring to, if put together than we have a decent strategy to start with! Facebook firewall gov20 government government 2.0

Gov 2.0 117

Gov 2.0 Wiki Social Media Collaboration 117

Buzz Marketing for Technology

JUNE 27, 2008

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. These could be the university VLE, the workplace LMS or a collection of so-called Web 2.0

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Techipedia: Tamar Weinberg

JUNE 30, 2008

Plurk: Real Nested Conversations Brought to the Microblogging Platform A few days ago, I noticed via Twitter search tool Summize that Aaron Brazell had been talking about me on his Twitter stream. Therefore, I suppose the nested conversations and time-line layout make complete sense. They both have their places in the web 2.0

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Twitter Microblogging MySpace Comparison 199

Techipedia: Tamar Weinberg

MARCH 12, 2009

I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. You reference Cruise Critic, where a lot of this post’s visitors have come from today. For once, however, it’s not the Norovirus but that new-fangled byproduct of Web 2.0,

Brands 133

Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JUNE 27, 2008

This is a lightly edited transcription of a speech I gave at the Web 2.0 This hit me in a conversation I had about two months ago. As Jen said in the introduction, Ive finished a book called Here Comes Everybody, which has recently come out, and this recognition came out of a conversation I had about the book.

Wikipedia 279

Wikipedia Movable Type Wiki Project 279

Techipedia: Tamar Weinberg

JANUARY 5, 2010

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. The article has examples of how social media worked too. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

Some of us have been thrust into social media simply because the online landscape showed potential for online conversations. These are conversations, not broadcasts. Sure, people don’t want to lose control of the conversation. Others have been there for over a decade. Let me port my RSS feed to it and be done with it!&#

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

JANUARY 12, 2010

Take my husband’s grandfather as an example. These examples above illustrate a typical usability question faced by Facebook users (well, except for Grandpa). Neighbor typically refers to those living nearby but may also be affiliated through religious organizations. And yes, IRC does refer to Internet Relay Chat.

Facebook 233

Facebook LinkedIn Social Networking Microblogging 233

Buzz Marketing for Technology

JUNE 27, 2008

For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. For example, lets say your job is to compile a report to your boss at the end of the week. For example, start filing away items under tags. These generate a torrent of posts but I dont let them get in my way.

Google Reader 273

Google Reader Google Bookmarklet RSS 273

Techipedia: Tamar Weinberg

MAY 5, 2010

This method is smart because it helps build interest on another platform and drives conversions directly on their home base. Share the 10OFF discount code for everyone, for example. Hootsuite , for example, has multiple tabs that highlight their social involvement elsewhere on the web. What if you want to offer 10% off?

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. Some communities are very open to marketers being there and contributing to the conversation.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

Bloggers like Valeria Maltoni of Conversation Agent , who don’t have a team of bloggers at arm’s length, offer content on a very regular basis (in Valeria’s case, 6 days a week). Search Engine Roundtable is an excellent example of a successful unique blog in a saturated market. Smashing Magazine ), among other things.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Rand Fishkin uses pretty pictures to explain the importance of social media marketing and how you can apply it to get better traffic, more conversions, brand awareness, and more. For example, Rule #1 is “Thou Shalt Be Honest.&# Social Media Marketing Tactics (SEOmoz): Jane Copand, the Web 2.0

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buzz Marketing for Technology

JUNE 27, 2008

Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. The differing viewpoints of PLEs are reflective of infancy of the concept, and the practical applications of the read/write web itself. These tools â??

Wiki 184

Wiki Aggregator Social Bookmarking API 184

Techipedia: Tamar Weinberg

APRIL 14, 2010

For example, your website, without a doubt, needs SEO. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions. I don’t disagree at all when referring to most people.

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

JULY 29, 2010

The problem has been growing for about 20 years as more and more products and services have become commoditized–and Google is the ultimate example with free search. I explicitly had this conversation with this guy this morning… and I got the sense that he was overly generous. It usually ends the conversation right there.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JUNE 16, 2010

For example, they use a green background on Twitter, black background on their YouTube channels and maybe red on their Facebook fan page landing tabs. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. For example, I’ll put “I tweet. Are my profiles well branded?

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Questions Social Media How To Postrank 277