Social Media Strategies Summit

SEPTEMBER 23, 2022

Check out these ten examples of TikTok content for higher education: 1. A great example of this is the University of Kentucky ’s post about its annual Ping Pong Ball Drop : @universityofky Did you catch a ball today Wildcats? For instance, it often makes sense to join in the conversation during festivals and celebrations.

Education 163

Education Examples Content Nielsen 163

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Examples 62

Examples B2B ROI CPA 62

The Realtime Report

APRIL 12, 2023

The Future of SEO with AI Integration: How Conversational AI-Powered Search Engines Will Impact SEO Search engines are evolving rapidly with the advancement of artificial intelligence (AI). In recent years, we have seen several innovations that aim to make searches more interactive, personalized, and conversational.

SEO 91

SEO Engineering Conversation Research 91

Sprout Social

NOVEMBER 2, 2023

For example, if blogs are your highest traffic sources, investing more in those channels makes sense. If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. This helps determine the ROI of customer-centric engagement and service.

Examples 104

Examples Template Templates How To 104

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Ultimately, it comes down to leading by example. Leffer used these foundational inputs to create real examples of how the team could use AI. It’s a conversation. It’s almost like a music composer.

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Team Examples Marketing Training 113

Sprout Social

JULY 7, 2021

What started out as a conversation between a six-year-old girl and the family’s Amazon Echo Dot turned into an order for a dollhouse and four pounds of sugar cookies. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways.

Team 141

Team Conversation Social Media Instant Messaging 141

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. LearnOnTikTok.

Examples 142

Examples Campaign Tips UGC 142

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Refer to the next section to help address them.

Template 52

Template Templates Examples Social Media 52

Hootsuite

DECEMBER 15, 2021

Conversational AI can be a major asset to your social media presence. Conversational AI technology can increase your team’s efficiency and allow more customers to receive the help they need faster. Keep reading to find out how your business can benefit from using a conversational AI tool for social customer service and social commerce.

Conversation 132

Conversation How To Retail Issues 132

Sprout Social

MARCH 21, 2022

Holiday product Guides are excellent examples of how you can position your products around an exciting moment. For example, you can create product Guides like a “Clean skincare routine starter kit” or a “What to bring camping checklist.”. 6 Instagram Guide examples to elevate your brand. Post Guide examples.

Examples 103

Examples Instagram How To Curation 103

The Realtime Report

NOVEMBER 16, 2020

Conversation with Your Computer. They do not really understand what you are saying, and you cannot have a real conversation with a personal assistant like you can with another person. (You Some examples of world knowledge include: Entities : We know a lot about entities – people, places, and things. Steven Shwartz.

Conversation 103

Conversation Statistics Research Examples 103

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

Conversation 98

Conversation UGC How To Analytics 98

Jon Loomer

AUGUST 30, 2021

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. First, when we speak of “events” in this context, I’m referring to pixel events. An example of a custom event on my website is the “Time on Page” event.

Eventful 215

Eventful Facebook How To Conversation 215

Buffer Social

NOVEMBER 13, 2023

To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. Amazon is the most obvious example of this with their invite-only sales , where customers effectively have to opt in for specific products on big sale events like Prime Day. billion in the U.S. Source: Facebook 8.

Examples 92

Examples Campaign Discount Marketing 92

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. For example, Saie has over 146,000 followers on their Instagram accounts, and What’s Gaby Cookin has an impressive 865,000 followers on hers.

Small Business 92

Small Business Groups Groups Examples 92

Ignite Social Media

JANUARY 12, 2018

In this post, we’re going to give you the down & dirty on what you need to start measuring offline conversions, as well as a few cautionary tales. What Is An Offline Conversion Anyway? An offline conversion is when your customer purchases your product or service in your store.

Conversation 101

Conversation Facebook API Data 101

Jon Loomer

NOVEMBER 20, 2023

Examples These breakdowns are helpful for understanding trends. In the example above, Cost Per Lead is steadily increasing every week. Examples When you run Advantage+ Shopping Campaigns, you will have the option of setting an Existing Customer Budget Cap. Is most of your budget getting spent in one country?

CPM 175

CPM Types Campaign Examples 175

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content. Flannels, for example, partnered with influencers to promote its festive party wear collection on TikTok.

Metrics 100

Metrics Influencer Marketing Survey 100

Writtent Blog

JUNE 29, 2016

Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. If you give them specific examples of what to do after reading your content, they’re less likely to go looking for more specific information on other sites. Be Conversational. Make Your Content Actionable. Give them the recipe.

Examples 97

Examples Tips Content Hubspot 97

Jon Loomer

DECEMBER 1, 2022

When I saw “Go Broad,” I’m referring to the practice of using an audience that includes everyone within a given country. It could be a conversion, link click, app install, or something else. Going Broad and Conversions Campaigns. Facebook machine learning is currently best suited for conversions campaigns.

Facebook 200

Facebook System Conversation Eventful 200

Jon Loomer

MAY 31, 2023

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Here are examples of pieces of content that I created to help improve the knowledge base of the bot: Where Should I Start? Trained Content To train the bot, we need to give it content.

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Training Content URL FAQ 187

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

Discount 127

Discount Marketing How To B2B 127

The Realtime Report

FEBRUARY 27, 2020

Suggested Fix : Suggested fix refers to likely solutions to the problems already identified. Anticipated outcome : Anticipated outcome refers to the expected results after providing solutions to the identified problem. Be Sure To Reference Direct Competitors As Your Used Cases. We are talking about maximizing revenue.

SEO 213

SEO Proposal How To Engineering 213

VEED Grow

SEPTEMBER 3, 2020

Want to create a great product launch video without breaking the bank and discover great examples along the way? How to Create a Great Product Launch Video with Examples Here are ways on how to create a great product launch video using VEED’s easy-to-use video editor. Here’s an example of them in action. The result?

Examples 52

Examples Products Video How To 52

The Realtime Report

JULY 21, 2021

Although your tone can vary between professional and more conversational depending on the medium, your overall messaging should be similar. If your audience is largely made up of doctors and nurses, then posting content that utilizes specific medical references might be successful. Adhere to Overall Business Goals.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Jon Loomer

DECEMBER 6, 2023

More often than not, they are merely referring to the campaign objective. Here’s an example… You could select Maximize Number of Impressions as your performance goal using any of the six objectives. But that weakness is no longer an issue if your performance goal is conversions rather than link clicks.

Campaign 155

Campaign Advertising Cost Conversation 155

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. When I speak of content creators, I’m referring specifically to bloggers in this case. But if Facebook sends me 4,200 people ( like what happened in this example ), I expect some of them to do things like convert. Facebook won’t know how to do that.

Content 202

Content Facebook Course Campaign 202

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 111

Process Sentiment Analysis Applications 111

Buffer Social

JUNE 28, 2023

It's unlikely we would make a change to our website, emails, or ad campaigns without first proving through an experiment that the change will lead to more conversions. Ratios related to your conversions, like Conversion Rate and Cost Per Acquisition, will tell me there are optimizations that could be done on our landing page.

HootSuite 88

HootSuite Marketing Adwords Campaign 88

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. He points to an example of a health food company. People View can help foster connections with influencers, manage your VIP lists and view conversation history.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

NOVEMBER 1, 2023

For example, a meet the team series on LinkedIn or Instagram could shine a light on a brand’s workplace culture. And we’ll cover 10 examples of BTS social media content to help inspire your strategy. 10 behind-the-scenes post ideas and examples for your next campaign 1.

Campaign 91

Campaign Content Upcoming Authentication 91

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 141

Analysis Strategy Sentiment Comparison 141

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 124

Strategy Brands Content UGC 124

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Sprout Social

JULY 25, 2022

The term refers to the level of influence that these social media creators have on their audiences. Most influencers don’t actually refer to themselves by the term, though. What are some examples of Instagram influencer marketing? Below are a few examples of influencer content in action. Fair question!

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Influencer Instagram Brands Marketing 111