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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

This is possible with the help of standard events, custom events, and custom conversions. In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each?

Eventful 173
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

It’s amazing to me that in 2018, the questions on influence in social are still pondered as if it were the latest work-out fad, “Yea but will it give me abs?” ” The reality is that we shouldn’t be surprised that the questions still persist. Posed as a question and a statement. I would follow you.

B2B 276
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Engaged-View Placements Clarified

Jon Loomer

It counts a conversion when someone views your video for at least 10 seconds (or 97% if the video is shorter) and converts without clicking within one day. At first, I questioned the value of an attribution setting that only applied to a few placements. Finally, Meta released new documentation that answers this question.

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Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

If you answer yes to this question, then this episode of today's Social Zoom Factor podcast is for you. Definition of influencer marketing. This episode is part of a series of conversations that will cover influencer marketing in detail. In this short 20 minute podcast you will learn: . What influencer marketing is NOT.

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Conversational commerce 101: What you need to know

Sprout Social

Is your business prepared for the era of conversational commerce? Modern customers expect conversations and meaningful interactions with brands. That’s why brands today need to embrace conversational commerce, acting as a digital concierge to produce a better experience and win more sales. Via smartphone. Social media.

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Should My Business Be on TikTok? Your Burning Questions Answered

Hootsuite

There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” Questions to ask yourself before joining TikTok. First up, take a look at the questions we put together to help you evaluate TikTok and decide whether you should give it a try or give it a pass.

Questions 104
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How to Turn Video Content into Conversions

Convince & Convert

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In recent decades, it seems as though the very definition of promotion has changed.