Convince & Convert

MAY 21, 2014

This is the fourth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. here’s a post I wrote about their nifty content amplification tool ). Jay: No doubt.

Content 158

Content Curation Marketing eBook 158

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. What types of content are most valuable to my sales prospects?

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

JANUARY 16, 2012

With Google’s most recent Panda algorithm updates, attributes like content freshness and social signals (strengths of blogs, not corporate websites) will gain increased importance in search ranking. Promote new content most effectively? Optimize blog content for search? Emulate the best corporate blogs?

Tools 193

Tools Tips Directory SEO 193

Writtent Blog

FEBRUARY 24, 2014

Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Content Marketing. They were right, it turns out.

Marketing 109

Marketing Content Hubspot Education 109

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Waxing UnLyrical

JUNE 17, 2013

Another week, another round-up… This is going to show you just how uncool I was as a kid (I was a kid! The Ugly Side of Social Media Sharing. 8 Steps To Effective Content For Social Media. Infographic: How to create the perfect Facebook profile picture. Blame my parents!),

Tips 251

Tips Facebook Hashtag Overview 251

Mindjumpers

JUNE 16, 2011

Generally speaking there is no doubt that this was a more corporate and less tech savvy than events like SXSW , and I had a great time! Pepsi´s Social Vending machine is really cool to try out and is actually social! ?Meebo.com More about this in a later blog post, but you should go check it out now! ?Buddy

UGC 215

UGC Foursquare Yahoo Energy 215

Kikolani

OCTOBER 13, 2016

It’s making us produce content that isn’t aligned with our goals, strategies or brands – and sometimes we don’t even know where, or why, we lost our way. I’ve suffered attacks of copy blindness in the past and only narrowly escaped complete content ruin – it happens to us all. Open your eyes for renewed content clarity.

Content 60

Content How To API Metrics 60

Kikolani

OCTOBER 13, 2016

It’s making us produce content that isn’t aligned with our goals, strategies or brands – and sometimes we don’t even know where, or why, we lost our way. I’ve suffered attacks of copy blindness in the past and only narrowly escaped complete content ruin – it happens to us all. Open your eyes for renewed content clarity.

Content 60

Content How To API Metrics 60

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Review 100

Review Report Content Consultant 100

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? use automated social bookmarking tools like IMAutomater and Shareaholic tips for increasing traffic to your blog. Best practices for a killer corporate blog by iMedia Connection.

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

AUGUST 25, 2015

While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. V3B Blog ).

B2B 100

B2B Marketing Advertising Statistics 100

Mindjumpers

AUGUST 28, 2012

The importance of social media marketing has been remarked upon multiple times by Mindjumpers, most recently in an article about using Facebook games to build up your brand. In fact, social media marketing is a relatively new branch of advertising that has taken the digital world by storm, as I will discuss today.

Strategy 228

Strategy Facebook Metrics Advertising 228

Buffer Social

APRIL 22, 2021

Social media. We want to help a tiny bit when it comes to their social media marketing efforts. I currently lead the creative communications and social media for Sustainable Energy for All (SEforALL). Their main catalyst of change? What has made this campaign so successful?

Social Media 96

Social Media Energy LinkedIn Case Study 96

Sprout Social

OCTOBER 10, 2019

If you’re a brand today, there’s a non-zero chance you’re on social media in some way, shape or form. But how many brands have an active, thriving social media presence? Reality check: you can’t expect much from social when you post random links, @mention a few folks and call it a day. You need some structure.

Social Media 112

Social Media Tips Hashtag Trends 112

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MAY 3, 2016

increasing social engagement, website traffic over time, etc.) To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors. 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

agora pulse

JULY 16, 2019

The trust for official corporate messaging at an all-time low with 84% of millennials saying they do not trust traditional advertising and only 6% of millennials considering online advertising to be credible. Here are five brands acing storytelling on social media and some actionable takeaways. And why would they?

Social Media 110

Social Media Brands Hashtag Meme 110

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable. So what could possibly go wrong with brand publishing? Visually appealing.

Publishing 100

Publishing Brands Communities Flickr 100

Writtent Blog

MAY 21, 2013

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Even the world’s most brilliant writers can’t deliver relevant web content unless they know their audience.

Content 96

Content Tools Marketing Hubspot 96

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. Consider focusing your link building tactics internally — that is, on your site. Breadcrumbs, navigation, and related pages are a great way to start. and a number of others.

Marketing 264

Marketing SEO Case Study Small Business 264

Mindjumpers

JULY 6, 2011

One thing is to get people to go to your page, another thing is to get people to push the magic Like button so that you are connected. It is a good idea to use this opportunity to greet potential fans, show them your corporate identity and who you are. However, starting a Facebook presence will not give you immediate response.

Facebook 208

Facebook Activities Engagement Conversation 208

Waxing UnLyrical

SEPTEMBER 23, 2015

It also means creating content for a tweet stream per the flow of the event, and continuously engaging with the reporters online and offline. Building the social profiles of C-suite executives. C-suite executives have started understanding that their social presence matters. Multimedia & crisp communication. Twitter chats.

Press Release 100

Press Release Trends Blogger Eventful 100

Webbiquity SMM

OCTOBER 23, 2012

According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. How can you stand out among all the chirping, build your Twitter presence, grow your following, and get your content promoted? Twitter isn’t just for the birds anymore.

Tools 203

Tools Tips Twitter Klout 203

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Writtent Blog

MAY 29, 2013

It’s no secret that content marketers don’t always get the best rap. In a recent satire on Huffington Post, marketer Keith Blanchard stated their “writing is exclusively consumed by other content marketers.” The field has exploded, and 90% of companies are currently using custom content for marketing purposes.

Strategy 87

Strategy Content Marketing Statistics 87

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Small Business Mavericks

NOVEMBER 24, 2014

It’s pretty hard to be involved with social media and never make a mistake — not even a teensy weensy one. On the other hand, when a business is trying to invest wisely in social media marketing, the stakes are higher, and mistakes can be harder to overcome. Not posting engaging content regularly.

Social Media 107

Social Media Marketing Social Media Management Resources 107

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Social Pros Transcript For Your Reading Enjoyment. the Social Pros Podcast from soggy South by Southwest in Austin.

Software 118

Software Education Team Social Media 118

Webbiquity SMM

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. How can you increase your content marketing footprint through guest blogging? ” Corporate blogging guide: strategy and tips by i-SCOOP. ** 5 STARS. .” Two Guides to Business Blogging Benefits.

Tips 100

Tips Statistics Hubspot Resources 100

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. Invest in smarter visual content assets, which are mobile-optimized, relevant or real-time, and potentially gamification elements. Break through a cluttered content landscape.”.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

MARCH 25, 2015

You’ve put extensive effort into your business blog design, content strategy, research, and execution. The short answer is to write great content and then promote it effectively. Social media? Don’t think corporate blogs are immune from this advice. Now—how you attract and retain a large audience?

Survey 100

Survey Blogger Influencer Engineering 100

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Kikolani

NOVEMBER 29, 2010

I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. Many are pretty active bloggers, although some I include in hopes that they will get going again! And it’s no surprise they notice. A Little List Analysis. Adria Richards.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? How are marketers measuring social media success?

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 21, 2016

One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing. By outsourcing your content marketing to remote workers, you can reduce costs and free your time to work on the aspects of your business which play to your strengths. Choose Writers Wisely. Provide Clear Instructions.

Content 60

Content Tips Skills Reputation 60