Janet Fouts

DECEMBER 10, 2013

Businesses tout their understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities.

Social Media 150

Social Media Small Business Startup Communities 150

Janet Fouts

SEPTEMBER 15, 2010

The idea is to pull together respected content producers and sort them so they are easily digested by topic, concept, tools or type of content. The site makes it easy for you to scan quickly for the headlines you want to read further and then go read it on the blogger’s site. Online community ?

Social Media 132

Social Media Upcoming WordPress Conference 132

Janet Fouts

JUNE 6, 2017

Share links to other sites they may not know, quote a recent study or a paper you’re writing. It’s possible to bury negative items with good, useful content with a little hard work. Use sites like Buzzsumo , Mention.com , Brandwatch , and of course, Google to find out what is out there for you to talk about.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

SEPTEMBER 8, 2013

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Affinity, Weight and Time decay.

Metrics 145

Metrics Facebook Feed Feedly 145

Janet Fouts

JANUARY 29, 2013

Now some of those applications are being replaced and the site is slowly moving accounts to the new system. You’ll still be able to add content through their new rich media feature. There are other content providers that will be supported but may or may not be moved by Linkedin. Portfolio Display by Behance.

Applications 144

Applications LinkedIn Features Travel 144

Janet Fouts

AUGUST 26, 2014

We all love videos and sharing content that we find which resonates with us right? Sure, you can search popular video sites like Vimeo and YouTube , but it can take a while to filter through all the videos available to find the good stuff. But it’s getting harder and harder to find videos that really speak to us.

Curation 136

Curation Video Vimeo YouTube 136

Janet Fouts

NOVEMBER 3, 2010

I know what I think people want to learn, but it’s crucial that we continue to build out content that focuses on what people really want as opposed to what I think they should want. The first 25 people who respond through the form below will get 100% access to our online training site for social media for a year.

Social Media 135

Social Media WordPress Class Training 135

Janet Fouts

JULY 9, 2010

Even though I optimize sites for search engines as part of my daily duties, it can be tedious and there is always more to learn. So how do you learn SEO techniques and see how it relates to your own content online? You can also use Scribe with other types of sites and here are videos for Scribe for Joomla , and Scribe for Drupal too.

WordPress 133

WordPress SEO Joomla Drupal 133

Janet Fouts

MAY 30, 2012

The user interface is getting better but it’s still painful to get in and out unlike sites like Twitter and Facebook which are very manageable through 3rd party apps. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook. Unlike Facebook or Twitter, Plus is owned by Google.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

NOVEMBER 23, 2010

Scan the code with your cell phone and you can view the City Harvest web site, videos or donate directly through your phone to City Harvest. QR codes can contain links to images, web sites, and a host of other cool things for users to find when they scan them. They can scan the code and donate on the spot.

Sites 137

Sites Hosting Campaign Cost 137

Janet Fouts

MARCH 1, 2011

Lots of people see this as a good thing, (including me) as FBML has lots of quirks and any coder is doing back flips to be able to design real PHP pages and deliver content in a frame instead of having to thread it through all the FBML and strip out a lot of the functionality they could be offering on a typical web page. Check it out.

Facebook 131

Facebook Applications RSS Feed 131

Janet Fouts

JANUARY 31, 2011

You visit a site and you have the option to share it on Facebook and/or Twitter from the bottom of the page. I mean, who doesn’t have a share button on their web site or in their browser somewhere already? VERY cool way to find relevant content and see what people are thinking about. Big deal right?

Delicious 131

Delicious Widget Sites Applications 131

Janet Fouts

NOVEMBER 5, 2011

Make your content rich and interesting. Some of these sites allow you to pay a small amount to be featured on the site so people can find you and follow you on their own. If you do decide to get featured on a Twitter listing site, don’t feel like you have to follow back all your new followers. It’s silly.

Twitter 133

Twitter Conversation Sites Features 133

Janet Fouts

MARCH 23, 2011

That makes the $Billion question: “How do I build a following to drive traffic to my…blog, web site, Facebook page, Twitter page, etc, etc, etc.&#. Create good quality content people care about and want to share. Create content regularly. Preferably spread across all of the platforms you are present on.

Social Media 148

Social Media Insurance Questions Social Networking 148

Janet Fouts

OCTOBER 19, 2012

So we moved some client sites to Feedblitz , others decided to use WordPress’s free built in RSS feed tool. Now, this blog is syndicated on several sites and I send the RSS feed to Triberr and quite a few other places and they seemed to be getting the feed, so what gives? Why not just use the built in RSS feed on my site?

FeedBurner 121

FeedBurner FeedBlitz RSS Syndication 121

Janet Fouts

NOVEMBER 27, 2017

They likely did this because fake news and scammer sites were adding images and editing titles and descriptions to use as click bait to get you to click through to the story. That’s just not cool, but you can fix issues that will help people understand the value of the content and click through to read it.

Facebook 101

Facebook Domain Name Directory Issues 101

Janet Fouts

OCTOBER 29, 2012

Visit a search site like SocialMention.com and enter your key topics, one at a time. Do they get comments and do people share their content through social media? If the influencer is blogging, look up the page rank of their blog on Google to get an idea of how popular the site is. Do they seem to have knowledge in this are?

Influencer 135

Influencer Klout URL Social Media 135

Janet Fouts

AUGUST 10, 2010

Godaddy , Network Solutions , and most recently Media Temple hosted sites were targeted for the attacks. It inserted a Javascript that re-directed my site to a spam site and then spread PHP files through the site like fwrite.php, fclose.php, eregi.php and modified several including index.php. WP S3 Backups.

WordPress 133

WordPress Hosting Open Source Class 133

Janet Fouts

APRIL 18, 2012

Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). This just doesn’t happen unless you’ve got a vibrant community and are expanding it to Facebook.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

DECEMBER 12, 2014

Posts that reuse the exact same content from ads. Click farms are basically sites where people are paid to click the “like” button on a post or page. Posts that push people to enter promotions and sweepstakes with no real context. Here’s an example. What if I LIKE watching Gary the tiger? On the surface, yes.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

AUGUST 5, 2010

Wordpress can enable you to create an online presence for a fraction of what a traditional web site costs and have an easy to use content management system (CMS) to boot. It’s no secret that I think Wordpress is the best blogging platform, and I recommend it for Websites too.

WordPress 133

WordPress Content management systems Class Price 133

Janet Fouts

SEPTEMBER 14, 2010

Since 90% of the content on Twitter is public it’s hard to find the specific information you’re interested in. Twitter.com (the web site) is the way most people experience Twitter (not a client). There’s a greater need for people to be able to use it on mobile devices. 90 million tweets a day or more and growing.

Ustream 133

Ustream API Mobile Twitter 133

Janet Fouts

JANUARY 27, 2011

If any part of your job relates to social engagement you’d best have a good look at your numbers on some of the ranking sites and see how you’re doing before you stick your foot in your mouth and say you’re fantastic at creating an online presence. Literally when someone actually engages with your content. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

JANUARY 1, 2013

I can sketch out a design for a client on my iPad with Penultimate, save it to a folder in Evernote and share it with my designers instantly, clips web pages, take photos or scan documents on site and add it to the folder and have it all be easily accessible to whoever needs it. Great for saving those middle of the night bright ideas.

Mobile 175

Mobile iPad iPhone Curation 175

Janet Fouts

NOVEMBER 7, 2011

Google says “Google reserves the right to restrict the content on your Google+ Page at its discretion.” Can I share content between myself and my page? I s there a way to connect my pages with my web site? It’s Probably not a good idea to create a fan page that uses a brand name for example.

Google 141

Google Real Estate Avatar URL 141

Janet Fouts

JUNE 14, 2011

Because they may never find you, and if you can’t create shareable content they won’t tell their friends about you either. We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks.

Virtual World 136

Virtual World Collaboration Education Curation 136

Janet Fouts

SEPTEMBER 22, 2010

That doesn’t mean you don’t have to engage directly but it gives you the freedom to schedule these all at once and have them go out over time so you don’t have to constantly be online just to post content. Sometimes I’ll write 5-6 posts when the spirit really catches me and then schedule them to go out over a few days.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

OCTOBER 25, 2010

Are they writing content relevant to you and your brand? What social sites are they strong in? Speaking of those swarms of discussion, if they’re talking about a problem, could they be describing your next product? Find influencers. Who is getting shared over and over and over again? Find a way to engage them. Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

JUNE 5, 2014

Author, Speaker and kind of a big deal on a fairly irrelevant soc media site which inflates my self-importance. Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie.

Consultant 196

Consultant Klout B2B Influencer 196

Janet Fouts

DECEMBER 23, 2010

When was the last time you updated your web site? What social sites did you join and then never use? Make the decision to delete the account or not based on how useful the site is. That makes it a perfect time to take stock in your online presence. If it’s useful USE it. Did you use a service like Claim.io Unsubscribe.

Netvibes 133

Netvibes RSS Feed Feedly 133

Janet Fouts

SEPTEMBER 5, 2012

Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. The new forms in Hubspot 3 use “Smart Forms” that actually remember a user when they visit your site. Smart forms.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

DECEMBER 14, 2010

While it’s important to be on the major social networking sites like Facebook, Twitter and LinkedIn, it really hit home for me in the past year that it’s important to cast a wider net since your target audience may be hanging out on other sites as well. Wish there was a way to say I like your content without being spammed.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Pinterest has become a running joke to many. It’s not about you. You don’t need to be blatant about what you offer your customers.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

JUNE 28, 2011

Make sure there’s real content there too, but the occasional cat doing the macarena is going to get your page shared. Good content. This post is taken from my member site, the Facebook Success Kit. Whatever your page is about, find ways to encourage people to comment and share your posts and their own posts on your page.

Facebook 130

Facebook Feed Feedly News 130

Janet Fouts

JULY 5, 2011

Make sure you add links to your other networks, your blog and your syndicated content ( here’s how ). This is where you can add other email addresses to login with, decide what applications have access to your profile, turn Google+ on on non-Google sites etc. Fill out your about section. Account Overview. Profile and Privacy.

Google 186

Google Tips Privacy Geotagging 186

Janet Fouts

MAY 4, 2015

If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. Meerkat has already introduced an option to add a popup at the end of the stream to connect to external sites; like the one to buy Madonna’s album on iTunes.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

If I was completely independent or establishing my personal brand, yes, they’re fun and yes, I could even put out consistent content such as answering questions, etc. Meerkat has already introduced an option to add a popup at the end of the stream to connect to external sites; like the one to buy Madonna’s album on iTunes.

Video 70

Video Ustream Twitter API 70