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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Microblogging platforms. Should you focus on photos?

Types 145
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3 Angles to Create Magnetic Content with the Triangle of Relevance

Convince & Convert

What makes online content great? The more relevant the content appears, the more magnetic it becomes. Within this relevance I’ve discovered a formula for brands to magnetize content and optimize click-through rates… the Triangle of Relevance. Triangle of Relevance Content Strategy. Business Objective.

Content 143
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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Last night, while flying home from the Enterprise 2.0

Yammer 132
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Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

Ever hear the phrase “Drive for Show, Putt for Dough?&# It’s time-honored sports cliche that refers to the oohs and ahhs that a huge golf drive off the tee will elicit from the crowd. vendor out there offers a similar set of features – blogging, microblogging, wiki functionality, profiles, tagging, search, etc.

Wiki 116
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How To Start A Blog In 2012

Twist Image

In a world where finding a domain name can become an expensive and frustrating endeavor, refer to the last bullet point as your guiding light: the more unique, strange and funky the title, the more likelihood you'll have of being able to secure the URL. Poor spelling and bad grammar undermines your content and your critical thinking.

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Social Media Citizens Hate BP + 4 Other Social Media News Items

Firebelly

Twitter to Change Links and How They Are Displayed By Ben Parr In an effort to bypass the obscurity of shortened links and to prevent malware and phishing attacks, Twitter has begun the rollout of t.co, its official URL shortener, along with some major changes to how the microblogging platform handles links.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

How to Repurpose Content for Maximum Social Reach | Hootsuite. The 5 Words That Changed My Content Marketing Strategy | The Huffington Post. I love any post with literary references and humour – but that aside, this is a pretty powerful message. New Ways to Share in the Moment | Instagram Blog. That’s me!