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A Short Reference of Facebook One-Sheeter Guides

Jon Loomer

Facebook occasionally releases “one-sheeter” reference documents. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. These documents can be great references with clear, thoughtful design to communicate complex ideas in a succinct format. Click-to-Messenger Campaigns.

Facebook 167
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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

Curation 167
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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

Content 221
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Companies Need References to Recruit Top Talent—Here’s How to Get Them

Hootsuite

In other words: YOUR COMPANY NEEDS REFERENCES. When businesses put out a job vacancy we need references on there too. Every employee advocacy program involves getting employees to share company-related content on their personal social accounts. That’s the goal, no matter what type of advocacy content you’re creating.

Company 103
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

UGC 222
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The Secret to Consistent Content Creation

Jon Loomer

But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. But it’s worth it… What is Content? Why Does Consistent Content Creation Matter?

Content 181
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

The vision has always been the same: Utilize an AI-powered chatbot that is trained on my website content. Trained Content To train the bot, we need to give it content. This actually helped motivate me to craft content for this bot. In the meantime, that content can also improve usability of my website.

Training 185