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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc). Invite / Refer (a friend). Facebook Wall Interaction.

Analytics 350
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. Daily Story Feedback. PostRank Analytics solves this problem.

Metrics 160
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Metrics 132
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NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

How “popularity” is determined is not specifically defined, but it is likely a simple metric like page views. Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? One aspect that CNN might want to rethink is the inclusion of “Total Comments” for each news item.

Content 112
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5 Helpful Social Search Articles

Firebelly

The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. Social Media Optimization – Gearing up for Social Search Today, search engine rankings are becoming the most sought-after metric in the online world. Error type: Your comment has been saved.

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How to Avoid Becoming a Single-Minded Blogger

ProBlogger

Five Types of Obsessed Bloggers. They hear about the masses of traffic that a site like Digg or StumbleUpon can send and they write post after post specifically with the hope of getting on the front page of social bookmarking sites. Let me share five common scenarios that I see: 1.

Blogger 33
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Seven Ways to Use Social Media for Business

Webbiquity SMM

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.