Trending Sources

The 4 Types of Content Metrics That Matter

Convince & Convert

In a post last week, I talked about turning your content marketing upside down and focusing first on what behaviors you want your content consumers to perform. Once you’ve done that and created content that you think will drive the desired actions, you can start measuring the efficacy of your content program. You want to amortize your content value.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! What’s been your experience with mapping content to the sales funnel or buyer types? Digg this!

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Content Distribution: Eight Ways to Gain New Readers

Spin Sucks

Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” told you.

Eight Common Blogging Mistakes

Spin Sucks

Attach content to what’s happening in the world. You want the links to be related to your topic and enforce the thinking you’re providing in the content. As it relates to number eight in this list, try to include one internal link in each of your blog posts, if only so you’re alerted when someone steals your content (and it will be stolen). Was. A. Disaster.

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StumbleUpon Traffic to Magazine and Content Sites Down 27%

Adam Sherk

To get a better sense of the situation I pulled StumbleUpon referral figures from 2010-2012 for a group of 47 news and content sites that we work with at Define Media Group , primarily magazine brands. However that is a pretty small minority, especially considering that from 2007-2011 many content sites (not just the ones in this group) saw nice gains in StumbleUpon traffic each year.

6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

Digg Digg. Digg Digg lets you choose which buttons you want to display, and whether you want a floating sidebar (all the rage lately) or a top bar. Digg Digg was acquired by Buffer a couple years ago, and includes all popular sharing buttons and their share count for each post. Digg Digg with a floating left implementation. 2. Photo Dropper.

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

We see this type of marketing speak over and over in press releases and promotional materials. hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. because it was among the first search-friendly services so I figure its content is fairly well indexed. And let’s be honest, we’ve all used it at one time or another — shame on us. Davina K.

Real-Time News Curation - Types And Real-World Examples

Print this article Real-Time News Curation - The Complete Guide Part 3: Types And Real-World Examples Whats more important? If you have been wondering what is the difference between aggregated news and curated news, or what good curated content looks like, look no further. These are in fact fantastic and irreplaceable tools for any serious content or news curator.

Open Source Web Management and Design Tools


Content Management Systems. Most modern websites utilize some form of content management system (CMS).  It allows the user to update and maintain the site, without having to edit HTML files and upload them every time a small change is made. There are undoubtedly hundreds of free and open source content management systems. Digg this! – HTML Editors. PHP/SQL.

17 Ways to Succeed in Viral Content Marketing

Writtent Blog

Every marketer’s dream is to create a piece of viral content. People share content that makes them feel a certain way. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. 2. Nearly a year ago, Oreo cookies decided to announce their support for gay rights with branded visual content:  .

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Content vs. Community: How Online Publishers Can Nurture Both

Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. Engagement is About Humans, Not Clicks Let’s face it: Content is becoming commoditized. more social and real-time community will self-perpetuate content.

Free Summer School For Marketers

Twist Image

The fact remains, that many of us either can''t afford the material cost to attend these types of schools or we can''t afford the time and dedication needed to get this done because we''re older, have been in the workforce for several years and have a family that needs to be supported. With a focus on Business-To-Business and a slant towards content marketing and social media, MarketingProfs is filled with fascinating articles, blog posts and interviews. It''s rare to have a seasoned veteran offer this much constant and consistent quality content. branded content.

Google Chrome: The Ideal Browser for Bloggers and Content Authors?


For all bloggers and content authors there’s nothing more annoying than a browser’s crash just before you were about to hit the ‘submit’ or ‘publish’ button into a blogging or CMS system. Losing a piece of unique content of 1000+ words is something that shouldn’t happen under any circumstances. Digg this! How To Measure Efficiency and Speed. Data Recovery. Tweet This!

Content Curation for Twitter: How To Be a "Thought Leader DJ"

The pièce de résistance was Saturday night which started out with vintage-clothed or black-tie revelers for the resurgence of 1940s swing music, but transformed at midnight to outlandish outfits of every type for house and techno music until the club closed at 4 a.m. Content Curator is a DJ. As a Content Curator, you should be entertaining. Whom do you know?

Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king. People like lists. Teach us.


A Review of the New Digg Images and Universal Taxonomy.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Social Media > Thoughts on Digg’s Latest Features: Thumbs Up Thoughts on Digg’s Latest Features: Thumbs Up by Tamar Weinberg on December 17, 2007 Share When I was at Pubcon last week, Digg launched its highly anticipated images section. So, Digg, nice work this time.

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

An emergency Drill Down episode was held where numerous Digg users, including regular hosts Andy ( MrBabyman ), Reg ( zaibatsu ), and Muhammad ( msaleem ) spoke with other Digg users, including David Cohn ( DigiDave ), Karim ( supernova17 ), JD Rucker ( oboy ), and Jay Fowler ( SilentJay74 ). This will give other users a chance at getting exposure on Digg. Digg (Humor.Kind

Kevin Rose is Digg's Biggest Hypocrite » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Kevin Rose: Digg’s Biggest Hypocrite Kevin Rose: Digg’s Biggest Hypocrite by Tamar Weinberg on November 7, 2007 Share You know what I find funny? As the original submitter, Graham’s Digg submission had a unique URL: [link]. Thank you.

4 Content Curation Ideas to Implement Now

Junta42 Content Marketing blog The Content Marketing Revolution How Junta42 Works Find a Vendor Blog Community About Us Top 42 Blogs The Book « Are My Customers Interested in What I Have to Say? Main September 22, 2010 4 Content Curation Ideas to Implement Now I caught Paul Gillin's column in B2B magazine yesterday on how curation is the new creation. Media companies have been curating content for centuries, but the idea of online content curation is something all content marketers need to consider as part of the content marketing  plan.

The Ultimate Guide to Infographic Marketing

Convince & Convert

This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. Repurpose Old Content. Choose the Right Topic. Quotes.

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Content Marketing Smart – Why Your Blog Article is Just the Beginning


Let’s rethink how we create content. In this article I’ll dive into content marketing smart, not hard. I’ll discuss re-using your content in five awesome ways that will save you time, energy, and increase your content ROI in the new year. Introduction to content marketing smart. Think about it as a river, and the rest of your content as streams coming off it.

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How publishers curate the world of content

eMedia Vitals Vital Answers eMedia Jobs Blog How GEO scales international content to local markets Blog NewsTilt lesson: Know thy audience Blog A ‘niche within a niche’: Behavioral targeting. Content providers are experimenting with all sort of ways for editors and technology to push outside content to readers, whether through aggregation or curation (for a lengthy discussion about the difference, check out the Nieman Journalism Lab ). Publishers find curation can attract and retain readers by offering the best of all content, rather than the best of just their own content.

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The 11 Types of Alexa Hot URLs and How to Get There

Bill Hartzer

have watched the Alexa Top URLs for over a month and determined that the list can be broken into certain types of URLs. After categorizing them, I have analyzed each type to determine exactly how and why that type of web page appears on the list of Alexa Hot URLs and added comments on how you would get your site on the list if you own a similar website. Write great content.

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. Digg was an incredibly powerful platform to drive traffic and pageviews to reasonably good content. Without the true community that helped build Digg, it died.

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Social Media Insecurity: What to do When Online Activity Affects.

Techipedia: Tamar Weinberg

Have you ever encountered this type of issue? Reply Tamar Weinberg August 19, 2010 at 9:12 am Claire, that’s sort of the type of incident that prompted this post. She refuses to share in my experience by creating her own social profile(s) and instead makes a point of going thru mine daily to see who I interact with and what type of correspondence I enter into online.

23 Reactions to the New Digg, and It's Not Good » Techipedia.

Techipedia: Tamar Weinberg

Since the Digg submission of my story was already buried , I sincerely hope that Digg listens to what their community members have to say. By trying to make Digg more social, it really became less social. Michael via Twitter ) [Today is] the day that Digg died. Did Pownce do so badly that Kevin and crew had to merge Digg and Pownce into Digg? Digg 3.0

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Flickr Friday: The Content Grid


Digitalia | Indianapolis Social Media Marketing « 5 Helpful Social Search Articles | Main | Twitter announces #NewTwitter » September 10, 2010 Flickr Friday: The Content Grid A content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel.


Analysis: Top 100 Twitter Users

Viper Chill

You are here: ViperChill » Social Media » Analysis: Top 100 Twitter Users Analysis: Top 100 Twitter Users Written by Glen, this post has 24 Comments In terms of traffic, I feel like Twitter is becoming a sort of hybrid between Digg of a few years ago and StumbleUpon. While getting a huge amount of retweets is one way to get twitter eyeballs on your content, there is another way.

NewsPulse Gives a New Way to Showcase Popular Content

Adam Sherk

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Storify filters online content into easy-to-read stories

The web-based software lets users integrate content from API-enabled sites like Twitter into a single thread where users can place pieces of content in the order that they choose. Users simply type in a headline and drag content into the thread. The “story&# is hosted on their home site,, but users can embed the code into other sites. Very cool tool.

Local TV News Teams Having Fun with Pinterest

Adam Sherk

Among the types of boards that are popular are lifestyle content (recipes and food, fashion, home, etc.); Related posts: NBC Targets Local Markets on the New Digg. While Pinterest is a natural fit for lifestyle publishers there are good opportunities for broadcast media too. Today Kim Wilson and I are leading a social media workshop for a group of local TV and radio stations.

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Content Aggregation For Links, Traffic And Buzz

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity SMM

Particularly with Google’s emphasis in its recent Panda and Penguin algorithm updates on content that is fresh, compelling, unique, social, and naturally linked to, blogs have become even more essential to SEO strategies. They are) not perfect but will give you a head start and reduce the time you spend on typing your blog articles.” Content Development and Writing Tips.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. The content is typically introductory but occasionally more intermediate/advanced, so there’s a mix that should work for everyone. Content Development/Marketing. Content Development/Marketing.

PR Pros Must Embrace the PESO Model

Spin Sucks

The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. On the contrary, paid media for a PR program is social media advertising, sponsored content and email marketing. Owned media is otherwise known as content. It is simply a schedule of content topics that helps ensure you always have a supply of written, visual and auditory content.

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Make the Most of Your Retweet Buttons

Adam Sherk

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Real-time Blogroll (via Google Reader) Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! You also want to guide them toward using compelling text that will encourage further retweeting.