Direct Marketing Observations

AUGUST 15, 2011

Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.

Content 174

Content Adsense URL Engineering 174

Direct Marketing Observations

NOVEMBER 17, 2011

I have content creation fatigue and frankly I’m tired. Tired of creating content? Tired of reading the same content? Do you create content for your blog or for your company blog? I know that person is fishing for eyeballs and may be struggling for content. So will I snap out of my content fatigue?

Social Media 162

Social Media Content Banking Blogger 162

Direct Marketing Observations

MAY 14, 2013

It can’t be good… I was going to go off on a rant, but the fact of the matter is…it can’t be good. You feel duped and cheated and misled.

Content 185

Content SEO 185

Direct Marketing Observations

OCTOBER 17, 2011

Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. One of the great soft metrics of content marketing is that it is tough to measure it’s long term effect on your business or company. Let’s make sure we can measure what can be measured.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. were just getting started.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

MARCH 29, 2011

Black to beat Bieber for YouTube’s most hated… via Know Your Meme. This is your brain on Rebecca Black. By Helen A.S.

Meme 162

Meme Content YouTube Report 162

Direct Marketing Observations

OCTOBER 27, 2023

I agree, but right out of the blocks I must openly ask three questions: 1) How many of us while consuming social media content critically think about what we are reading or viewing? Opinions, facts, lies, hyperbole, and images are very much strange bedfellows and yet they are the malleable pillars that content creators rely on.

Social Media 130

Social Media How To Privacy News 130

Direct Marketing Observations

JANUARY 31, 2018

Can we get people to click on content? Can we get people to talk about that content? We need a better snapshot of who does what with our content. Should I care, that you took a millisecond to share, like or re-tweet a piece of my content? You’re only as good as your content. Content is driving everything.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

AUGUST 9, 2019

The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. See what the content strategist is competing with every single day?

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

OCTOBER 4, 2017

Somewhere along the way though, marketers started to misunderstand the platform and treat social media and its content like it was an arms race. It became a content battle wrapped around the quantity and output of messages and how quickly follower ratios could grow. So for them, it’s all about the content and the creating of content.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

MARCH 31, 2017

Why do you click on a piece of content? Beyond that, what prompts us, is the text or words in front of the content. Beyond that, what prompts us, is the text or words in front of the content. Just like the content clock or the content calendar does. Probably because you were compelled to. Was it an image?

Blogger 137

Blogger Eventful Questions Content 137

Direct Marketing Observations

JANUARY 18, 2011

If your content can be promoted by the right people than it can reach more people. What if the content sucks? Yet because you and I are friends and we read and promote each others stuff we’ll retweet and share content sometimes sight unseen. They might share and promote your crappy content too. Here’s why.

Influencer 221

Influencer Jive Wikipedia Engineering 221

Direct Marketing Observations

JANUARY 5, 2012

How important is content to marketing professionals? The company’s Content 2020 advertising strategy is to “move from creative excellence to content excellence”. He essentially was dismissing the value of creating content and saying that it can be done by anyone-even a monkey. You really think that?

Advertising 138

Advertising Strategy Content Questions 138

Direct Marketing Observations

OCTOBER 27, 2011

I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? What is the value proposition of your content?

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

MARCH 23, 2015

The world of the content marketer/social media marketer is changing. A rush to crank the content out. We’re so enamored with the platforms that allow us to say something quickly, or publish or push out a piece of content in just 2-3 clicks, that we have lost our way. Clearly, we are all suffering from a need for speed.

Activities 100

Activities Social Media Conversation Engagement 100

Direct Marketing Observations

JANUARY 17, 2012

Does it matter if you create content or if you lurk? The fact is, the more networks you’re in, the more likely that your content is going to suck in some of them. For those that are of less importance, the content you create, should you even bother, will be diluted. It’s the law of averages. It Depends.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

APRIL 12, 2018

” This person isn’t as much a thought leader as they are someone who pushes out content like they’re a bot. The face we see the most isn’t an influencer but what I like to call a “frequencer.” There’s a better way.

Influencer 131

Influencer Social Media Meeting List 131

Direct Marketing Observations

APRIL 12, 2018

” This person isn’t as much a thought leader as they are someone who pushes out content like they’re a bot. The face we see the most isn’t an influencer but what I like to call a “frequencer.” There’s a better way. Or better yet, what the end game is.

Influencer 131

Influencer Social Media List Meeting 131

Direct Marketing Observations

JANUARY 12, 2018

Do they share your content? You can come to your own conclusions on that but here are some more qualifying questions that might help you decide and determine true social media influence. Do they enhance your experience? Do they engage? Do you get the sense that they don’t even pay attention to their feed? Are they a SME?

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

FEBRUARY 24, 2012

Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50. The more content that is created, the more that you have to choose from. You continue to search for info about saddles.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

NOVEMBER 15, 2011

Do they want content? ” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. Happiness? A sense of belonging or inclusiveness? What should happen after the like?

Conversation 187

Conversation Brands Banking Compete 187

Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

SEPTEMBER 26, 2013

You see, because of the volume of content that one is subjected to each and every day, at least from my standpoint, the ability to give that content or source, all of the needed attention it made greatly deserve, is greatly diminished. But maybe I’m looking too deeply into the action than the action itself really deserves?

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

MARCH 1, 2012

Metas matter because they drive the creation of content, the creation of bios, and the creation of hyperlinks from Tumblr and Twitter to YouTube and Pinterest. The point being that search will continue to love social but before you even get to the point of cranking valuable content about you and your business. you know why?

Adwords 138

Adwords Tumblr Reputation YouTube 138

Direct Marketing Observations

DECEMBER 16, 2016

Paid social, ugh… Snackable Content-That’s all we want! There’s content, and then there’s our content. I noticed the term Smart Cities starting to show up a lot in what I was reading, sharing, tweeting and talking about. Not a day went by where I did not talk about The Internet of Things. Influencers?

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JULY 15, 2011

We have decided that Twitter is a great way to share links, to share content and to consume content. It is now purely a content consumption and content push platform. The action of sharing a piece of digital content in the form of a link. Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

APRIL 28, 2011

There are too many places to find content, curate content, share content and consume content. I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them. I can’t scale and neither can you.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

APRIL 12, 2010

I’m starting to become acutely aware of the extreme amounts of entertainment vehicles, media outlets, media devices, content consumption and content creation that are being produced at massive levels all around me. Why do you share your content? Social media can do that. It can expose you to a lot. Why do you write?

Social Media 162

Social Media UGC Social Networking Content 162

Direct Marketing Observations

AUGUST 10, 2011

We create the content, we share the content and we consume the content-CONSTANTLY. According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

JUNE 21, 2011

You have pushed out some weak, self serving content on all of them. You push out content on all of your networks but it’s over the top and self serving. You had no strategy. You quit because, you see nothing gained and you claim that social media does not work. Plateau #2.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

JANUARY 30, 2012

The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. Give the user a reason to be there.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

MARCH 21, 2013

It needs to be looked at for what it actually is – the top of the funnel component of a larger program to generate awareness AND behavior using social media and content marketing. But, it’s not magic beans.

Wikipedia 208

Wikipedia ROI Influencer Social Media 208

Direct Marketing Observations

SEPTEMBER 30, 2011

When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done. Back to the hoops analogy.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

SEPTEMBER 30, 2014

content strategy digital marketing Marketing strategy success' Be clear on those 2 objectives and then be clear on how you’re going to measure your success. Little wins are just as important as the big ones!

Sentiment 196

Sentiment ROI Company Strategy 196

Direct Marketing Observations

JANUARY 10, 2011

This is the “Consumers of Content&# generation. Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

FEBRUARY 9, 2010

I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. Today anyone can produce content and distribute to a potentially sizeable market. With so much content now available, many forms of content quickly become commoditized and thereby become almost irrelevant.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

OCTOBER 3, 2011

Besides the fact that those that create web content and applications have a tremendous opportunity to deliver to users who have been inundated with a plethora of bad web stuff, great content and deliverables- What it really means is that when building for a Web 3.0 What does this mean?

Applications 148

Applications Social Networking Sites Buy 148