article thumbnail

Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

article thumbnail

What a Sandcastle Reminded Me About Strategy

Waxing UnLyrical

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 253
article thumbnail

Starting a Social Media Consultancy Business

Socialmedia.biz

Social media businesses grew from this need and today a consultancy is one of the most in-demand endeavors you can start. A social media consultancy business gives you an extraordinarily well-rounded role. Offer to do articles, guest blogs and interviews on reputable sites. Why You Are Essential. Don’t try to do it all.

article thumbnail

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

article thumbnail

Steps To Starting A Social Media Consulting Business

Socialmedia.biz

With more people than ever using platforms like Facebook, Instagram, and Twitter, starting your own social media consulting business can be quite a lucrative venture. Look for businesses that have a proven track record, a good reputation, and a loyal customer base. Step #3: Determine How Much You Will Charge. In Summary.

article thumbnail

What is Rob Ford’s media strategy?

Sherrilynne Starkie

Any PR consultant worth his salt will tell you that when a scandal hits the headlines, it’s best to apologize, take full responsibility and promise never to do it again. It’s a script we’ve seen played out time and time again with fallen celebrities and politicians who wish to regain their public reputations.

Strategy 373
article thumbnail

Why your social media isn’t working

Sherrilynne Starkie

Bringing in a certified social media consultant can turn things around quickly. Your strategy is off (or non-existent). Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. An outside consultant brings a fresh perspective. You’re doing things wrong.