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If Your Agency Is Not Consulting, Then What Is It Doing?

Twist Image

For marketing agencies to survive, they must start looking more like the consultants. In this world of consolidation, the major accounting/consulting firms ( Accenture , Deloitte , etc.) Those who have been exposed to both sides of the consulting and agency space are keen to have these ad agencies look much more like consulting operations. This begs the question: were agencies not offering consultative services before? Agencies have always been consultants. Consultants may not feel this now, but they (eventually) will. . business strategy.

Looking for info on social media consulting fees?


If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of  what social media consultants charge for various services. Audit of existing Social Media Strategy Including Recommendations for Improvement –  $2,000-$10,000. Featured budget consulting fees

Develop a Bare Minimum Brand Strategy

Spin Sucks

When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?” Your consultant or project leader should still speak to 10-12 key customers. This Functionally and emotionally?

How CMOs Integrate Marketing Agencies and Consultants

Geoff Livingston

Image by cleonleclerc Consider how companies integrate agencies and consultants into the modern, multichannel marketing environment. Contrary to today’s blogosphere conversation, CMOs, other C-level business executives, and their marketing lieutenants still drive marketing strategy in organizations. Agencies and consultants vary in role from strategic partner to tactical provisioning. We live in an era of big [.].

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. Experience – It goes without saying that you should never hire a consultant or agency with little to no experience. How did their social media strategies align with their client’s business goals and objectives? One Size Does Not Fit All – Avoid boilerplate proposals and strategies at all costs. While growing your reach is certainly a part of an overall social media strategy, it is not the be all end all. Good luck!

6 Takeaways From 23 Years as a Consultant

Convince & Convert

have a lot of business and professional miles on these tires, because I started my consulting career when I was just 18, and have started or owned six companies since then. built my largest company based on two principles: telling the clients the truth about Web strategy and online marketing, even if it’s painful; and being the fastest firm in the business. But it works for me.

The Truth About Social Media Strategy

Convince & Convert

The biggest problem with organic social media for business is that the majority of companies are trying to employ a social media strategy that hinges on making social media do something it’s not well-suited to do: create new customers from thin air. “My favorite part of social media is that companies are doing it,” said noone, ever. The truth about Social Media Strategy.

Technique Matters for Communications Strategy Success

Spin Sucks

If you want to compare this to a communications strategy (which…surprise, surprise…we are!) my objectives would be things such as: Muscle fiber recruitment, speed, power, and technique improvement,  but my overall goal of this time period is very simply to lift heavier things. Lifting heavier things takes work and strategy. Technique Matters in Your Communications Strategy Execution.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.

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3 Social Media Strategy Lessons Learned in 2016

Ignite Social Media

Consider how your paid social media strategy gains you access to their feeds and your content encourages likes, favorites and clicks. 3. consider how YouTube plays a part in your overall social media marketing strategy. Hoping to make the most of your 2017 social media marketing strategy? Let us host a strategy consultation with your team. Content is still king.

Social Media Strategy Template

Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Develop a content strategy with an editorial calendar.

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How do you achieve a positive ROI using social media and digital technologies and strategies? Take a listen to episode 214 of the Social Zoom Factor podcast to learn our 5 Step Success Strategy and Tactics to prioritize what social networks you invest in for your business. Step Strategies and tactics to prioritize what social networks you invest in for business. Click To Tweet.

You’re Never Going to Sell Content Strategy


All but two have said some version of this: “I’ll keep you in mind when we have a content strategy project.”. If they honestly think that a content strategy project is going to magically appear or that they are going to sell content strategy to a client, I’ve got news for them: It’s not going to happen. worked for a digital agency back when content strategy was new.

Three Keys to Blueprinting Your Social PR Strategy

Waxing UnLyrical

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. ” 2. What

10 Questions You Need to Ask Before Hiring a Social Media Consulting Firm

Bill Hartzer

With this rapid growth in social media uptake, the demand for social media training and consulting has risen tremendously. The question however remains, “what do you ask when seeking to hire social media consultant s?” Competent consultants need to demonstrate a thorough understanding of your marketing niche. The same case applies to social media consultancy.

Are You Ready to Get Started on Content Strategy?


One of the buzzwords du jour is “content strategy.” You may know you really need a content strategy to make your website better, but don’t have time or staff, and don’t know how to get started. Content strategy is not to be feared. Content strategy is a process, and you can do as much or as little as you are able. Think of content strategy as a roadmap for your content.

SEO Strategies: Optimisation Ideas for Your Google+ Page


Tweet Guest post written by Emma Tomlinson , who is the Head of Retail at Smart Traffic, a SEO consulting company based in Bristol delivering successful campaigns to both SMEs and major brands. As a final tip, do not forget to use other social media strategies too. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategies

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4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? It’s important for your team to develop a strategy to grab their attention immediately. Check out these four social media management strategies to interact with mobile consumers. 1. Develop tailored social media management strategies for your mobile consumer. Most likely not enough.

Your New Content Strategy [REGISTER!]


Questions like, “do we have a content strategy?” If Veteran communicator Bob LeDrew has helped develop communications and content strategies for not-for-profits and associations. And now he’ll help you understand the ins and outs of building a strategy for your own organization. Key Takeaways: An overview of content strategy. Overview.

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Monday Roundup: Renewing Your Business Strategy

Waxing UnLyrical

Need some spring cleaning for yourself and/or your business strategy? ” 2.   How to Validate that your Social Media Marketing Strategy is Working. Why: “Every so often, it’s great to take a step back so you can move forward,” writes Ian Cleary  in this excellent post, as he reviews some tools and methods to help you assess the success of your strategy. 3. 

Monday Roundup: Building Blocks for Strategy Development

Waxing UnLyrical

Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. Questions to Ask When Developing Your Brand Strategy. Three Keys to Blueprinting Your Social PR Strategy. How do you approach your business’ strategy development?

Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. There is no such thing as a Twitter strategy. Or a Facebook strategy. No replies.

How To Develop And Execute A Social Media Strategy For Free

SocMed Sean

The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. With respect to social media, I’d adjust the statement to say: “If you want a social media strategy that performs, dedicate resources that will perform.” In this case…an intact brain. Cheers!

Weekly Roundup: Timeless Business Strategies

Waxing UnLyrical

Why: Kevin Dugan shares PR strategies from William G. Why: In this guest post for WUL,  Melissa Woodson gives readers guidance on creating a solid international social media strategy. 3.  Why: In a business environment where more and more of our work is done virtually, Joanna Pineda  opines on why sometimes good old face-to-face meetings are the best strategy. 4. 

4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Marketers should follow the three-pronged strategy from Hubspot that suggests starting with publishing on your own platform, then reaching out to industry influencers (a.k.a. According to Jay Dwivedi, President of Market Research Firm  xInvest Consultants , “There is no one type of content that works for all websites. Image via There Is No Magic Formula.

Open for business

Gemma Went

News digital strategy marketing consultant social media consultant social media strategyA little while ago I made the leap from my business, Red Cube, to the new brand story agency, Aesop. It was a bold move, giving up my own business to join someone else. hadn’t really been looking at the time, but the opportunity showed its face and my instinct was to jump. Well … Read more.

10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

This saying applies to all of our New Year’s resolutions – getting in shape, becoming financially stable, and yes, your social media strategy, too. Write down your strategy. For a free consultation, give us a ring. The post 10 Ways to Kick Your Social Media Strategy into Shape in 2017 appeared first on Ignite Social Media - The original social media agency. Prioritize.

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A Guide to Multilingual SEO Strategy


The following three principles outline core strategies for implementing multilingual SEO within a website. Understand your international niche and design sympathetic marketing strategies. To fully utilize multilingual SEO it might be appropriate to consider consulting a specialist in this area. Web Analytics multilingual seo multilingual seo strategyAdapt. Optimize.

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7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI

Pam Moore

Take a listen to the 217th episode of the Social Zoom Factor to learn the “7 Step Success Strategy to Build a Pinterest for Business Plan!” Download here->  “ 7 Step Success Strategy to Build a Pinterest for Business Plan” In this 30 minute episode you will learn how to build a Pinterest Business Plan to help you achieve your business and marketing goals.

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4 Social Media Trends and How to Adjust Your Social Strategy

Ignite Social Media

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. 70 percent of businesses agree videos are the most important marketing tool; whereas two out of three companies expect to include videos in their marketing strategies.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

Why Quora Is The New Twitter » What’s An Internet Marketing Strategy Consist Of? In fact, the first step to designing a good strategy for marketing your business online is to analyze your business and plan a strategy that is based on the needs of your market and your business. Of course, your first consultation is free. About Us What’s a Maverick?

Resources for Selling Consulting Through Your Blog


As Ash explained in her post today , using blogging as a platform from which to sell consulting services can be effective and lucrative. How I got two job offers and a $200 an hour consulting gig from blogging explains how blogger Joe Bunting landed two job offers, consulting gigs and other paid projects from his blog. The strategy he sets out here is a solid blueprint for those who want to do similar things with their blogging. What other resources and articles do you know of that can help those trying to sell consulting services through their blog?

Four Benefits of Charitable Content Strategies

Spin Sucks

That is why, as a marketing consultant, I always recommend fitting in a good cause when creating a content strategy. I’m not talking about greenwashing , faking, or engaging in spammy or unethical behavior. I’m talking about using your business for good where it makes sense; taking ownership of your organization’s “corporate responsibility.”

Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Just dive in…It’s very difficult to create goals and strategies for something like Google+ or Facebook or Twitter if you’re not familiar with Google+, Facebook, and Twitter. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. No replies.

Blog Business Model 6: Sell Consulting Services


And really that’s the first step in building a successful blog that sells your consulting business—wrangling some attention. Selling consulting through your blog. I’m beyond honored to have the opportunity to make a living doing what I do—the (mostly) prim and proper chick rocking the hell out of a rebel’s brand. Blog Business Model 6: Sell Consulting Services.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. Others have been there for over a decade. Blogging.

Four Key Strategies to Reclaim a Branded Social Experience

Convince & Convert

To build influence, Lilly Pulitzer also features gallery submissions in email marketing and paid social programs for a modern multi-channel strategy. As reported by ODM Group, 74% of people consult social media prior to purchase , and featuring UGC enables brands to deliver on this need with a visual sponsorship of the brand and its products. How can you accomplish this goal?

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Strategy & Tech Tools Can Boost Content Success

Proactive Report

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy.  It’s the strategy that will lead you to success. Social Media Strategy Template. Need help with your content strategy?