Waxing UnLyrical

JULY 11, 2019

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. WordPress, the most common CMS, has perhaps the biggest selection around — the web is packed with roundups ( here’s one ), so you can search based on your industry (e.g. Themes aren’t hard to find, thankfully.

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Company Brands UGC How To 210

Waxing UnLyrical

FEBRUARY 7, 2019

People love interviews with industry experts. After the interview is complete start looking for industry blogs that frequently write about experts or interview them – also you can look for outlets which put together weekly roundup posts. Start by researching all the podcasts within your industry. Interview Experts.

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Strategy SEO Overview Eventful 158

Waxing UnLyrical

MAY 13, 2019

If you run a local green food outfit, you can find and follow big food related industry players or regulators, connect, engage and interact with their posts. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. List at #5 below.

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Small Business Pharmaceuticals HootSuite Startup 216

Waxing UnLyrical

MARCH 21, 2019

To say this is a much more complicated industry than I realized when I got into it three years ago would be a vast understatement. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. At the end of it all though, there is really one thing we focus on. It all goes away.

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Meme Training Flickr Discount 250

Waxing UnLyrical

MARCH 24, 2017

I’ve known you for a long time, and some of the hardest-working people in the industry call you “boss.” What my colleagues and I are hoping, though, is that this also turns out to be a great thing for the PR industry… and us. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Price Banking Industry Influencer 235

Waxing UnLyrical

DECEMBER 28, 2019

Like many of my colleagues, I’ve worked in the greater PR & marketing industry for quite a while now. It’s been fascinating to watch the industry change thanks to the explosion of technology. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. Make friends with numbers.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics.

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Metrics ROI Consultant Eventful 223

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JANUARY 11, 2019

If your differentiator amongst your competition is that you have better rates or more industry expertise, you don’t have a solid foundation for keeping clients. Clients don’t stay with a cheaper agency or one with more industry expertise if they aren’t getting and proving business results. Proving you’re essential.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

JUNE 28, 2018

I recently attended an industry event featuring a group of agency leaders who were clearly smart, successful people. Take a look at what software maker Salesforce does with its story: The Fourth Industrial Revolution is changing the way people work, using robotics, AI, the Internet of Things, and more. Guest Post by Rob Biesenbach.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. Social media’s disruption and/or amplification of the industry. Here’s some of what we discussed: Where to begin.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

JULY 12, 2018

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size. Wouldn't you like to be in her kitchen?

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Brands Banking Consultant Creative Commons 185

Waxing UnLyrical

AUGUST 28, 2013

Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). If you are out to sell to your audience, don’t lecture them on industry trends. Hire a Consultant. Events can be a great way to build relationships and nurture leads. What’s your Goal? Pick a Theme.

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Eventful Tips Consultant Survey 230

Waxing UnLyrical

JUNE 14, 2018

You are a hard-working professional with the talent to succeed in your industry. With the help of technology you can build an online community to help build your business or network with people in the industry. The post Career Development Tips for the 2018 Professional appeared first on Shonali Burke Consulting.

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Tips Skills Creative Commons Resources 178

Waxing UnLyrical

NOVEMBER 10, 2014

Why: Lee Odden has literally written the book on optimization for our industry. Monday Roundup: Blogging for Veterans is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. How to incorporate SEO and influencer content.

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Knowledge Base Consultant Blogger Tips 177

Waxing UnLyrical

MAY 17, 2019

Added to that, the industry will largely be focused on developing reliable algorithms to organize and structure the generated data to make it easier to gain valuable customer insights from the same. The post Top Digital Customer Experience (CX) Trends for 2019 appeared first on Shonali Burke Consulting.

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Trends Survey Template Templates 175

Waxing UnLyrical

APRIL 12, 2018

The industry can’t get it straight, nor can a good number of PR professionals. From where I sit — and where I see the industry going — it’s all the same. It’s built for communicators and it’s relevant to the evolution of our industry. appeared first on Shonali Burke Consulting.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

OCTOBER 2, 2018

Ex: we often think of our target audience in PR, but if you don’t put yourself in the shoes of the larger industry/society, you may miss a relevant POV that could land you in hot water. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Louis headquarters, and the Missouri Chamber of Commerce and Industry.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

DECEMBER 4, 2018

But with the stratospheric rise of Instagram, influencer marketing is expected to become a $10 billion industry by 2020. The popularity of influencers and influencer marketing has created a crowded industry and a landscape that has changed drastically over the last few years. So, what is influencer marketing?

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Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

MAY 18, 2015

Thought leaders are not only the go-to people in their industry, but those who move and inspire others in their field. How to Become a Leader in Your Industry Using Social Media. ” Brian Honigman , as he explores a “regimen to reap massive rewards” as a thought leader in your industry. ” 4.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

JUNE 5, 2018

Pre-release #measurement research will give you an understanding of your position in the industry landscape, plus what matters most to your audiences. We share as a way to educate the entire industry, including you! Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. A6: Do the work!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Monday Roundup: Planning Mode is a post from: Shonali Burke Consulting, Inc. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. It’s Lightbox Collaborative’s 2015 editorial calendar.

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Consultant Resources Template Templates 174

Waxing UnLyrical

NOVEMBER 7, 2014

I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) Nowhere does it tell you SBC is like every other PR consulting outfit out there. (Of Three Keys to Blueprinting Your Social PR Strategy is a post from: Shonali Burke Consulting, Inc. Based in the Washington, D.C.,

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Strategy Consultant Research Organization 243

Waxing UnLyrical

MARCH 6, 2015

Confidence in social and digital media correlated negatively with the number of years spent in the industry: 26% of practitioners still in the first five years of their PR career indicated that social and digital media management was amongst their strongest competencies. Not Much is a post from: Shonali Burke Consulting, Inc.

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Social Media Compete Skills Consultant 100

Waxing UnLyrical

DECEMBER 20, 2012

It is a new business with no name recognition apart from the founders… and that too, just in their industry. The founders are industry heavyweights, with incredible backgrounds. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing.

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Communities Facebook How To Consultant 234

Waxing UnLyrical

AUGUST 1, 2014

” Are we that under-confident as an industry that we have to resort to fecal metrics (yes, I said it) to justify our fees? Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Head honcho of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

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Sample Samples Metrics Consultant 252

Waxing UnLyrical

FEBRUARY 20, 2013

It’s an exposé of China’s “black PR industry.” There are enough shysters out there in general; the PR industry has more than its fair share of them. Author information Shonali Burke Principal & Grand Poobah at Shonali Burke Consulting, Inc. Terri Johnson tipped me off to a fascinating story yesterday.

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Reputation Consultant News Flickr 273

Waxing UnLyrical

FEBRUARY 2, 2015

Why: “The main reason that AVEs have still not gone away from our industry is down to a lack of education.” Why: “Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day.” Monday Roundup: PR Measurement Classics is a post from: Shonali Burke Consulting, Inc.

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Metrics ROI Consultant Microsoft 100

Waxing UnLyrical

JANUARY 23, 2015

Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. And I’d love to know what you think is on the horizon for our industry. PR Trends for 2015: 7 To Watch is a post from: Shonali Burke Consulting, Inc. Measurement. Just tawlk to me. I love it when we tawlk.

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Trends Consultant Influencer Education 100

Waxing UnLyrical

JUNE 24, 2019

Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. The post Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers appeared first on Shonali Burke Consulting. When defining influencers by category, CMS Wire says.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

MAY 10, 2017

My 2nd time with the org, + my 18th year in the news industry. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Louis headquarters, and the Missouri Chamber of Commerce and Industry. Serena Ehrlich at Business Week had this to say: A1) I’m the director of social + evolving media for @BusinessWire.

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Skills Research Analysis Eventful 221

Waxing UnLyrical

MARCH 28, 2017

Trying to help our industry do better and prove value. Jen Zingsheim is a writer and strategic consultant based in New Hampshire. Louis headquarters, and the Missouri Chamber of Commerce and Industry. I did my first #measurePR there and got a promotion during a recession. Angela Sinickas (@sinickasa) March 9, 2017. measurePR. —

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Consultant Skills Research Industry 100

Waxing UnLyrical

MAY 3, 2018

It was a new industry for me – and my first for-profit company. The post Inspiring Communications: What You Make Is Not What You Do appeared first on Shonali Burke Consulting. I took a deep breath, steeled myself, and told him “What I learned is that people in this company do not know what it does.”.

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Creative Commons Proposal Travel Authentication 170

Waxing UnLyrical

MAY 24, 2011

Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Over three quarters of AMEC members said they expected the industry to continue to improve in the coming year. Will you help us?

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

OCTOBER 26, 2016

My consulting firm recently completed a research project for a regional utility to assess how industry peers were using social media. We didn’t want to talk to everyone in the industry since this wasn’t a survey. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. The result?

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Conversation Project Metrics Survey 100

Waxing UnLyrical

MARCH 25, 2013

Author information Howie Goldfarb Vice President of Marketing & Strategy at Web Choice Consulting Howie Goldfarb is Vice President of Marketing and Corporate Strategy at Web Choice Consulting, a full service integrated marketing and Internet agency.

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Travel Price Consultant B2B 254

Waxing UnLyrical

JUNE 13, 2016

Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc. So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Here you go. ” 2.

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Education Exercises Consultant Banking 100