Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 148

Team Marketing ROI Training 148

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. click here to view and download the Social Media ROI Cookbook on Slideshare). If you’re looking to place blame for why you can’t measure social media ROI in your company, grab a mirror. Is social media ROI attainable?

ROI 140

ROI Social Media Social CRM Survey 140

Pam Moore

MAY 19, 2023

Increased ROI. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. This helps you personalize your marketing with a higher ROI. ” Fear of Cost: Limiting Belief: “AI is too expensive and we can't afford to invest in it.”

Team 147

Team Marketing ROI Training 147

Convince & Convert

SEPTEMBER 30, 2010

Tweet Guest post by Matt Ridings , founder of MSR Consulting, a Digital Relationship Marketing Agency in St. In that workshop, we discussed social media ROI realities. Our mutual friend has apparently emphasized the importance of well defined, realistic, ROI. Social Media ROI is Always Doable. Sounds reasonable, right?

ROI 149

ROI Social Media Proposal Project 149

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Take Pipedrive, for example. Here are five benefits execs want to see.

Influencer 107

Influencer Marketing Collaboration ROI 107

Convince & Convert

OCTOBER 12, 2010

Tweet Guest post by Simon Gornick , a content consultant specializing in short form slogans, and owner of The Tagline Machine. ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless.

ROI 125

ROI Social Media Small Business CPC 125

Sprout Social

MAY 3, 2023

Speak the CFO’s language There are some CFOs that get marketing, the brand and the longer tail ROI investments that we need to make for future growth. And, I am up front when I’m uncertain about the exact payoff of a new campaign, and if it might even be a sunk cost, but it’s still a learning and growth opportunity for the team.

ROI 97

ROI Cost B2B Organization 97

Waxing UnLyrical

FEBRUARY 7, 2014

I asked Katie how PR and SM pros should approach “ROI”: @PChamero @shonali #measurepr nothing wrong with ROI measurement for PR, but most people don’t do it accurately, so cost benefit is better #measurepr. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc.

Metrics 223

Metrics ROI Consultant Eventful 223

Koka Sexton

NOVEMBER 14, 2015

ROI or Return on Investment is the calculation of time, money and resources against what you gain in return. In marketing we want to see 4X to 5X ROI on a campaign, if we could hit 10X then it was a home run. Return on investment ( ROI ) is the benefit to the investor resulting from an investment of some resource.

ROI 40

ROI Social Media Metrics Groups 40

Buzz Marketing for Technology

JANUARY 3, 2018

Organizations started to get frustrated with the lack of predictability and rising costs associated with Marketing and the ecosystem of agencies and media companies that had to be invoked when even considering bringing a product, service, or brand to market. Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!).

ROI 87

ROI Marketing Fashion Real Estate 87

Convince & Convert

MARCH 19, 2018

But to achieve this low cost, your video must abide by a few principles. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost. Serve messaging that encourages a purchase, demo, or consultation. Only Pay for What Matters.

CPM 150

CPM CPA ROI Campaign 150

Oktopost

MARCH 4, 2024

For instance, Product leaders will look to simplify their roadmap and streamline tasks, whereas Finance leaders will be more concerned with keeping costs down. Consult an SEO expert or a content strategy agency and consider leveraging automation tools like Ahrefs and SemRush to get your foot in the SEO door.

B2B 62

B2B Strategy Marketing Case Study 62

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! Note: If you listen to the podcast you will be provided a coupon code with extra special savings + free 30 minute consultation ($250 value!). International keynote speaker, trainer and consultant to Fortune 10 brands, small and medium business.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

SEPTEMBER 19, 2023

Hustling to get the juiciest ROI from your efforts? Plus, the best part is it will cost you less than a tank of gas! I offer consulting packages, CMO To Go services, digital transformation strategies and plans, and of course training workshops for skillsets of all levels. In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Waxing UnLyrical

DECEMBER 4, 2018

Big consumer brands can rely on big-name celebrities for promoting their brands because they can afford the high-dollar cost and, also, because it works. This provides the optimal environment for higher ROI when partnering with the influencer. Backpack Boy is a macro-influencer.

Influencer 193

Influencer Trends Marketing Real Estate 193

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. There’s a tendency to hire a consultant and formulate a plan. Everything in life, business, marketing, and social media has an opportunity cost. Social Media Strategy That Actually Has a ROI.

Social Media 166

Social Media Strategy Alltop ROI 166

Small Business Mavericks

APRIL 18, 2013

Your Internet marketing consulting firm is going to rely on you for certain information. The more you know about what they’re doing, the less likely you are to get into trouble that could cost you more in the long run. That will cost your business money and lower your ROI. You shouldn’t let them down.

Marketing 105

Marketing Consultant Small Business ROI 105

Convince & Convert

MARCH 6, 2017

And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI. We often forget that ROI is not just about return, it’s about investment as well. In our consulting business, we find that companies routinely undervalue the true costs of social media.

Social Media 119

Social Media NGO ROI Research 119

Waxing UnLyrical

MARCH 18, 2015

I’d hired consultants, and made investments in vast software platforms thinking these would revolutionize my life, only to be disappointed. When I asked how much it cost, she said, “We don’t like to focus on budget, rather, ROI.”. Sometimes, looking at ROI makes sense but in other instances, the R is simply not quantifiable.

ROI 100

ROI Conference Cost Consultant 100

Waxing UnLyrical

JULY 20, 2016

Whether it’s the CEO or marketing manager, someone is going to ask about the ROI of your campaigns and other efforts. how much does it cost to run your business? According to agency M&A expert Rick Gould , agency total labor costs should be no more than 55% of revenue and overhead no more than 25%. Guest Post by David Klein.

Cost 100

Cost Insurance Project Team 100

Sprout Social

NOVEMBER 21, 2022

Who they are: Incubeta is an international digital marketing agency that provides solutions including consulting, media services and creative production. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Case study: Fantastic Furniture . fantasticfurniture #Findyourfantastic ad. ?

Case Study 114

Case Study Marketing Directory Retail 114

Convince & Convert

MARCH 25, 2012

Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. Everything in life, business, marketing, and social media has an opportunity cost. Social Media Strategy That Actually Has a ROI. Amortized server/design/admin costs = $2,000/month. Investment.

Social Media 167

Social Media Strategy Alltop ROI 167

Pam Moore

JANUARY 28, 2019

Paid advertising costs are increasing. Unfortunately, even many savvy marketers have been burned by agencies and consultants pushing one singular platform or technology. Paid advertising costs are increasing. Influencer marketing can be highly beneficial but requires knowledge and investment.

Social Media 113

Social Media Marketing How To Template 113

The Realtime Report

AUGUST 29, 2023

Are they receptive and consultative? Price Dipping your toes into SEO might resemble embarking on a quest for the perfect vintage; the most expensive isn’t necessarily the finest, and hidden gems can emerge from cost-effective choices. While expertise might bear a steeper price, the long-term benefits often justify the cost.

Small Business 91

Small Business SEO Company Price 91

Sprout Social

SEPTEMBER 30, 2020

In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. Boosting is a good way to get started with your paid LinkedIn strategy and is cost-efficient. The lower the cost, the better. Complete your LinkedIn Page.

Organization 104

Organization LinkedIn Strategy Social Media 104

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. The basic idea behind social media monitoring is that it can provide a cost efficient means to find out, just what exactly are the consumers’ needs and wants.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Webbiquity SMM

JULY 9, 2012

For example, every bank hires security consultants to test its systems. They helped us identify some online vulnerabilities that could have cost our customers millions of dollars!” Many clients will even agree to provide information about their implementation and results (ROI, cost savings, time savings, etc.)

B2B 189

B2B Case Study Telecommunications Study 189

Buffer Social

SEPTEMBER 5, 2023

Managers and clients care about business impact, says Tom Basgil, Social Media Consultant at Tom Basgil LLC. Paid is focused on conversions, click-through rates, and costs-per-acquisition.” In-depth analytics experience The ability to own and deliver a significant ROI is a non-negotiable skill for a social media executive.

Social Media 90

Social Media How To Skills Hubspot 90

The Realtime Report

JULY 8, 2017

Doing this planning first means you’re more likely to get something back on your efforts: Your marketing ROI. Hiring a full time or consultant marketing expert costs a lot of money, and your business might not need such an investment just yet. Learn The Skills Yourself.

Small Business 89

Small Business How To Marketing Skills 89

Waxing UnLyrical

JUNE 3, 2016

A4 @shonali #measurePR mistake of not staying focused on ROI 2 help clients explain impact of media relations 2 CEOs & boards #measurepr. On recommended tools for measuring media relations: A5(2): @googleanalytics and @AdobeAnalytics are a super cost effective “first layer” option. See you soon!

Metrics 100

Metrics Analysis Banking ROI 100

Sprout Social

MAY 8, 2017

As a social media consultant, you’ll need goals and analytics to show your client that your work is creating results that they want. Improve ROI. Increase Your Social Media ROI. It’s important to understand that social media ROI (return on investment) is one way to measure your marketing efforts. Create a loyal fanbase.

Social Media 108

Social Media How To Metrics ROI 108

Sprout Social

APRIL 13, 2017

It’s important to understand both your and the influencer’s typical conversion rates so you can calculate your potential ROI on the collaboration. Similarly, think about what your brand would otherwise pay for creating the same type of content with the same ROI. The ROI on this influencer campaign is priceless.“.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

The Realtime Report

JULY 28, 2016

Here are the key aspects to consider: Cost. All success is somehow measured in terms of ROI, and the two types of ERP have very different cost structures. That makes it much easier to forecast IT costs, but the total amount you spend over the life cycle of the ERP could be greater.

Sites 70

Sites Cost Class Resources 70

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Webbiquity SMM

JUNE 20, 2011

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s hard to measure the ROI. Maybe or maybe not, the social media ROI debate continues. Remember all of those peers mentioned in point #2 near the top of this post?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Pam Moore

JUNE 21, 2019

Every agency, marketer and consultant seems to be talking about content marketing. If you are working with a digital marketing or social media marketing consultant or agency be sure to look behind the magic curtain. RAMs will eat every last dollar of your ROI for lunch, breakfast & dinner. Avoid them at all cost!

Content 113

Content Marketing Loyalty Findability 113