Remove 5-offers-to-drive-lead-generation
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Top 10 Influencer Marketing Campaigns

Social Media Strategies Summit

But it isn’t just about engagement; influencers can drive real action. Through the various playful ways of experiencing and expressing what it means to #TakeATaste, Coke Zero took on a new flavor for a new generation.” Influencer marketing has always been one of the most effective strategies for reaching new audiences.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. As Statista reports, 79% of US marketers generate revenue using this strategy. .

B2B 118
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10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

With that in mind, in this article, we’re going to highlight ten real-world examples of brands using Instagram Reels to reach new audiences, engage existing customers, generate leads, and drive sales. It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. But first, let’s start with a definition. Image source.

Examples 165
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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. But what, exactly, do we mean by “ user-generated content ”? What is User-Generated Content? User-generated content is the perfect solution.

Education 172
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”. It’s fair to say things have changed somewhat since then. Coca-Cola: Align NFTs With Your Wider Marketing. Image source.

Examples 177
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel.

B2B 148
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How to start and grow a social media marketing agency

Sprout Social

Tailoring your niche will help you define your service offerings and your potential clientele. Tailoring your niche will help you define your service offerings and your potential clientele. Modern agencies offer services that include creative, strategic and tactical support across social channels. Define your niche and services.