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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106
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3 Tips for Taking Control of Your Online Reputation

Idaconcpts

Entrepreneurs, bloggers, and site owners have the task of competing for business in a world-wide-web where anyone can say anything they want. This is why finding ways to take control of your online reputation is so essential to online success. Here are 3 tips for taking control of your online reputation. Reaching Out.

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2022 Social Media Predictions

Ignite Social Media

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers. While Marketers Bore of It, Facebook Will Remain #1 in Terms of Users and Minutes on the Platform. TikTok Goes Mainstream.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 129
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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 85
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Are Google+ And Facebook Competing?

Small Business Mavericks

The fact is, both Google+ and Facebook offer marketers a lot of value. Depending on who your audience is, you can use one or both social networks to gain traction for your business and increase your reputation online. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more?

Compete 101
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Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business

The Realtime Report

Not to mention, it can also be tough to compete with established businesses, especially if your business has a limited marketing budget. Online sabotage is the deliberate act of hindering/damaging a business’s reputation online (which will often carry over to their offline reputation as well). The Survey.

Study 184