Human capital is the stock of competencies, knowledge, social and personality attributes, including creativity, embodied in the ability to do something that produce economic value. Economic Having a great product does not guarantee your organizations success; your organizational competence no longer depends on what management thinks it knows rather it is a function of recognizing and enabling the use of human capital. The success of an individual or organization is directly tied to effective understanding and use of human capital. Human Capital Is Reshaping Business Theories. MORE >>

Many social media marketing professionals consult in the greater Boston region. Why must we compete? Proof is one such agency, formed by a triumvirate of business leaders seeking to cooperate and coordinate their marketing expertise and love of Nashville. don’t know if it’s preferred to create a physical agency or a loose network of peers who agree to work together before working separately, but if we agree a client would get more from many minds than one mind, why not work together? -- Thank you for reading Should Consultants Compete or Cooperate? MORE >>

It’s exciting, because it’s a chance to own all aspects of the experience, instead of being the marketer who’s brought in to work on making something sell better. It’s something I think about often, as it’s one of the core parts of understanding business, business models, and marketing. once read this article by Russell Simmons, where he talked about why his clothing line spread out from value stores to premium stores, where most people were working to catch just one segment of the market. Competing on Value. It was fascinating reading. MORE >>

staying independent, but losing dramatic market capitalization, search market share, and accelerating an employee exodus, both voluntary and involuntary, it's still clear the company intends to wring all the remaining value out of its vestigial pieces before selling - effectively promising low to no returns on every deal. Compete, whose traffic graphs are anything if not suspect, still manages to display some trendlines right, showing a decrease in traffic of nearly one half in the last year. AddThis Yahoo Stats Delicious CompeteIf we ignore the Microsoft and Yahoo! MORE >>

Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Thirty Three Things I Want to Do Before I’m Thirty Three Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter » Social Media Use Cases and Competencies for a Business School Course Outline Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! What do you think? What should I add? MORE >>