Do Content Marketers Compete?
FEBRUARY 28, 2012
If you think you’re competing with someone, you just don’t know them well enough yet. I recently realized many of the people who agree with this philosophy are also doing content marketing. I began to wonder, do content marketers compete? . Collaborate, Cooperate, Compete? The real victories in web marketing are borne out of collaboration. My answer is no.
Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. Associations have a unique opportunity to address the skills-gap problem if they stop delivering courses and start delivering competencies. What is competency-based learning and how would it work? photo credit ).
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.
Compete Responds To Criticism
MAY 25, 2011
I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. Think of compete numbers as an orange – a U.S. At a high-level, panel-based providers like Compete measure online behavior based on consumers, whereas local analytics measure similar behaviors based on cookies. It does not impact any traffic numbers.
How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments
MAY 18, 2016
This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover. Just a few weeks ago, it was reported via Bloomberg Tech that Snapchat users are consuming 10 billion videos per day on the application, in comparison to Facebook ‘s 8 billion per day. Source: Variety. Short answer: Definitely. Source: AdAge.
Competing on the Field But Cooperating in the Office
Social Media Strategery
AUGUST 30, 2011
From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. emails? Enterprise 2.0 E20 enterprise 2.0 enterprise.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Realize that you’re competing against everything in the stream including pictures of food and cats. Similar Posts: Video is The New King of Content Marketing.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
Facebook Blueprint Tops 1 Million Enrollments, Announces Blueprint Certification
SEPTEMBER 13, 2016
Blueprint Certification helps digital advertising professionals differentiate themselves in a competitive job market, provides the advertising industry with a better understanding of Facebook advertising to help maximize return on investment and gives businesses a way to select and retain people with expertise in the Facebook family of products and services. What are your thoughts?
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.
Why Marketers Should Use Twitter (Infographic)
AUGUST 16, 2016
Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX examines the impact of marketing on Twitter. Infographics Twitter advertising Customer Service Demographics ecommerce Marketing MAUs Monthly active users Promoted Tweets webpagefx
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. The basics of marketing still apply. No marketing campaign, no matter how radically edgy or new, can lose sight of that basic and very old fact.
Move Over Marketing, Here Comes PR
JUNE 16, 2015
During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. New Professional Skills and Competencies Required. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication.
Who Owns Content Marketing?
Social Media Strategery
OCTOBER 8, 2015
Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. I’ve had the opportunity to collaborate on really big integrated marketing campaigns and to tap into industry-leading expertise and experience. Marketing? Marketing? Legal?
How to Differentiate Your Content
OCTOBER 2, 2012
If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. If you want to lead your market, then you need to go beyond “me, too” thinking to beat them out. This is a prime example of where the social media marketing blogosphere let a vested interest blind it from covering a story with the journalistic precision.
How to Cut Through Social Media Hype with Simple Math
APRIL 11, 2011
But Compete says Facebook gets 134 million unique visitors in the US each month. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Running, Kinesiology & Marketing: The Rachel Smith Interview
JULY 20, 2015
When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”. Why an internship at a marketing agency when your major is Kinesiology and Integrated Physiology? How do you describe your role?
Marketing Fit Interview: Mike Vardy of Productivityist
MAY 14, 2014
In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. Where does fitness fit into the list of competing priorities? What area do marketers overlook but could drive the biggest impact for their company?
Facebook Launches Flash, a Snapchat Competitor for Emerging Markets
NOVEMBER 9, 2016
Facebook revealed its latest application, Flash, which was designed to compete with Snapchat in emerging markets , Kurt Wagner of Recode reported. According to Wagner, the app was developed for users in emerging markets with poor data and WiFi availability. The app launched Tuesday on Android in its first market, Brazil. Slingshot was shuttered in 2015.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery. 51.8%
Social Media Marketing and Darwin: Evolution or Irrelevance
Buzz Marketing for Technology
OCTOBER 12, 2011
Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Competing for attention is simply no longer sustainable.
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.
Five Steps to Finding Your Best Kind of Marketing
AUGUST 21, 2012
At a recent networking event, someone me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” ” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. Best” assumes a comparison, and it’s never occurred to me to compare types of marketing.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks.
Instagram Stories VS. Snapchat Stories: What It Means for Marketers
AUGUST 2, 2016
Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . What it means for marketers: . What it means for marketers: . What it means for marketers: . Wow, that came out creepy. Creepy, but true.
Give Your Content Marketing a Human Face
MARCH 4, 2015
Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg.
Does Your Content Marketing Pass the Mom Test?
Convince & Convert
SEPTEMBER 9, 2015
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. I just talked about where content marketing is going, and how content marketing professionals can continue to succeed… or fail to do so. We are content marketers, and we are at a fork in the road. We are peers.
It's Time to Stop Thinking Like Marketers
Social Media Marketing
MARCH 31, 2013
It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers.
4 Low Cost Online Marketing Strategies For 2012
Small Business Mavericks
MARCH 6, 2012
If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. Small Business Internet Marketing blogging forums networking SEO
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look. Every brand, every marketer and human has an opportunity to be the media. iTunes.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Vimeo. Vine (6-seconds).
No More Media Buying Specialty for Facebook Marketing Partners
NOVEMBER 22, 2016
Facebook announced that it is eliminating the media buying specialty for Facebook Marketing Partners. The social network said in a Facebook Marketing Partners post : We have found that the Blueprint Certification , which recognizes an individual buyer’s competency with Facebook and Instagram products, better suits the need of the market and of our agency partners. 31, we will no longer carry a badge for the media buyer specialty and will remove the category from our Facebook Marketing Partners and Instagram Partners website. Adaptly. AdParlor. Ampush. Kenshoo.
Smart Location-Based Marketing By Home Depot
JULY 3, 2011
Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing FoursquareBecause he was the mayor.
7 Daunting Challenges Facing Marketers
MAY 8, 2013
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software. Marketers need to move away from channel specific strategies, and adapt a truly liquid approach to communications. So what’s the fix?
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Below are three areas of local marketing activity that should be manually managed by either the organization’s enterprise marketing team or a partnering marketing solutions providers. highlight to tweet). Verification. Review Response.
Are Google+ And Facebook Competing?
Small Business Mavericks
SEPTEMBER 25, 2013
Here’s the Difference Between Content Marketing and Social Media
Convince & Convert
DECEMBER 14, 2013
What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.
Build Core Strength with a Modern Marketing Team
DECEMBER 28, 2016
This is the second in a series of posts with great advice about content marketing – read the first one here. Technology and market channel growth play a big role in how organizations choose to structure themselves. I have seen organizations cannibalize their efforts because their teams end up competing against themselves for their audience’s attention. Check it out here.