Bridging the Skills-Gap with Competency-Based Learning
SEPTEMBER 10, 2015
According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. Associations have a unique opportunity to address the skills-gap problem if they stop delivering courses and start delivering competencies. What is competency-based learning and how would it work? photo credit ).
Do Content Marketers Compete?
FEBRUARY 28, 2012
If you think you’re competing with someone, you just don’t know them well enough yet. recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete? . Collaborate, Cooperate, Compete? The real victories in web marketing are borne out of collaboration. My answer is no.
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.
Compete Responds To Criticism
MAY 25, 2011
This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists. We have a small sample warning on your website, which means we have limited data on your domain. Thanks, Dave. Moving on.] link]. link].
14 Dazzling Digital Marketing Stats and Facts
JULY 28, 2015
Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.
Competing on the Field But Cooperating in the Office
Social Media Strategery
AUGUST 30, 2011
From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. emails? Enterprise 2.0 E20 enterprise 2.0 enterprise.
Make Your Digital Marketing Matter
NOVEMBER 26, 2015
Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Realize that you’re competing against everything in the stream including pictures of food and cats. Similar Posts: Video is The New King of Content Marketing.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).
The Future of Content Marketing is Now
MARCH 3, 2015
By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.
Move Over Marketing, Here Comes PR
JUNE 16, 2015
During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. New Professional Skills and Competencies Required. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication.
How to use Traditional Marketing Styles in Online Marketing
FEBRUARY 12, 2013
She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. The basics of marketing still apply. No marketing campaign, no matter how radically edgy or new, can lose sight of that basic and very old fact.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.
Running, Kinesiology & Marketing: The Rachel Smith Interview
JULY 20, 2015
When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”. Why an internship at a marketing agency when your major is Kinesiology and Integrated Physiology? How do you describe your role?
25 Experts Share Top 3 Content Marketing Trends for 2017
JULY 5, 2016
Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing
Who Owns Content Marketing?
Social Media Strategery
OCTOBER 8, 2015
Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. This happened with websites, with social media , and it’s happening again with content marketing. Marketing? Marketing? Who owns content marketing? Marketing?
How to Differentiate Your Content
OCTOBER 2, 2012
If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. If you want to lead your market, then you need to go beyond “me, too” thinking to beat them out. This is a prime example of where the social media marketing blogosphere let a vested interest blind it from covering a story with the journalistic precision.
19 More Outstanding Social Media Marketing Guides
JANUARY 13, 2015
While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks.
Marketing Fit Interview: Mike Vardy of Productivityist
MAY 14, 2014
In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. Where does fitness fit into the list of competing priorities? What area do marketers overlook but could drive the biggest impact for their company?
Why I’m Competing With You. And You. And You. And You.
Convince & Convert
FEBRUARY 17, 2011
Now, you’re competing with Coke. The email inbox is also a battleground , with your special offer competing through the attention aperture (as Brian Solis calls it) with Nigerian Prince scams, Amazon recommendations, and Linkedin “don’t forget to connect with this guy nudges. Are you spending enough on digital marketing? No more. With McDonald’s.
What “Memories” Really Means for Snapchat and Marketers
JULY 8, 2016
While platforms like Facebook and Twitter are competing in the real-time sharing race, Snapchat’s newest feature, “Memories,” is turning the attention toward sharing the past. “Memories” Most marketers will flock to compare Snapchat to its social media competitors like Instagram, Facebook, Twitter, etc. Snapchat changed the game yesterday. Social Media
Why Digital Marketers Need to Get More Personal
Buzz Marketing for Technology
NOVEMBER 14, 2012
As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.
How to Cut Through Social Media Hype with Simple Math
APRIL 11, 2011
But Compete says Facebook gets 134 million unique visitors in the US each month. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp
Social Media Marketing and Darwin: Evolution or Irrelevance
Buzz Marketing for Technology
OCTOBER 12, 2011
Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Competing for attention is simply no longer sustainable.
Does Your Content Marketing Pass the Mom Test?
Convince & Convert
SEPTEMBER 9, 2015
Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. just talked about where content marketing is going, and how content marketing professionals can continue to succeed… or fail to do so. We are content marketers, and we are at a fork in the road. We are peers.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look. Every brand, every marketer and human has an opportunity to be the media. Social
Six Ways Thinking Like a Cartoonist Boosts Your Content Marketing
Convince & Convert
MARCH 31, 2016
As a marketer, storyteller and performing improviser, I love anything that makes me think and laugh. Cartoons teach us so many great things about content, marketing, and connecting with audiences. That’s the goal behind content marketing: connecting and inspiring action, whether it’s word of mouth, sharing great content, or converting to a sale. We all do. Make it count! 2.
It's Time to Stop Thinking Like Marketers
Social Media Marketing
MARCH 31, 2013
It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers.
Algorhythms For Marketing Transformation
JUNE 24, 2016
I've done a few concurrent sessions, and I wind up have to compete with sessions that have titles like, How To Monetize Your Facebook Feed or 10 Things Every Marketer Must Know About Digital Transformation. Watch here: BRITE Conference 2016 - Algorhythms For Marketing Transformation with Mitch Joel. digital marketing. digital marketing agency. marketing.
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Below are three areas of local marketing activity that should be manually managed by either the organization’s enterprise marketing team or a partnering marketing solutions providers. 1. highlight to tweet). Verification.
Five Steps to Finding Your Best Kind of Marketing
AUGUST 21, 2012
At a recent networking event, someone me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” ” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. It’s not about the best kind of marketing. Choose Your Best Marketing. Measure the trends.
What is Market Research?
OCTOBER 18, 2014
There is no greater input for any marketing strategy than listening to customers in their own words express the impact of a product or service. Market research supports marketing in creating a deeper understanding of the marketplace, competitive environment, organization’s image and competencies, and customer needs and wants. Qualitative Market Research. Takeaway.
Are Google+ And Facebook Competing?
Small Business Mavericks
SEPTEMBER 25, 2013
Here’s the Difference Between Content Marketing and Social Media
Convince & Convert
DECEMBER 14, 2013
What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.
How to Make Musical Acts Work in Your Marketing
SEPTEMBER 9, 2015
While brands have long included musical acts in their marketing strategies, the practice has grown both more common and more complex. According to research released by RhythmOne, brands that engaged in influencer marketing saw earnings of $6.85 for every dollar spent on such programs in 2014. By investing in the power of music, you could propel your marketing efforts to a new level.
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
The mechanics of social force companies to compete for attention versus your customers’ friends and family members. Get more content like this, plus the very BEST marketing education, totally free. Social Media Strategy audience engagement greatest hits Social Media Marketing social media passion social media presence social media strategy success metricsAwareness? Sales?
The Underrated Role of Analytics in Dental and Medical Marketing
MARCH 23, 2016
So what is the most effective way to market a new medical or dental practice online using the tools that are currently available? While there are several answers to this question, there is no doubt that analytics are an essential source of information to market your business. Let’s analyze the underrated role of analytics in dental and medical marketing.
7 Daunting Challenges Facing Marketers
MAY 8, 2013
Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Please add your own thoughts. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software. Marketers need to move away from channel specific strategies, and adapt a truly liquid approach to communications.