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Bridging the Skills-Gap with Competency-Based Learning


According to a 2014 Gallup survey , only 11% of business leaders believe that college graduates have the necessary skills and competencies to succeed in the workplace. Associations have a unique opportunity to address the skills-gap problem if they stop delivering courses and start delivering competencies. What is competency-based learning and how would it work? photo credit ).

Do Content Marketers Compete?

Spin Sucks

If you think you’re competing with someone, you just don’t know them well enough yet. recently realized many of the people who agree with this philosophy are also doing content marketing. began to wonder, do content marketers compete?  . Collaborate, Cooperate, Compete? The real victories in web marketing are borne out of collaboration. My answer is no.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. While it seems like there’s a new tool added to the marketing toolbox each day, these methods are gaining traction thanks to their captivating call-to-actions and instant-engagement capabilities.

Compete Responds To Criticism

Dave Fleet

This is important, as we often use and similar sites to report on potential reach of coverage for our clients. I was pleased to see that Compete responded, multiple times — in a comment on my post; via a tweet and then subsequently in email. Given the interest I saw from other people, I obtained Compete’s permission to publish our exchange. Compete is based on a sample of 2 million, US based panelists.  We have a small sample warning on your website, which means we have limited data on your domain.  Thanks, Dave. Moving on.] link]. link].

How Snapchat Discover Competes With Facebook Instant Articles and Twitter Moments

Simply Measured

This level of usage has marketers frothing at the mouth and flocking to Snapchat’s dedicated publishing/ad platform, Discover. Just a few weeks ago, it was reported via Bloomberg Tech that Snapchat users are consuming 10 billion videos per day on the application, in comparison to  Facebook ‘s 8 billion per day. This Source: Variety. Short answer: Definitely. Source: AdAge.

14 Dazzling Digital Marketing Stats and Facts

Webbiquity SMM

Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Marketers in the U.S. will spend nearly $24 billion on online display advertising this year, and 59% of CMOs view display ads as an effective marketing channel. Image credit: AdWeek.

Make Your Digital Marketing Matter


Content marketing costs 62% less than traditional marketing and generates about three times as many leads. 72% of marketers think that branded content is more effective than magazine advertisements. Realize that you’re competing against everything in the stream including pictures of food and cats. Similar Posts: Video is The New King of Content Marketing.

Competing on the Field But Cooperating in the Office

Social Media Strategery

From the player (Gilbert Arenas’ landmark blogging in 2006) to the team (the Red Sox using Twitter to give away free tickets during a rain delay) to the league (the NHL’s tweetups ), social media has gone from being an innovative marketing tactic to a must-have component of any marketing strategy. emails? Enterprise 2.0 E20 enterprise 2.0 enterprise.

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers. An infographic from WebpageFX  examines the impact of marketing on Twitter. Infographics Twitter advertising Customer Service Demographics ecommerce Marketing MAUs Monthly active users Promoted Tweets webpagefx

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. What do marketers rate as the single most valuable SEO tactic? Marketing Land ).

The Future of Content Marketing is Now

Spin Sucks

By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. Because there is so much out there, a backlash around content marketing is building. And, when they realize it’s really bad, they’ll decide content marketing doesn’t work—instead of realizing they’re terrible at executing the tactic. Vision.

How to use Traditional Marketing Styles in Online Marketing


She has worked in marketing and advertising in Chicago for the last 5 years. Marketing has long since moved thoroughly into the digital age and become an entire industry unto itself within the context of the internet and worldwide web. The basics of marketing still apply. No marketing campaign, no matter how radically edgy or new, can lose sight of that basic and very old fact.

Move Over Marketing, Here Comes PR

Spin Sucks

During the past five years, there are several big signs that tell us PR has broken out of its silo and we can say, “Move over marketing, here comes PR.”. New Professional Skills and Competencies Required. When I was studying for my MBA in marketing in the late 1990s, there were pages in my marketing textbook that covered issues management, reputation, and ethical communication.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. How Social Media Marketers Use Twitter Twitter is an amazing resource for content discovery.

Who Owns Content Marketing?

Social Media Strategery

Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. This happened with websites, with social media , and it’s happening again with content marketing. Marketing? Marketing? Who owns content marketing? Marketing?

How to Differentiate Your Content

Geoff Livingston

If you don’t, it will be difficult for you to compete. You can’t do that and compete successfully. If you want to lead your market, then you need to go beyond “me, too” thinking to beat them out. This is a prime example of where the social media marketing blogosphere let a vested interest blind it from covering a story with the journalistic precision.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. 10 Scientific Findings That Can Help You Improve Your Marketing by Twelveskip. by Marketing Insider Group.

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Running, Kinesiology & Marketing: The Rachel Smith Interview


When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. It’s completely refreshing to work with someone with the ability to apply critical thinking, yet have no background in marketing.”. Why an internship at a marketing agency when your major is Kinesiology and Integrated Physiology? How do you describe your role?

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

In this Marketing Fit interview, Mike discusses where his passion for productivity came from, his experiments with a virtual assistant, his deep appreciation for beer, the biggest productivity mistake he sees people make and much more. Where does fitness fit into the list of competing priorities? What area do marketers overlook but could drive the biggest impact for their company?

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond. Content Marketing

Instagram Stories VS. Snapchat Stories: What It Means for Marketers

Simply Measured

Instagram and Snapchat are competing for the hearts, minds, fingers, and eyes of the youth. Key features (and what they mean for marketers): Text and Drawing Tools Available. What it means for marketers: . What it means for marketers: . What it means for marketers: . What it means for marketers: . Wow, that came out creepy. Creepy, but true.

How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

But Compete says Facebook gets 134 million unique visitors in the US each month. It is all perspective , and as a business owner or strategist you need to cut through the fluff and look at things properly so you can decide the value of every marketing channel out there. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information? How do you speak to consumers who don’t want to hear traditional marketing messages? Competing for attention is simply no longer sustainable.

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. It makes sense.

Does Your Content Marketing Pass the Mom Test?

Convince & Convert

Today, I had the honor of delivering a keynote address to more than 3,000 content marketers at the Content Marketing World 2015 event in Cleveland. just talked about where content marketing is going, and how content marketing professionals can continue to succeed… or fail to do so. We are content marketers, and we are at a fork in the road. We are peers.

Five Steps to Finding Your Best Kind of Marketing

Spin Sucks

At a recent networking event, someone me about my favorite type of marketing…and then he clarified, “What is the BEST type of marketing?” ” I’ll have to admit I’ve never thought of it that way, not even of the best type of online marketing. It’s not about the best kind of marketing. Choose Your Best Marketing. Measure the trends. 

12 Visual Content Marketing Ideas that Get Shared Like Mad

Pam Moore

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. As humans we are bombarded by marketing and media everywhere we look. Every brand, every marketer and human has an opportunity to be the media. Social

It's Time to Stop Thinking Like Marketers

Social Media Marketing

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. For a while, I've been on the trail encouraging brands to think like consumers rather than like marketers.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. Small Business Internet Marketing blogging forums networking SEO

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Smart Location-Based Marketing By Home Depot

Dave Fleet

Smart way to reward their most loyal customer (well, the most loyal customer using Foursquare, anyway) with something that has zero cost to Home Depot but a nice benefit for the customer, all the while encouraging other people to compete for that benefit. location marketing FoursquareBecause he was the mayor.

What “Memories” Really Means for Snapchat and Marketers

Simply Measured

While platforms like Facebook and Twitter are competing in the real-time sharing race, Snapchat’s newest feature, “Memories,” is turning the attention toward sharing the past. “Memories” Most marketers will flock to compare Snapchat to its social media competitors like Instagram, Facebook, Twitter, etc. Snapchat changed the game yesterday. Social Media

Algorhythms For Marketing Transformation

Twist Image

I've done a few concurrent sessions, and I wind up have to compete with sessions that have titles like, How To Monetize Your Facebook Feed or 10 Things Every Marketer Must Know About Digital Transformation. Watch here: BRITE Conference 2016 - Algorhythms For Marketing Transformation with Mitch Joel. digital marketing. digital marketing agency. marketing.

Video Marketing For Your Business


This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and  Facebook Video Advertising. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Vimeo. Vine (6-seconds).

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Six Ways Thinking Like a Cartoonist Boosts Your Content Marketing

Convince & Convert

As a marketer, storyteller and performing improviser, I love anything that makes me think and laugh. Cartoons teach us so many great things about content, marketing, and connecting with audiences. That’s the goal behind content marketing: connecting and inspiring action, whether it’s word of mouth, sharing great content, or converting to a sale. We all do. Make it count! 2.

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7 Daunting Challenges Facing Marketers

Geoff Livingston

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Please add your own thoughts. 1) Technology Adoption and Automation: I’ve talked quite a bit about marketing automation and software. Marketers need to move away from channel specific strategies, and adapt a truly liquid approach to communications.

What Brands Get Wrong About Local Marketing Strategy

Convince & Convert

For multi-location organizations, accurate and updated local data in each market where the brand has a presence is absolutely critical. Below are three areas of local marketing activity that should be manually managed by either the organization’s enterprise marketing team or a partnering marketing solutions providers. 1. highlight to tweet). Verification.

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Are Google+ And Facebook Competing?

Small Business Mavericks

The fact is, both Google+ and Facebook offer marketers a lot of value. Google+ has been making some great changes lately. One author says it is allowing the social network to catch up with Facebook, but is it? Should we care? The problem with this thinking is the “so what” factor. If Google+ did catch up to Facebook in terms of users, traffic, etc., would it matter? Would you use it more? Depending on who your audience is, you can use one or both social networks to gain traction for your business and increase your reputation online. It’s not an either/or solution.

Here’s the Difference Between Content Marketing and Social Media

Convince & Convert

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Here’s what I said: Content marketing is a device used by companies to educate, inform or entertain customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy.

From Barbie to Birchbox: The Evolution of Content Marketing

Spin Sucks

Content marketing. If you follow the world of advertising and marketing, you know that it’s the biggest innovation since the iPhone. But content marketing isn’t really new—many brands have been creating original content for as long as there has been advertising. This means the bar for entertainment in content marketing, and marketing in general, has been raised.

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