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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Advertising.

B2B 152
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The Marketing Problem Is Simple: There Are Too Many Ads

Twist Image

Beyond the politics and business of Google , the untethering of their advertising model and creation of a veritable advertising network was impressive. Google didn't invent the advertising network and many other media companies have jumped on that train and turned it into a significant business in the online spaces.

Adsense 105
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The real problem with Google might be Facebook

Convince & Convert

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Now think about using that information to make your advertising more relevant and efficient.

Google 132
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The real problem with Google might be Facebook

Convince & Convert

Google dominates most markets in which they have a horse in the race (with G+ being a notable exception). And in just about any company, in any scenario, 17% growth when you are already that large would be considered astoundingly competent. Now think about using that information to make your advertising more relevant and efficient.

Google 98
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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s self-serving for me write this (I own an independent digital marketing agency), but it''s true. We weren''t about advertising.

Industry 108
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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

If this is your primary activity online, you are not a marketer. Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Perhaps, you’ve sent out promotional postcards (a.k.a. junk mail) in the past and are now looking for a more cost effective way to reach more people.

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Top 5 Signs Your Business Should Not Be Using Social Media

Almost Savvy

If this is your primary activity online, you are not a marketer. Like most things in life, success comes with focus, competence, passion, a unique vision and, yes, work. Perhaps, you’ve sent out promotional postcards (a.k.a. junk mail) in the past and are now looking for a more cost effective way to reach more people.