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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

But this year’s event looks markedly different from Rio and London. Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. The pandemic-inspired changes don’t seem to be dampening fans’ excitement surrounding the socially distanced games.

Brands 133
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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Tying Together Social Media and Corporate Social Responsibility 5 Steps to Winning Fans with Content Strategy Are You Ready for the Opportunity Economy?

Compete 115
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6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Own Relevant Events and Holidays in Your Field. Beating your competitors on social is an audience-first strategy.

Compete 160
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Let’s Get Real… Does Your Content Convert?

Pam Moore

Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Are you increasing your social currency with your actions? Social currency = attention + action. Everyone that attends the live event will receive a FREE Content Success Kit!

Content 164
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Why You Need a Business Strategy, Not a Social Strategy

Convince & Convert

Although the need to engage with social media in business is undeniable, it’s easy to miss the bigger picture in all this: your business goals. Your business strategy should come first; your social media strategy should follow. In this scenario, social strategy is where things start and social goals are where they end.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is a brand experience strategy? What is brand experience?

Brands 114
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How to Build Your Personal Brand to Inspire, Connect and Grow Your Business in 2018

Pam Moore

The always on, always connected, always social and noisy, digital world of today presents tremendous opportunities for businesses small and large to achieve local, national and even global attention and brand awareness. Are you using your personal brand to best leverage the social networks features, reach and capabilities?

Brands 157