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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Direct competitors actively compete with you for the same customers, such as a similar business in your local area. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. This will enable you to optimize your offer to compete.

Analysis 106
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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

Internet protocol (IP) video could play a critical role in not only optimizing workflows and keeping down OPEX, but also creating new offerings for broadcasters to distinguish themselves and compete with new media providers. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

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5 Ways to Host A Virtual Event For Your Business

Later

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

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Hosting Influencer Events: The Dos and Don’ts

Pixlee

What is an influencer event? Well, this trending strategy is an influencer event. . An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. LinkedIn revolutionizes business events with its new feature.

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Going for gold: How brands are successfully navigating the 2021 summer games

Sprout Social

But this year’s event looks markedly different from Rio and London. Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Part of the charm of the summer games is learning about the lives of the athletes competing on the world’s biggest stage.

Brands 133
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Audience engagement: What it is and tips to improve it

Sprout Social

Social media users’ feeds are flooded with content competing for their attention. Plus, we’ll show you some shining examples of what audience engagement looks like. For example, you may notice when you post about trending topics, your likes and shares go up, and when you plug your product, your comments go down.