Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. The social web is getting noisier by the minute. The social web is getting noisier by the minute.

Template 167

Template Templates Trends Content 167

Sprout Social

AUGUST 3, 2021

Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. The pandemic-inspired changes don’t seem to be dampening fans’ excitement surrounding the socially distanced games. Join the right conversations. Bring fans behind the scenes.

Brands 133

Brands Sports Compete Apparel 133

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Marketing isn’t about campaigns any more. It’s an exciting time to be a marketer, but it’s also a tremendous responsibility. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful?

Content 164

Content Training ROI Compete 164

Buzz Marketing for Technology

OCTOBER 12, 2011

Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. As a marketer, how do you possibly compete for attention within this constant stream of information?

Social Media 240

Social Media Marketing Compete Retail 240

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

B2B 135

B2B Brands Marketing How To 135

Buzz Marketing for Technology

SEPTEMBER 4, 2013

Posted in Branding Buzz Marketing Conversational Marketing Crowdsourcing Innovation Interactive Marketing Mobile QR Codes Visual Recognition. that offered insider perspectives on the competing athletes and the event itself. Using Hashtags as Strategic Objects Hashtags have been around for a while. At first it.

Crowdsourcing 197

Crowdsourcing Brands Posterous Mobile 197

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. It also gives you an opportunity to insert your brand into the conversations drawing audience’s attention.

Review 127

Review Brands How To Analysis 127

Freelance Social Media

OCTOBER 20, 2008

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100

MySpace Compete Foursquare Facebook 100

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Social media has leveled the playing field for small and medium businesses. . It outshines traditional marketing.

Social Media 252

Social Media Small Business Compete Mobile 252

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 97

Research How To Marketing Price 97

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

Brands 113

Brands Sentiment How To Analysis 113

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 92

Analysis Report Examples Tools 92

Ignite Social Media

JANUARY 12, 2018

The channels are competing for your video content and thus launching new features to keep marketers engaged. Quality video content is still paramount so keep in mind these best practices when creating video content for social. . Influencer marketing will continue to grow in 2018. Use Pinterest for Search.

Strategy 133

Strategy Social Media CPC Influencer 133

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 160

Compete Analytics Analysis Sentiment 160

Convince & Convert

DECEMBER 14, 2013

What is the difference between content marketing and social media? And, with the burgeoning interest in the former, will the latter wane as a tactic or as a marketing term? Jeff asked several other content/social thinkers and consultant-types to weigh in as well. The goals of social media are participation, then behavior.

Social Media 167

Social Media Content Marketing Repository 167

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). Unlock insights to inform sales, marketing, customer service, and product strategies.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Likeable

APRIL 13, 2021

Whatever the reason, the reps are enthusiastic, knowledgeable, and relatively helpful compared to those at other social networks. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Conversions are still a tough sell.

Platform 95

Platform CPM CPC Advertising 95

Visually SM

AUGUST 13, 2015

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. The telecom giants have enjoyed their market dominance; the rise of OTT will almost certainly end it.

Industry 145

Industry Instant Messaging Mobile Social Networking 145

Convince & Convert

AUGUST 29, 2017

According to recent Pew findings , 69 percent of the public uses social media today. This means that a huge portion of your market is active on social media, which you probably know already—and your competitors know, too. Define, track, and beat your competitors on social media using the tools laid out below.

Compete 109

Compete Analytics Consultant Analysis 109

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. How to use hashtags.

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Akamai Marketing

AUGUST 3, 2011

If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Social media really messes all that up, doesn’t it?

Social Media 194

Social Media Meeting Compete Trends 194

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

B2B 150

B2B LinkedIn Facebook Statistics 150

Pam Moore

MARCH 25, 2020

It enables the little guys and gals and even furry friends to compete with the big media. The age where you must embrace conversation, human connection and meaning in dialog, not just one to many show up and throw up content. Smart marketers have understood these behaviors are at the core of business and relationships for decades.

Brands 78

Brands Smart Phone ROI Social Media 78

Hootsuite

JULY 25, 2023

When it comes to social networking, you can avoid conflicts of interest by taking steps to determine the actual identity of the people you’re interacting with online. LinkedIn, a place built for professional networking, is the number one platform for lawyers. As a lawyer or firm, investing in social media can pay off big time.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

Nielsen 140

Nielsen Press Release Metrics Smart Phone 140

Sprout Social

JUNE 26, 2023

Behavioral segmentation for targeted products and marketing According to The 2023 State of Social Media report, 49% of business leaders think AI will be critical for behavioral segmentation to identify and target specific customer segments. the popularity of a flight/destination) and seasonality (weekends or weekdays).

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. Establishing your presence on social and responding to comments makes you part of the conversation.

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

MARCH 13, 2019

Likewise, you’ll oftentimes see competing products recommended in social call-out threads where your name is being dragged. Heck, sometimes competing brands might even swoop in to sound off, too. Social listening can help highlight the unique selling propositions of your own business in addition to your competitors.

B2B 104

B2B How To Sentiment Reddit 104

Visually SM

AUGUST 13, 2015

While social platforms still continue to expand, they are facing increasing competition from OTT messaging services, and in some countries social networks have been completely surpassed in use by private messengers. The telecom giants have enjoyed their market dominance; the rise of OTT will almost certainly end it.

Industry 100

Industry Instant Messaging Mobile Social Networking 100

Techipedia: Tamar Weinberg

AUGUST 11, 2011

In June, comScore reported that one out of every six minutes is spent on a social network. The newest social network de jour is Google+. Available by invite only (for now), Google+ has taken the social networking scene by storm. Internet marketers, PR pros, tech journalists, etc.),

Google 177

Google Hitwise Social Networking comScore 177

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy.

Social Media 104

Social Media Compete Cost Syndication 104

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

How To 167

How To B2B Social Networking Apple 167

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Is it good to go to market as it is? What market segment, user persona?

Organization 60

Organization Content Marketing Template 60

Keyhole.co

NOVEMBER 7, 2023

8 Ways to leverage Twitter hashtag analytics With thousands of brands competing in your niche, it’s difficult to stand out on Twitter. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. However, it’s not impossible.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Direct Marketing Observations

NOVEMBER 23, 2010

In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Online social networks are redefining our offline relationships both casual and personal. Social networks are not what they used to be. Search and social have migrated to the mobile device.

Mobile 177

Mobile MySpace SMS Yahoo 177