Oktopost

APRIL 14, 2023

Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform. Real-life example: A B2B company was running an advocacy campaign to promote a new product launch.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Mindjumpers

NOVEMBER 3, 2011

Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. Similar Posts: Companies’ Use of Content Marketing Is On the Rise [infographic]. So it costs less and has better a ROI.

Web 2.0 227

Web 2.0 Marketing Survey ROI 227

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. operations for the company (and a recruiter himself), weeds out people who blame others. Webcasts |.

Company 122

Company How To Case Study Mobile 122

Hootsuite

MAY 31, 2023

Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram. Just feed the AI a few details about your business, brand, product, or service and then ask it questions to help you come up with the perfect content ideas.

Social Media 140

Social Media HootSuite How To URL 140

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media. The New Product from Awareness. More about that further below. In the 20.05

ROI 199

ROI Klout Data Influencer 199

Mindjumpers

APRIL 14, 2011

Tweet Useful Social Media is a company that produces business intelligence products designed to help big businesses get the most of their use of social media. The majority of companies are confident that they are measuring social media impact, yet they still feel there is work to be done. -

Social Media 215

Social Media Conference Report Upcoming 215

Proactive Report

NOVEMBER 21, 2022

Savvy PR and marketing folk are digging deep into the conversations – mining that data to find insights that can drive strategy, inform product R & D, and give them a competitive edge. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Waxing UnLyrical

AUGUST 2, 2018

Instead of “We are an award-winning catering company” say, “Your guests will be wowed.”. Create a group of “client insiders” to provide you with feedback on new products or services. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Write like you talk. Create surveys.

Content 124

Content Brands Findability Marketing 124

Waxing UnLyrical

AUGUST 26, 2013

Bryce uses the examples of Weight Watchers, SiriusXM, and Encyclopedia Britannica to illustrate why sacrificing some revenue by offering a free product to compete with services such as FitBit, Pandora, and Wikipedia can contribute to companies moving forward rather than behind. How to Apologize Like a Boss. Now it’s your turn!

Wikipedia 181

Wikipedia Consultant Flickr Compete 181

Buzz Marketing for Technology

AUGUST 10, 2011

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. B2B SEO has a few basic areas that differ from B2C SEO.

B2B 125

B2B SEO Travel Hubspot 125

Oktopost

OCTOBER 10, 2022

For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Naturally, different platforms make sense for different companies. If so, what do they have to say about your brand, products, or services?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter. .

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Sprout Social

MAY 25, 2022

There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social interactions are a given for folks doing their homework on a product, right? Beyond customers, you can keep track of social interactions with contacts such as company partners.

Team 111

Team B2B Platform Analytics 111

Pam Moore

JANUARY 4, 2017

We’ll pay more for almost any product or service if it saves us time. They optimize their LinkedIn company profiles. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Convince & Convert

FEBRUARY 5, 2018

The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Writtent Blog

OCTOBER 24, 2013

General topics regarding your products or services. In-depth white papers or ebooks with specific purpose. You should take this time to give as much information about your product or service as possible. White papers. People want to know your product before they buy. Top of the Funnel. Subscriptions.

Content 68

Content Discount eBook FAQ 68

Sprout Social

JANUARY 13, 2021

Do you know how your newest customers heard about your product or service? Some companies only need a general idea of where their new customers come from while others need detailed results. On Monday, her friend posts on Facebook about some new shoes that they bought with a link to the shoes’ product page.

Social Media 97

Social Media Marketing Newsletter URL 97

Convince & Convert

AUGUST 18, 2011

The time you spend tweeting and Facebooking and Google Plussing on behalf of yourself or your company is time you could be spending on some other form of communications or customer service. And the product is better as a result. Too many companies in social media tend to misapply breadth and specificity. Or making fun of Lebron.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Koka Sexton

AUGUST 31, 2017

Discover the difference it makes for workflows, productivity management and engagement. Read about companies like IBM, FedEx and Citigroup who are using AI the right way. Download our white paper. it's free! .

Report 40

Report Industry Process Engagement 40

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Here are 20 social media marketing errors that send people running, that make them tune you and your company out. Used car sales pitches.

Social Media 206

Social Media Brands RSS Publishing 206

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us” Case Study Guidelines.

Case Study 70

Case Study Study Guidelines Marketing 70

Hootsuite

SEPTEMBER 16, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This can help to increase employee happiness and productivity at work. Improving your response rates helps to sell more products and ensure happy customers. they gained better operational visibility into business and product issues.

Examples 96

Examples FAQ Insurance Retail 96

Small Business Mavericks

JUNE 3, 2015

He clarifies it like this: You can’t expect me to exchange my email address for that little bit of information — especially since there are thousands of other people, companies, and institutions enticing me with free content in exchange for my email address. That autoresponder series of quick lessons on using your product?

Content 70

Content Analysis Products Company 70

Webbiquity SMM

FEBRUARY 16, 2016

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1% Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Image credit: Ajax Union. Online Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Module 100

Module Consultant Course Campaign 100

Ari Herzog

NOVEMBER 30, 2010

Liz Reaves Walker, a senior product manager with the company, elaborates : We know there are a lot of options for sharing content today, whether it’s on Twitter or Facebook.

LinkedIn 87

LinkedIn MySpace Sports News 87

Buzz Marketing for Technology

FEBRUARY 2, 2009

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships.

Startup 100

Startup Flickr B2B Price 100

Twist Image

NOVEMBER 21, 2014

I consider myself a fairly productive individual, and I''m not overly impressed with myself, because I''m also acutely aware of the human condition. Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. white paper. It''s insanity.

Marketing 98

Marketing Apple Mobile Advertising 98

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The brand wasn’t targeting consumers, but transport companies.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Roland Piquepaille lives in Paris, France, and he spent most of his career in software, mainly for high performance computing and visualization companies. Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130