Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. The first step will for some be the hardest: finding the right software, where targeting their users make sense for your company.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

MAY 9, 2019

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. By adding this feature to their product, Oracle is recognizing a customer need and offering a unique solution.

B2B 130

B2B Committee Buy Process 130

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Webbiquity SMM

APRIL 13, 2021

The company is currently “in talks to raise funding from investors in a round valuing the business at about $4 billion,” according to Bloomberg. That would be four times what the company was valued at just four months ago. Its high prices funded development of new ventures and products which propelled growth.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

JANUARY 30, 2020

A solid brand identity can help you get more people to trust your products and/or services. Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. You can also ask influencers to promote limited-time offers of selected product lines. Conclusion.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

JULY 18, 2013

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for?

Price 186

Price Review Company Organization 186

Webbiquity SMM

JULY 9, 2012

Online shopping sites host reviews of products and sellers, and Angie’s List built an improbable business on ratings of household services companies. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JUNE 20, 2019

However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Converting your employees into company brand ambassadors. Encouraging your employees to become company brand ambassadors on LinkedIn than you think. Communicate clearly.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

DECEMBER 22, 2015

This unique feature allows you to showcase multiple products or services at once. What’s great about this ad is that you can create a cohesive ad that shows off a whole idea, rather than just one product or service. For instance, let’s say a property development company is trying to fill up flats in a new seaside unit.

Advertising 100

Advertising Features Facebook URL 100

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. If your product adds value to theirs or vice versa, it’s an ideal place to post a guest blog. If you are a SaaS company, G2 is a great choice. To Conclude.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

JUNE 6, 2019

They dismiss this photo-sharing platform as a tool to engage with their market simply because they believe their consumers, who all happen to be companies, corporations, and other businesses, aren’t on this particular social medium. A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

MAY 10, 2011

On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. .&# Publishing has historically relied on advertising, or sponsorships, to pay for content production.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 7, 2018

Here’s how you can do it: Start by Setting Up a Company Page. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Check out the image below to see what an effective company page looks like. Display Your Presence. Join Niche Groups.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 16, 2011

43% of employees at the largest companies in the US use LinkedIn for professional reasons, compared to 11% on Facebook. LinkedIn New Feature – Follow Company by Success CREEations. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. LinkedIn’s new company pages by eConsultancy.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JUNE 17, 2014

Information proliferation means buyers are better-informed than ever about potential approaches to solving problems, and the related product and service alternatives. ” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

B2B 219

B2B Strategy Marketing Metrics 219

Webbiquity SMM

AUGUST 26, 2014

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

FEBRUARY 16, 2016

86% of B2B buyers say they see “no real difference between suppliers,” and messages focused on product features and functions barely move the needle. B2B product marketing budgets are expected to increase on average 3.1% Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. (

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. But what if your product is something that just doesn’t really grab potential customers by the heartstrings? And cats aren’t just superstars in pet-centric niches. So should your marketing include cats? Cats Add Emotional Appeal.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

MARCH 22, 2018

“Competitions are a fantastic way to increase sales, as they raise awareness of your product and encourage sharing” says Liam Barrow, a professional marketer with the Huffington Post and Best Australian Writers. Facebook is the main channel of communication many companies have with their audience. Run Competitions.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

JUNE 30, 2011

Consultants and small business owners get the concept of personal branding , because in one-person or very small companies, one person is the “corporate&# brand. Third, while you can certainly buy many types of products from companies (e.g. Insurance is typically provided by large companies, but sold by individual agents.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

DECEMBER 21, 2010

Get ideas for product development. And no one knows the benefits and shortcomings of your current products better than your customers. There’s no better source of information than your prospects and existing customers to help generate new product ideas. For example, DirecTV is good at this; JustHost is not.)

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. ” ( Marketing Charts ). ” ( Marketing Charts ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 8, 2012

Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. Fashion & Beauty. • Social Media Marketing. Personal Finance. Who is Shareaholic?

Curation 189

Curation Alltop Content API 189

Webbiquity SMM

DECEMBER 20, 2011

company website, newsletters, syndication sites). Number of company followers. Recommendations on products or services. Page views (of LinkedIn company overview). Click-throughs (on product links). Followers by industry, function and company. Number of subscribers to the company channel.

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

OCTOBER 13, 2015

Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers. The product? How does your product or service help them reach their goals?

B2B 100

B2B Marketing Exercises How To 100

Webbiquity SMM

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. during Ramadan. Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. By Peter Caputa. They’re a leader in their field and they have a good number of recruiters working for them.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

JULY 23, 2013

Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Announce a new product, get your executives or other subject matter experts quoted, help out a local charity, speak at an industry event—all are great sources of potential media coverage and links.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

FEBRUARY 14, 2020

Companies recognize this, and most of them will also be on social media. In the case of social media or digital marketing, there are is some “technical stuff” you need to learn to be more productive. There’s nothing wrong with taking a stand on issues, but make sure your content is positive, not angry or hateful.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

MARCH 28, 2011

After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 19, 2011

Avoid these dirty dozen of the most common social media marketing mistakes and you’ll be well on your way making social media not just an effective vehicle for marketing and PR, but a productive tool across your organization. Failing to LISTEN. Social media is about having a conversati0n with your prospects, not broadcasting to them.

Social Media 193

Social Media Sysomos Case Study B2B 193

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Put another way, it’s the opposite of search engine marketing (smart companies use both). Lots of people are outraged.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

MAY 22, 2012

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. ” This was hogwash of course. Sales is Sales’ job. But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing.

Jive 186

Jive Yammer Training Social Networking 186