SocMed Sean

JANUARY 8, 2012

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Likeable

MARCH 12, 2019

After launching in 2010, Pinterest realized that people not only wanted to save interesting Pins to build online inspiration but wanted to be able to shop and share those products too. In fact, the company’s co-founder and CEO is adamant that Pinterest is not a social network , but in fact “a catalog of ideas.”

Brands 81

Brands Nielsen Compete Retail 81

Social Media Strategies Summit

NOVEMBER 7, 2018

According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power. Whether you’ve noticed or not, Gen-Z has also already made its mark social media. Social media site to help you capitalize on influencer marketing: Vero.

Platform 271

Platform Social Media Influencer Trends 271

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Bill Hartzer

MAY 26, 2010

With ReviewAnalyst, you can track, analyze and react to what people are saying about your hotel on the major travel and social media sites. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152

Cymfony Social Media Tools SM2 152

Oktopost

APRIL 22, 2019

digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Nielsen Visual IQ. Attribution. Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Nielsen, Gallop, Newspoll, I don’t care, you all suck.

Research 107

Research Nielsen Sentiment Facebook 107

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. Image source: [link].

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets.

Activities 235

Activities Social Media Brands Guidelines 235

Sprout Social

MARCH 8, 2017

Social media influencers are power users who can help your potential customers make a buying decision through social networking. Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service.

Influencer 111

Influencer Social Media How To SEO 111

Sprout Social

AUGUST 2, 2016

Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. Product Launches. Be more visible on a specific social network.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Kikolani

JANUARY 3, 2013

Owned media are media assets that you or your company owns including websites, blogs, and so on. According to a survey done by Nielsen Global Trust in Advertising , 92% of consumers trust recommendations from people they know. Meanwhile, only 36% of consumers trust completely ads on social networks. Raffle Copter.

Tools 151

Tools Digg Nielsen Klout 151

Bill Hartzer

MAY 26, 2010

WebVisible has recently launched a nationwide contest and a new original Web video series – both calling attention to the still-vast divide that separates consumers looking for local products or services and the very businesses they’re seeking. Social networks? Yellow Pages? Mobile apps? Subscribe to the comments for this post?

Small Business 89

Small Business Advertising Nielsen SMS 89

Webbiquity SMM

FEBRUARY 28, 2011

. • Christopher Barger – Director, Global Social Media at General Motors. • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

List 155

List Twitter Brands Microsoft 155

Laurel Papworth

JANUARY 14, 2010

At the same time, create unique product offerings and providing unique value proposition via the hotel website. Engage your customers directly via social media and mobile initiatives, and Web 2.0 Over 44% of Internet users are active in social media. companies use Facebook and 45% Twitter. Wild Rock Guy NZ (0).

Hotels 85

Hotels Tourism Travel Social Media 85

Razor Social

MAY 15, 2019

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. You’d work with influencers to invite their audience to the event. One off campaigns.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

MAY 9, 2016

This day and age, most brands get it and have built out robust social media teams of their own. We connect companies like Macy’s, Carter’s and other major consumer brands with influencers to help amplify and tell their story. . In other words, we are paying the influencer to write (in their own words) about a brand, event or product.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

This day and age, most brands get it and have built out robust social media teams of their own. We connect companies like Macy’s, Carter’s and other major consumer brands with influencers to help amplify and tell their story. . In other words, we are paying the influencer to write (in their own words) about a brand, event or product.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 19, 2009

Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media outreach and internet marketing strategies that help businesses craft a positive internet presence, meet their customers online, build their brands, and drive revenue.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Mindjumpers

AUGUST 1, 2012

Yesterday, Google announced that the Wildfire team would become part of the Google team, making Google able to offer a platform that helps companies manage their presence as well as ads across various social networks. The future of social media management platforms. Including Facebook ads. Facebook out of the loop?

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Diva Marketing Blog

FEBRUARY 23, 2009

.  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.   80% of new products fail.

Research 40

Research Social Media Cymfony Sample 40

Ignite Social Media

SEPTEMBER 26, 2016

Facebook last week announced five new ad measurement products, all of which integrate with other measurement tools. CPG companies will benefit from being able to partner with Nielsen Catalina and they’ll have access to Oracle’s Lift API. Facebook Announces New Data Analysis Options for Advertisers.

Social Networking 60

Social Networking News Nielsen API 60

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It could be anything from launching a new product, winning an award, or hitting a sales target. Celebrate wins Did you just hit a significant milestone? Celebrate it publicly.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

As the world’s largest professional social networking platform, LinkedIn is the go-to platform for knowledge-seeking professionals and business owners. It could be anything from launching a new product, winning an award, or hitting a sales target. Celebrate wins Did you just hit a significant milestone? Celebrate it publicly.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Bare Feet Studios

APRIL 29, 2009

FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool. at the Rotary Club of Honolulu Sunset May 28-30: Social Media Skills for Musicians: Twitter, Facebook, Blogging, & Podcasting at the N?

Loyalty 57

Loyalty Twitter Upcoming Conference 57

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Nobody appreciates keyword spam on the social Web. link] Top ?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

NOVEMBER 20, 2013

It was a manifesto that urged enterprises to tap into the power of social media so that employees could more easily collaborate and share information across departments. That such collaboration creates a hive of enterprise productivity focused on customer needs?—? Few companies already have this culture. driving sales.

Social Media 150

Social Media Sentiment Nielsen Reputation 150

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Mindjumpers

DECEMBER 29, 2011

In the middle of the year, Google then tried again, again, again to launch a social network that led to the birth of Google+. I won’t go into whether Google+ is a success or even a big competitor to Facebook as a social network; it’s not the point for Google+. I think it has reached its goal. Steve Jobs.

Social Media 229

Social Media Apple Conference Microsoft 229

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. How does the traditional notion of a corporate website need to change to embrace social median norms and capabilities? How should you integrate social media with other marketing tactics like email?

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) I think that is more powerful than targeting by city, state or region.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

APRIL 14, 2015

Since we’re a software as a service (SaaS) company with a content marketing editorial calendar as our product, it makes sense that we’d have some expertise in blog planning. Our roots stem from a minimum viable product, and we’ve adapted that same philosophy into our content marketing. No, really.

Process 60

Process How To Team Publishing 60

Buzz Marketing for Technology

JUNE 27, 2008

Business social network LinkedIn. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. Features , Social Networks , Trends. But, unlike other networks, there is really no peer-to-peer collaboration. It is a business networking site.

LinkedIn 109

LinkedIn Google Directory API 109

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? 71% of companies now have a presence on Facebook.

Statistics 190

Statistics Research Social Media B2B 190

Convince & Convert

APRIL 22, 2010

Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company. Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128